Barbeque Sauce Global Market Report 2024

Barbecue sauce is a tangy and robust condiment commonly paired with grilled or barbecued dishes. Its primary flavors derive from a base of vinegar, mustard, or tomato. This versatile sauce can be tailored to accommodate diverse palates and culinary uses.

The main types of barbecue sauce are liquid and paste. Liquid barbecue sauce is a flavorful condiment typically used to enhance the taste of grilled or smoked meats. It comes in various flavors including sweet and tangy, spicy with ingredients such as vinegar and peppers, mustard-based, light tomato, heavy tomato, and corn. These sauces are widely available in hypermarkets, supermarkets, convenience stores, and online platforms, catering to both household and commercial applications.

The barbeque sauce market research report is one of a series of new reports that provides barbeque sauce market statistics, including barbeque sauce industry global market size, regional shares, competitors with a barbeque sauce market share, detailed barbeque sauce market segments, market trends and opportunities, and any further data you may need to thrive in the barbeque sauce industry. This barbeque market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The barbeque sauce market size has grown strongly in recent years. It will grow from $1.79 billion in 2023 to $1.9 billion in 2024 at a compound annual growth rate (CAGR) of 5.8%. The growth observed in the historical period can be attributed to several factors, increased demand for barbecue sauce for culinary purposes, rising popularity of natural and organic products, greater use of barbecue sauce as a condiment in vegan cuisine, consumer willingness to pay higher prices, and the growing outdoor grilling culture.

The barbeque sauce market size is expected to see strong growth in the next few years. It will grow to $2.33 billion in 2028 at a compound annual growth rate (CAGR) of 5.2%. The projected growth in the forecast period can be attributed to several factors, the growing popularity of barbecue-style cooking, increasing consumer willingness to pay premium prices, rising disposable incomes, higher demand for convenience foods, and the burgeoning trend of home cooking. Key trends anticipated in this period include technological advancements, product approvals, new product launches, innovative recipes, and the introduction of barbecue sauces featuring diverse ethnic flavors.

The increasing demand for convenience foods is expected to drive growth in the barbeque sauce market. Convenience foods are prepared for easy consumption, typically as pre-packaged or pre-prepared meals. This trend is fueled by factors such as time constraints, improved accessibility, advancements in food technology, and urbanization. Barbecue sauce, a popular condiment commonly found in convenience foods, is versatile and suitable for a variety of dishes, including grilled meats, sandwiches, and snacks. For example, in 2023, the United States Department of Agriculture reported a rise in the total value of US processed food exports to $36.59 billion, up 1.7% from previous years, underscoring the impact of convenience food demand on the barbecue sauce market.

Key companies in the barbecue sauce market are innovating by introducing products such as gluten-free options to attract a broader consumer base and stand out in a competitive market. Gluten-free honey barbecue sauces, for instance, are made without gluten-containing ingredients and are used for marinating, basting, or topping grilled or smoked meats. In May 2024, Lillie's Q, a US-based manufacturer of barbecue sauces, launched a new Honey Barbecue Sauce as part of its line of authentic Southern-style BBQ products, including sauces, rubs, and smoked meats. This sauce is designed to deliver a high-quality, authentic Southern BBQ flavor and is described as thick, rich, honey-flavored, and non-GMO.

In October 2021, The Kraft Heinz Company, a US-based food and beverage giant, acquired Assan Foods for $100 million. This strategic acquisition aimed to expand Kraft Heinz's product portfolio by integrating Assan Food's expertise in producing high-quality and flavorful barbecue sauce products. Assan Foods, based in Turkey, is renowned for its premium barbecue sauce offerings.

Major companies operating in the barbeque sauce market are JB's Best Co., The Kraft Heinz Co., General Mills Inc., Trader Joes Co., Conagra Brands Inc., The Clorox Co., McCormick And Co. Inc., Dr. August Oetker Nahrungsmittel KG, Cremica Food Industries Ltd., Roland Foods LLC., Memphis Barbecue Co., American Gardens LLC, Sweet Baby Rays Inc, Renfro Foods Inc, The Gourmet Warehouse Inc., Veeba Food Services Pvt. Ltd., J. Lee's Gourmet BBQ Sauce, Killer Hogs BBQ, Rufus Teague, Sucklebusters Inc., Victory Lane BBQ LLC, KC Masterpiece, Lillie'S Q Sauces And Rubs LLC, Bone Doctors BBQ LLC, Ford's Foods Inc., Paul's Gourmet Brands LLC.

North America was the largest region in the barbeque sauce market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the barbeque sauce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the barbeque sauce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The barbeque sauce market consists of sales of carolina style sauce, memphis style, and kansas style sauces. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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