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Erotic Lingerie Market Size, Share & Trends Analysis Report By Material (Natural and Synthetic), By Product Type, By Distribution Channel (Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores), By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 335 Pages
  • August 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5992311
The Global Erotic Lingerie Market size is expected to reach $37 billion by 2031, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 896.93 million units experiencing a growth of 18.8% (2020-2023).

North America, particularly the United States and Canada, exhibits a relatively more liberal and open attitude towards sexuality and personal expression. This cultural acceptance fosters a greater demand for this lingerie as consumers feel more comfortable exploring and embracing sensual and intimate apparel. Consequently, the region would acquire nearly 30% of the total market share by 2031. Also, the US market would consume 207.59 million units of natural lingerie by 2031.



Over recent decades, there has been a notable shift towards greater acceptance and openness regarding sexual expression and intimacy. Moreover, educational campaigns focused on sexual wellness, consent, and body positivity have fostered a more open dialogue about lingerie and its role in personal intimacy. Thus, changing cultural and social norms are driving the market’s growth.

Additionally, Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Traditional gender norms around lingerie and intimate apparel are evolving. Men increasingly embrace lingerie as a form of self-expression and personal style, breaking away from the stereotype that lingerie is solely for women. Thus, increasing demand for male lingerie is driving the market’s growth.

However, many individuals suffer from skin sensitivities and allergies that can be exacerbated by certain fabrics, dyes, or chemicals commonly found in lingerie materials. Dermatological conditions can heighten lingerie-related hygiene concerns, particularly in intimate areas. In conclusion, susceptibly to the dermatological conditions hamper the market’s growth.

Driving and Restraining Factors

Drivers
  • Changing cultural and social norms
  • Increasing demand for male lingerie
  • Rise of online retail and e-commerce
Restraints
  • Susceptible to dermatological conditions
  • Restrictive cultural and social norms
Opportunities
  • Rise of body positivity and inclusivity
  • Increasing celebrity and influencer endorsements
Challenges
  • Limited acceptance in mainstream retail
  • Competition from mainstream lingerie brands

Material Outlook

On the basis of material, the market is segmented into natural and synthetic. In 2023, the synthetic segment attained 27% revenue share in the market. Also, the segment recorded a volume of 246.31 million units in 2023. Synthetic materials like polyester, nylon, and elastane are generally more affordable than natural fibers like silk or cotton. This affordability makes lingerie made from synthetic materials accessible to a broader range of consumers, catering to various budget preferences.

Product Type Outlook

Based on product type, the market is divided into bra, brief, shapewear, camisole, and others. The brief segment attained 15% revenue share in the market in 2023. Also, the segment registered a volume of 235.71 million units in 2023. Briefs are designed to provide comfort and a flattering fit. They often feature soft, breathable fabrics like silk, satin, lace, or cotton, ensuring comfort while maintaining a sensual appeal.



Distribution Channel Outlook

By distribution channel, the market is divided into brand outlets, specialty stores, supermarkets & hypermarkets, and e-commerce. The brand outlets segment procured 25% revenue share in the market in 2023. Brand outlets provide a curated shopping experience that aligns with the brand’s image and values. These stores are designed to reflect the brand’s aesthetics, creating a cohesive environment that enhances the shopping experience for consumers.

Regional Outlook

Region-wise, the Asia Pacific market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 38% revenue share in the market in 2023. Economic growth across many Asian Pacific countries has increased disposable incomes among consumers. With higher purchasing power, consumers are more willing to invest in premium and luxury lingerie items, including this lingerie.

List of Key Companies Profiled

  • Victoria’s Secret & Co.
  • Agent Provocateur (Fourmarketing Limited)
  • MAS Holdings Limited
  • Ann Summers Ltd. (Gold Group International Ltd.)
  • Bluebella Ltd.
  • Felina GmbH (Lauma Lingerie.)
  • Hanky Panky Ltd.
  • La Perla Fashion Holding N.V.
  • PVH Corp.
  • Stella McCartney Limited

