Active, Smart and Intelligent Packaging Market Report 2025

This Active, Smart and Intelligent Packaging market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The active, smart and intelligent packaging market size has grown strongly in recent years. It will grow from $43.64 billion in 2024 to $47.2 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The growth in the historic period can be attributed to advancements in technology, consumer demand for freshness and safety, extended shelf life requirements, stringent food safety regulations, environmental concerns, sustainability, and supply chain efficiency.

The active, smart and intelligent packaging market size is expected to see strong growth in the next few years. It will grow to $63.73 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to cost efficiency and reduction of food waste, growth of e-commerce and online retail, rising healthcare and pharmaceutical industries, consumer convenience, increase in the global trade of perishable goods, and Regulatory Standards and Compliance. Major trends in the forecast period include increased demand for freshness indicators, growth in smart packaging solutions for pharmaceuticals, advancements in Internet of Things (IoT) integration, sustainability and eco-friendly materials, rise in anti-counterfeiting technologies, and increased use of nanotechnology.

The growth of the active, smart, and intelligent packaging market is set to be propelled by the expanding food and beverage industry. This industry encompasses the production, processing, distribution, and sale of edible goods and non-alcoholic beverages. Factors such as shifting consumer preferences, population growth, globalization, and technological advancements are driving the expansion of this industry. Active, smart, and intelligent packaging in the food and beverage sector plays a crucial role in enhancing safety by monitoring freshness, detecting spoilage, and providing real-time information on storage conditions. This, in turn, extends shelf life and ensures product quality. For example, according to the Australian Bureau of Statistics in March 2022, supermarkets, grocery stores, convenience stores, specialty food stores, and fresh food markets in Australia collectively sold 14.7 million metric tons of food and non-alcoholic beverages in the 2020-21 period, marking a 1.4% increase from the previous 12 months (2019-20). As a result, the growth of the food and beverage industry is positively impacting the active, smart, and intelligent packaging market.

Key players in the active, smart, and intelligent packaging market are introducing innovative products, such as web-based smart packaging, to revolutionize supply chain visibility, enhance product traceability, and improve consumer engagement. Web-based smart packaging integrates sensors and internet connectivity, enabling real-time monitoring of factors such as temperature, humidity, and location. For instance, in October 2023, Appetite Creative Solutions partnered with Tetra Pak to introduce an interactive smart packaging experience for European fruit juice producers. This smart packaging, accessible via QR codes on one-liter juice packs, offers a web app-based connected experience. It tracks real-time interaction data such as buying habits, product preferences, engagement metrics, and demographic information, enabling brands to optimize marketing strategies and gain insights into consumer behavior.

In February 2024, NPP Packaging Systems Limited acquired Active Packaging Limited, combining their strengths to provide enhanced and diverse packaging solutions focused on quality, sustainability, and customer satisfaction. Active Packaging Limited specializes in active, smart, and intelligent packaging solutions and is based in Ireland.

Major companies operating in the active, smart and intelligent packaging market are BASF SE, 3M Company, WestRock Company, Amcor Limited, Smurfit Kappa Group, Dupont de Nemours Inc., Tetra Pak International S.A., Stora Enso Oyj, Mondi Group, Avery Dennison Corporation, Thinfilm Electronics ASA, Sonoco Products Company, Sealed Air Corporation, Huhtamaki Group, Checkpoint Systems Inc., Constantia Flexibles Group GmbH, Sato Holdings Corporation, Coveris Holdings S.A., Wipak Group, Bemis Company Inc., Multisorb Technologies Inc., Clondalkin Group Holdings B.V., PragmatIC Printing Ltd.

North America was the largest region in the active, smart, and intelligent packaging market in 2024. The regions covered in the active, smart and intelligent packaging market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active, smart and intelligent packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Active, smart, and intelligent packaging involves integrating advanced technologies into packaging materials to enhance functionality. These technologies can monitor freshness, detect tampering, and provide real-time information on product conditions, aiming to improve safety, shelf life, and consumer interaction with packaged goods, thereby advancing convenience and sustainability in the supply chain.

The primary categories of active, smart, and intelligent packaging include active packaging, oxygen scavenging sachets, modified atmosphere packaging (MAP), smart packaging, intelligent packaging, time and temperature indicator (TTI) labels, freshness indicators, among others. Active packaging interacts with contents or the environment to extend shelf life, improve safety, or enhance sensory properties. Materials such as plastic, paper, glass, corrugated board, metal, and others are used, with functions including moisture control, temperature indicators, shelf life sensing, and product tracking. Applications span various sectors including food and beverages, meat, poultry, seafood, fruits and vegetables, dairy products, bakery and confectionery, processed foods, and more.

The active, smart, and intelligent packaging market research report is one of a series of new reports that provides active, smart, and intelligent packaging market statistics, including active, smart, and intelligent packaging industry global market size, regional shares, competitors with a active, smart, and intelligent packaging market share, detailed active, smart, and intelligent packaging market segments, market trends and opportunities, and any further data you may need to thrive in the active, smart, and intelligent packaging industry. This active, smart, and intelligent packaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The active, smart, and intelligent packaging market consists of sales of temperature-sensitive labels, freshness indicators, moisture absorbers, and antimicrobial agents. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.