Menopause Care Management Technology Growth Opportunities, 2024-2029

Growing competitive intensity fuels future growth potential in menopause care management

As the global population ages, more attention should be paid to the needs of individuals aged 45 to 55, particularly women in the perimenopausal and menopausal stages. Women aged 45 and above are at a crucial stage in terms of professional and personal responsibilities; however, they are challenged by menopausal symptoms, such as hot flashes, sleep disturbances, and mental health conditions, which can impact their daily activities.
Several innovations in the industry address the multifaceted needs of menopausal women, including technologies and trends such as wearable technologies, virtual care solutions, dietary supplements, digital platforms, skin care/hair care products, and food supplements and beverages. Hence, various industries, including digital health, medical/wellness devices, cosmetics, and food, can innovate in this space to improve quality of life and cater to a community that spends one-third of its life in the menopausal/post-menopausal stage battling debilitating symptoms.

One of the major challenges facing menopause care solution adoption is the lack of awareness; nevertheless, digital health (mobile app) companies are trying to alleviate this challenge by offering educational resources and community support as part of their services. This makes women feel understood and comfortable to seek help, which creates a loyal user base.

The menopause care management technology industry has been underserved for many years. Rising awareness and purchasing power have changed the dynamics, fueling a spurt of innovative technologies and holistic health solutions that women seek at this stage of their lives.
This study identifies growth drivers and restraints, new technology platforms, and growth opportunities and offers a growth outlook. It also provides an overview of the stakeholder ecosystem, identifying notable mergers and acquisitions, funding, and partnerships for stakeholders and industry participants to leverage.