Ads managers - tools provided by digital ad platforms for planning and executing media buys - have changed digital ad buying over the past decade. These self-serve, API-driven toolkits are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV (CTV).
Key Question: What methods and formats of programmatic advertising are advertisers adopting in Canada?
Key Stat: Programmatic’s share of digital display ad spending in Canada will be 92.4% in 2024, making it the go-to method of media buying for advertisers.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 4 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Programmatic makes up the vast majority of display advertising
- Sources
- Media Gallery
Charts in This Report
- Programmatic Digital Display Ad Spending in Canada, 2021-2025 (billions, % change, and % of digital display ad spending)
- Programmatic Digital Display Ad Spending Share in Canada, by Transaction Method, 2021-2025 (% of total programmatic digital display ad spending)
- Over the Past Decade, Mobile Has Become the Dominant Channel for Programmatic Advertising
- Connected TV (CTV) Programmatic Display Ad Spending in Canada, 2021-2025 (millions, % change, and % of CTV ad spending)
