Cognitive Behavioral Therapy Market Report 2025

This Cognitive Behavioral Therapy market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The cognitive behavioral therapy market size has grown rapidly in recent years. It will grow from $195.04 billion in 2024 to $216.65 billion in 2025 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to the globalization of mental health services, healthcare policy, and insurance coverage, a shift in the treatment paradigm, a rise in mental health awareness, and the emergence of cognitive behavioral therapy (CBT).

The cognitive behavioral therapy market size is expected to see rapid growth in the next few years. It will grow to $325.45 billion in 2029 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to demand for workplace mental health support, increasing government funding and initiatives, continued innovation in digital therapeutics and mobile health applications, integration into primary care settings, and targeted interventions for specific populations. Major trends in the forecast period include increasing emphasis on personalized medicine, the proliferation of digital therapeutics platforms offering CBT, expansion of community-based mental health services, emphasis on teletherapy and remote monitoring and outcome measurement and data analytics in mental health care.

The rising incidence of depression is expected to drive the growth of the cognitive behavioral therapy (CBT) market. Depression is a mental health disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in activities, often accompanied by physical symptoms like changes in appetite or sleep patterns. The increase in depression cases is influenced by factors such as societal pressures, economic stressors, genetic predispositions, trauma, and limited access to mental health resources and support. Cognitive behavioral therapy (CBT) is an effective treatment for depression, as it helps individuals identify and change negative thought patterns and behaviors. For example, in November 2022, a survey by the National Health Service (NHS), a UK-based government-funded healthcare system, revealed that 18% of children aged 7 to 16 and 22% of young individuals aged 17 to 24 were identified with a potential mental disorder in 2022. Among young people aged 17 to 19, the prevalence of probable mental disorders rose from 17.4% in 2021 to 25.7% in 2022. The survey included a population of 2,866 children and young individuals. Consequently, the rising cases of depression are driving the growth of the CBT market.

Leading companies in the CBT market are developing innovative services, such as the cognitive behavioral therapy for insomnia (CBT-I) program, to gain a competitive advantage. CBT-I is a structured program designed to enhance sleep by addressing the underlying cognitive and behavioral factors contributing to insomnia, including maladaptive sleep habits and negative thought patterns. For instance, in March 2024, Allegheny Health Network, a US-based healthcare company, launched a new evidence-based CBT-I program aimed at helping patients improve their sleep quality and quantity. This initiative, funded by a grant from the Richard King Mellon Foundation, is a collaborative effort between the AHN Primary Care Institute, the AHN Psychiatry & Behavioral Health Institute, and Highmark Health.

In January 2023, Big Health, a US-based digital therapeutics company, acquired Limbix for an undisclosed amount. This acquisition marks Big Health's entry into the adolescent market, adding to its existing portfolio of products for insomnia and anxiety. Limbix is a US-based developer of a digital therapeutics platform intended for the treatment of adolescent mental health.

Major companies operating in the cognitive behavioral therapy market are Universal Health Services Inc., Magellan Health, Acadia Healthcare Company, Headspace Inc., American Addiction Centers Inc., Behavioral Health Group Inc., American Well Corp., Landmark Recovery, Haven Behavioural Healthcare Inc., Ieso Digital Health Ltd., Talkspace Inc., Springstone Inc., Unmind, TherapyNotes LLC, Woebot Health, Big Health, Pear Therapeutics Inc., SilverCloud Health Inc., eMindful Inc., Thrive Therapeutic Software Limited, Cognoa Inc., Therachat, Spring Care Inc., Minddistrict, Sanvello.

North America was the largest region in the cognitive behavioral therapy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cognitive behavioral therapy market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cognitive behavioral therapy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Cognitive behavioral therapy (CBT) is a form of psychotherapy designed to assist individuals in recognizing and modifying negative thought patterns and behaviors. It emphasizes the relationship between thoughts, emotions, and actions, with the goal of developing effective coping mechanisms for managing various mental health challenges. CBT is structured, goal-focused, and typically short-term.

There are several variants of cognitive behavioral therapy, including cognitive behavioral play therapy, desensitization, and aversion therapy, among others. This type of psychotherapy helps people of all ages - children, adults, and the elderly - to address issues such as anxiety disorders, depression, substance abuse, post-traumatic stress disorder (PTSD), eating disorders, attention deficit hyperactivity disorder (ADHD), bipolar disorders, and more. Service providers offering CBT include hospitals, clinics, specialty hospitals, rehabilitation centers, home care services, and others.

The cognitive behavioral therapy market research report is one of a series of new reports that provides cognitive behavioral therapy market statistics, including cognitive behavioral therapy industry global market size, regional shares, competitors with a cognitive behavioral therapy market share, detailed cognitive behavioral therapy market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive behavioral therapy industry. This cognitive behavioral therapy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cognitive behavioral therapy market includes revenues earned by entities by providing services such as cognitive restructuring, exposure therapy, skills training, mindfulness, and relaxation techniques. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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