Market Report Segmentation

By Material (Volume, Thousand Units, USD Billion, 2020-2031)
  • Natural
  • Synthetic
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
  • Bra
  • Brief
  • Camisole
  • Shapewear
  • Others
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
  • Hypermarket/Supermarket
  • E-commerce
  • Brand Outlets
  • Specialty Stores
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Erotic Lingerie Market, by Material
1.4.2 Global Erotic Lingerie Market, by Product Type
1.4.3 Global Erotic Lingerie Market, by Distribution Channel
1.4.4 Global Erotic Lingerie Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Erotic Lingerie Market by Material
4.1 Global Natural Market by Region
4.2 Global Synthetic Market by Region
Chapter 5. Global Erotic Lingerie Market by Product Type
5.1 Global Bra Market by Region
5.2 Global Brief Market by Region
5.3 Global Camisole Market by Region
5.4 Global Shapewear Market by Region
5.5 Global Others Market by Region
Chapter 6. Global Erotic Lingerie Market by Distribution Channel
6.1 Global Hypermarket/Supermarket Market by Region
6.2 Global E-commerce Market by Region
6.3 Global Brand Outlets Market by Region
6.4 Global Specialty Stores Market by Region
Chapter 7. Global Erotic Lingerie Market by Region
7.1 North America Erotic Lingerie Market
7.1.1 North America Erotic Lingerie Market by Material
7.1.1.1 North America Natural Market by Country
7.1.1.2 North America Synthetic Market by Country
7.1.2 North America Erotic Lingerie Market by Product Type
7.1.2.1 North America Bra Market by Country
7.1.2.2 North America Brief Market by Country
7.1.2.3 North America Camisole Market by Country
7.1.2.4 North America Shapewear Market by Country
7.1.2.5 North America Others Market by Country
7.1.3 North America Erotic Lingerie Market by Distribution Channel
7.1.3.1 North America Hypermarket/Supermarket Market by Country
7.1.3.2 North America E-commerce Market by Country
7.1.3.3 North America Brand Outlets Market by Country
7.1.3.4 North America Specialty Stores Market by Country
7.1.4 North America Erotic Lingerie Market by Country
7.1.4.1 US Erotic Lingerie Market
7.1.4.1.1 US Erotic Lingerie Market by Material
7.1.4.1.2 US Erotic Lingerie Market by Product Type
7.1.4.1.3 US Erotic Lingerie Market by Distribution Channel
7.1.4.2 Canada Erotic Lingerie Market
7.1.4.2.1 Canada Erotic Lingerie Market by Material
7.1.4.2.2 Canada Erotic Lingerie Market by Product Type
7.1.4.2.3 Canada Erotic Lingerie Market by Distribution Channel
7.1.4.3 Mexico Erotic Lingerie Market
7.1.4.3.1 Mexico Erotic Lingerie Market by Material
7.1.4.3.2 Mexico Erotic Lingerie Market by Product Type
7.1.4.3.3 Mexico Erotic Lingerie Market by Distribution Channel
7.1.4.4 Rest of North America Erotic Lingerie Market
7.1.4.4.1 Rest of North America Erotic Lingerie Market by Material
7.1.4.4.2 Rest of North America Erotic Lingerie Market by Product Type
7.1.4.4.3 Rest of North America Erotic Lingerie Market by Distribution Channel
7.2 Europe Erotic Lingerie Market
7.2.1 Europe Erotic Lingerie Market by Material
7.2.1.1 Europe Natural Market by Country
7.2.1.2 Europe Synthetic Market by Country
7.2.2 Europe Erotic Lingerie Market by Product Type
7.2.2.1 Europe Bra Market by Country
7.2.2.2 Europe Brief Market by Country
7.2.2.3 Europe Camisole Market by Country
7.2.2.4 Europe Shapewear Market by Country
7.2.2.5 Europe Others Market by Country
