Acoustic Vehicle Alerting System Global Market Report 2024

An acoustic vehicle alerting system (AVAS) is a technology intended to emit artificial sounds that warn pedestrians and other road users about the presence of electric and hybrid vehicles, which tend to be quieter than traditional vehicles. This system enhances safety by providing audible alerts, especially at low speeds when engine noise is minimal. AVAS typically activates when the vehicle is traveling below a specified speed threshold, such as 20 km/h (12 mph).

AVAS is utilized across various vehicle types including passenger cars, light commercial vehicles, and heavy commercial vehicles. Passenger cars are designed primarily for transporting passengers, typically accommodating up to five individuals, including the driver. They are known for features such as comfort, convenience, and relatively lightweight construction. The propulsion systems include battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), and fuel cell electric vehicles (FCEV). The technology encompasses speaker-based systems, devices for generating exterior sounds, and systems for creating sounds within the cabin. Mounting positions can be integrated or separated, and sales channels include original equipment manufacturers (OEMs) and aftermarket suppliers.

The acoustic vehicle alerting system market research report is one of a series of new reports that provides acoustic vehicle alerting system market statistics, including acoustic vehicle alerting system industry global market size, regional shares, competitors with a acoustic vehicle alerting system market share, detailed acoustic vehicle alerting system market segments, market trends and opportunities, and any further data you may need to thrive in the acoustic vehicle alerting system industry. This acoustic vehicle alerting system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The acoustic vehicle alerting system market size has grown rapidly in recent years. It will grow from $1.69 billion in 2023 to $2.01 billion in 2024 at a compound annual growth rate (CAGR) of 18.5%. Historic period growth can be attributed to regulatory mandates ensuring pedestrian safety, increased urbanization leading to higher traffic densities, growing concern over environmental noise pollution, adoption of directional sound technology for precise pedestrian alerts, and heightened awareness of the safety needs of visually impaired pedestrians.

The acoustic vehicle alerting system market size is expected to see rapid growth in the next few years. It will grow to $3.97 billion in 2028 at a compound annual growth rate (CAGR) of 18.6%. The forecast period growth is driven by integration with autonomous vehicle systems, consumer demand for customizable AVAS sounds, the rise of smart city infrastructure supporting AVAS, collaboration between automakers and the audio industry to enhance AVAS solutions, and stricter global safety standards promoting AVAS adoption. Key trends anticipated include advancements in electric vehicle technology, AI-driven AVAS for context-aware alerts, integration of AVAS with vehicle-to-everything (V2X) communication, evolution towards interactive AVAS systems with pedestrian feedback mechanisms, and the standardization of AVAS protocols to ensure interoperability and safety.

The growth of the acoustic vehicle alerting system market is expected to be driven by the increasing sales of electric vehicles. Electric vehicles (EVs) are cars powered by electric motors using energy stored in batteries, offering a cleaner alternative to traditional internal combustion engine vehicles. The rising demand for EVs is attributed to factors such as increasing environmental consciousness, government incentives, and technological advancements, making them more practical and cost-effective. Acoustic vehicle alerting systems (AVAS) are employed in electric vehicles to produce artificial sounds that alert pedestrians and cyclists to the vehicle's presence. For example, in July 2023, the International Energy Agency reported that over 2.3 million electric cars were sold in the first quarter of that year, marking a 25% increase from the same period the previous year. Sales are projected to reach 14 million by the end of 2023, representing a 35% year-on-year increase, with growth accelerating in the latter part of the year. Consequently, the surge in electric vehicle sales is fueling the expansion of the acoustic vehicle alerting system market.

Major players in the acoustic vehicle alerting system (AVAS) market are concentrating on technological advancements, such as hardware-based configuration, to enhance the effectiveness and reliability of these alerting systems. A hardware-based configuration integrates a warning sound generator, fader, and equalizer, eliminating the need for software validation. This approach ensures consistent performance and simplifies system design by relying solely on physical components. For instance, in January 2024, LAPIS Technology Co. Ltd., a Japan-based electronic parts manufacturer, introduced the ML22120xx series, the industry's first dedicated speech synthesis integrated circuits (ICs) for AVAS in electric vehicles (xEVs). These ICs comply with regulations requiring AVAS to emit continuous sounds at low speeds (under 30 km/h or 18.6 mph) to alert pedestrians. The ML22120xx series includes a warning sound generator, fader, and equalizer, eliminating the need for complex software validation and reducing development time. Moreover, they feature a fault detection function to enhance vehicle reliability.

In May 2024, THOR AVAS, a Russia-based electric autos and mobility manufacturer, partnered with SunRent to install acoustic vehicle alerting systems (AVAS) in SunRent's electric scooters. This partnership aims to improve road safety by providing audible warnings for pedestrians and other vulnerable road users, especially in low-speed traffic situations. SunRent, based in Latvia, specializes in electric scooter manufacturing.

Major companies operating in the acoustic vehicle alerting system market are Siemens AG, DENSO Corporation, Continental AG, Mitsubishi Electric Corporation, Valeo Group, Texas Instruments Incorporated, STMicroelectronics N.V., Infineon Technologies AG, Analog Devices Inc., Harman International Industries Inc., Autoliv Inc., Microchip Technology Incorporated, Hella GmbH & Co. KGaA, ROHM Co. Ltd., Brigade Electronics Inc, ERA Elektronik A.Ş., Ardent-uk, luis technologies, Grewus GmbH, TH Köln, Seger Ses ve Elektrikli Gereçler San. A.Ş.

Asia-Pacific was the largest region in the acoustic vehicle alerting system market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the acoustic vehicle alerting system market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the acoustic vehicle alerting system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The acoustic vehicle alerting system market consists of revenues earned by entities by providing services such as installation, maintenance, and software updates for the AVAS units. The market value includes the value of related goods sold by the service provider or included within the service offering. The acoustic vehicle alerting systems market also includes sales of sound generators, speakers, and speed sensors. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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