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What's the Skinny on vMVPDs?: How Digital Pay TV Will Disrupt Cord-Cutting

Report
January 2024
Region: Global
Emarketer
ID: 5991152

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Digital pay TV accounts for a growing share of total pay TV viewers. These services reach younger viewers and have advanced data capabilities compared with traditional pay TV providers. They will also shake up linear TV subscription and advertising revenue allocations.

Key Question: Who stands out in the digital pay TV market?

Key Stat: YouTube TV and Hulu + Live TV will account for more than two-thirds of digital pay TV viewers in 2024.

Here’s what’s in the full report

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2 Charts: Reliable data in simple displays for presentations and quick decision making.

Executive Summary
Cord-cutters have won the viewership battle
YouTube TV pulled ahead of the competition
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Charts in This Report

US Traditional Pay TV vs. Non-Pay TV Viewers, 2017-2027 (millions)
US Pay TV/vMVPD vs. Non-Pay TV/vMVPD Households, 2019-2027 (millions)

Companies Mentioned

YouTube TV
Hulu + Live TV

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Here’s what’s in the full report

Table of Contents

Companies Mentioned

Related Topics

Related Reports

Pay TV Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

Pay TV - Global Strategic Business Report

Pay TV Global Market Report 2024

Pay TV Market Report by Type (Postpaid, Prepaid), Technology Type (Cable TV, DTT and Satellite TV, Internet Protocol Television (IPTV)), Application (Commercial, Residential, and Others), and Region 2024-2032

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