7.2.3 Europe Erotic Lingerie Market by Distribution Channel
7.2.3.1 Europe Hypermarket/Supermarket Market by Country
7.2.3.2 Europe E-commerce Market by Country
7.2.3.3 Europe Brand Outlets Market by Country
7.2.3.4 Europe Specialty Stores Market by Country
7.2.4 Europe Erotic Lingerie Market by Country
7.2.4.1 Germany Erotic Lingerie Market
7.2.4.1.1 Germany Erotic Lingerie Market by Material
7.2.4.1.2 Germany Erotic Lingerie Market by Product Type
7.2.4.1.3 Germany Erotic Lingerie Market by Distribution Channel
7.2.4.2 UK Erotic Lingerie Market
7.2.4.2.1 UK Erotic Lingerie Market by Material
7.2.4.2.2 UK Erotic Lingerie Market by Product Type
7.2.4.2.3 UK Erotic Lingerie Market by Distribution Channel
7.2.4.3 France Erotic Lingerie Market
7.2.4.3.1 France Erotic Lingerie Market by Material
7.2.4.3.2 France Erotic Lingerie Market by Product Type
7.2.4.3.3 France Erotic Lingerie Market by Distribution Channel
7.2.4.4 Russia Erotic Lingerie Market
7.2.4.4.1 Russia Erotic Lingerie Market by Material
7.2.4.4.2 Russia Erotic Lingerie Market by Product Type
7.2.4.4.3 Russia Erotic Lingerie Market by Distribution Channel
7.2.4.5 Spain Erotic Lingerie Market
7.2.4.5.1 Spain Erotic Lingerie Market by Material
7.2.4.5.2 Spain Erotic Lingerie Market by Product Type
7.2.4.5.3 Spain Erotic Lingerie Market by Distribution Channel
7.2.4.6 Italy Erotic Lingerie Market
7.2.4.6.1 Italy Erotic Lingerie Market by Material
7.2.4.6.2 Italy Erotic Lingerie Market by Product Type
7.2.4.6.3 Italy Erotic Lingerie Market by Distribution Channel
7.2.4.7 Rest of Europe Erotic Lingerie Market
7.2.4.7.1 Rest of Europe Erotic Lingerie Market by Material
7.2.4.7.2 Rest of Europe Erotic Lingerie Market by Product Type
7.2.4.7.3 Rest of Europe Erotic Lingerie Market by Distribution Channel
7.3 Asia Pacific Erotic Lingerie Market
7.3.1 Asia Pacific Erotic Lingerie Market by Material
7.3.1.1 Asia Pacific Natural Market by Country
7.3.1.2 Asia Pacific Synthetic Market by Country
7.3.2 Asia Pacific Erotic Lingerie Market by Product Type
7.3.2.1 Asia Pacific Bra Market by Country
7.3.2.2 Asia Pacific Brief Market by Country
7.3.2.3 Asia Pacific Camisole Market by Country
7.3.2.4 Asia Pacific Shapewear Market by Country
7.3.2.5 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Erotic Lingerie Market by Distribution Channel
7.3.3.1 Asia Pacific Hypermarket/Supermarket Market by Country
7.3.3.2 Asia Pacific E-commerce Market by Country
7.3.3.3 Asia Pacific Brand Outlets Market by Country
7.3.3.4 Asia Pacific Specialty Stores Market by Country
7.3.4 Asia Pacific Erotic Lingerie Market by Country
7.3.4.1 China Erotic Lingerie Market
7.3.4.1.1 China Erotic Lingerie Market by Material
7.3.4.1.2 China Erotic Lingerie Market by Product Type
7.3.4.1.3 China Erotic Lingerie Market by Distribution Channel
7.3.4.2 Japan Erotic Lingerie Market
7.3.4.2.1 Japan Erotic Lingerie Market by Material
7.3.4.2.2 Japan Erotic Lingerie Market by Product Type
7.3.4.2.3 Japan Erotic Lingerie Market by Distribution Channel
7.3.4.3 India Erotic Lingerie Market
7.3.4.3.1 India Erotic Lingerie Market by Material
7.3.4.3.2 India Erotic Lingerie Market by Product Type
7.3.4.3.3 India Erotic Lingerie Market by Distribution Channel
7.3.4.4 South Korea Erotic Lingerie Market
7.3.4.4.1 South Korea Erotic Lingerie Market by Material
7.3.4.4.2 South Korea Erotic Lingerie Market by Product Type
