South & Central America Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel

The South & Central America mezcal market is expected to grow from US$ 101.08 million in 2022 to US$ 161.57 million by 2030. It is estimated to record a CAGR of 6.0% from 2022 to 2030.

Increasing Demand for Craft Spirits Fuels South & Central America Mezcal Market

As consumers become more discerning and seek unique, authentic, and premium spirits, craft Mezcals have gained traction as a favored choice. One key advantage of this opportunity is the ability of craft Mezcal producers to differentiate themselves in a crowded market. For instance, brands such as "Mezcal Vago" and "Del Maguey" have gained recognition by emphasizing their artisanal production methods, unique flavor profiles, and direct relationships with local agave farmers. These producers are meeting the demand for quality and tapping into the growing trend of consumers wanting to connect with the stories and traditions behind their spirits.

Furthermore, the craft spirits movement has created a more diverse range of Mezcals available to consumers. Mezcal manufacturers are experimenting with different agave varietals, aging processes, and flavor infusions, offering consumers a broader spectrum of taste experiences. This diversity appeals to cocktail enthusiasts and collectors alike, enhancing the Mezcal market's overall appeal. The demand for craft spirits is expected to provide an opportunity for Mezcal producers to elevate their products, tell unique stories, and cater to consumers seeking authentic and premium alcoholic beverages.

South & Central America Mezcal Market Overview

The Rest of South & Central America includes Peru, Chile, costa Rica, Colombia, and others. These countries are witnessing good growth in the mezcal market due to the growing demand for natural and healthy products. With the increasing market penetration by the prominent market players, there is a growth opportunity for the mezcal market in these countries.

South & Central America Mezcal Market Revenue and Forecast to 2030 (US$ Million)

South & Central America Mezcal Market Segmentation

The South & Central America mezcal market is segmented into product type, category, distribution channel, and country.

Based on product type, the South & Central America mezcal market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the South & Central America mezcal market in 2022.

In terms of category, the South & Central America mezcal market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the South & Central America mezcal market in 2022.

By distribution channel, the South & Central America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the South & Central America mezcal market in 2022.

Based on country, the South & Central America mezcal market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated South & Central America mezcal market in 2022.

Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, Gente de Mezcal SA de CV, and Pernod Richard SA are some of the leading companies operating in the South & Central America mezcal market.

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