Digital pay TV accounts for a growing share of total pay TV viewers. These services reach younger viewers and have advanced data capabilities compared with traditional pay TV providers. They will also shake up linear TV subscription and advertising revenue allocations.
Key Question: Who stands out in the digital pay TV market?
Key Stat: YouTube TV and Hulu + Live TV will account for more than two-thirds of digital pay TV viewers in 2024.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 2 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Cord-cutters have won the viewership battle
- YouTube TV pulled ahead of the competition
- Sources
- Media Gallery
Charts in This Report
- US Traditional Pay TV vs. Non-Pay TV Viewers, 2017-2027 (millions)
- US Pay TV/vMVPD vs. Non-Pay TV/vMVPD Households, 2019-2027 (millions)
Companies Mentioned
- YouTube TV
- Hulu + Live TV