7.3.4.4.3 South Korea Erotic Lingerie Market by Distribution Channel
7.3.4.5 Singapore Erotic Lingerie Market
7.3.4.5.1 Singapore Erotic Lingerie Market by Material
7.3.4.5.2 Singapore Erotic Lingerie Market by Product Type
7.3.4.5.3 Singapore Erotic Lingerie Market by Distribution Channel
7.3.4.6 Malaysia Erotic Lingerie Market
7.3.4.6.1 Malaysia Erotic Lingerie Market by Material
7.3.4.6.2 Malaysia Erotic Lingerie Market by Product Type
7.3.4.6.3 Malaysia Erotic Lingerie Market by Distribution Channel
7.3.4.7 Rest of Asia Pacific Erotic Lingerie Market
7.3.4.7.1 Rest of Asia Pacific Erotic Lingerie Market by Material
7.3.4.7.2 Rest of Asia Pacific Erotic Lingerie Market by Product Type
7.3.4.7.3 Rest of Asia Pacific Erotic Lingerie Market by Distribution Channel
7.4 LAMEA Erotic Lingerie Market
7.4.1 LAMEA Erotic Lingerie Market by Material
7.4.1.1 LAMEA Natural Market by Country
7.4.1.2 LAMEA Synthetic Market by Country
7.4.2 LAMEA Erotic Lingerie Market by Product Type
7.4.2.1 LAMEA Bra Market by Country
7.4.2.2 LAMEA Brief Market by Country
7.4.2.3 LAMEA Camisole Market by Country
7.4.2.4 LAMEA Shapewear Market by Country
7.4.2.5 LAMEA Others Market by Country
7.4.3 LAMEA Erotic Lingerie Market by Distribution Channel
7.4.3.1 LAMEA Hypermarket/Supermarket Market by Country
7.4.3.2 LAMEA E-commerce Market by Country
7.4.3.3 LAMEA Brand Outlets Market by Country
7.4.3.4 LAMEA Specialty Stores Market by Country
7.4.4 LAMEA Erotic Lingerie Market by Country
7.4.4.1 Brazil Erotic Lingerie Market
7.4.4.1.1 Brazil Erotic Lingerie Market by Material
7.4.4.1.2 Brazil Erotic Lingerie Market by Product Type
7.4.4.1.3 Brazil Erotic Lingerie Market by Distribution Channel
7.4.4.2 Argentina Erotic Lingerie Market
7.4.4.2.1 Argentina Erotic Lingerie Market by Material
7.4.4.2.2 Argentina Erotic Lingerie Market by Product Type
7.4.4.2.3 Argentina Erotic Lingerie Market by Distribution Channel
7.4.4.3 UAE Erotic Lingerie Market
7.4.4.3.1 UAE Erotic Lingerie Market by Material
7.4.4.3.2 UAE Erotic Lingerie Market by Product Type
7.4.4.3.3 UAE Erotic Lingerie Market by Distribution Channel
7.4.4.4 Saudi Arabia Erotic Lingerie Market
7.4.4.4.1 Saudi Arabia Erotic Lingerie Market by Material
7.4.4.4.2 Saudi Arabia Erotic Lingerie Market by Product Type
7.4.4.4.3 Saudi Arabia Erotic Lingerie Market by Distribution Channel
7.4.4.5 South Africa Erotic Lingerie Market
7.4.4.5.1 South Africa Erotic Lingerie Market by Material
7.4.4.5.2 South Africa Erotic Lingerie Market by Product Type
7.4.4.5.3 South Africa Erotic Lingerie Market by Distribution Channel
7.4.4.6 Nigeria Erotic Lingerie Market
7.4.4.6.1 Nigeria Erotic Lingerie Market by Material
7.4.4.6.2 Nigeria Erotic Lingerie Market by Product Type
7.4.4.6.3 Nigeria Erotic Lingerie Market by Distribution Channel
7.4.4.7 Rest of LAMEA Erotic Lingerie Market
7.4.4.7.1 Rest of LAMEA Erotic Lingerie Market by Material
7.4.4.7.2 Rest of LAMEA Erotic Lingerie Market by Product Type
7.4.4.7.3 Rest of LAMEA Erotic Lingerie Market by Distribution Channel
Chapter 8. Company Profiles
8.1 Victoria’s Secret & Co.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.2 Agent Provocateur (Fourmarketing Limited)
8.2.1 Company Overview
8.3 MAS Holdings Limited
8.3.1 Company Overview
8.4 Ann Summers Ltd. (Gold Group International Ltd.)
8.4.1 Company Overview
8.5 Bluebella Ltd.
8.5.1 Company Overview
8.6 Felina GmbH (Lauma Lingerie.)
8.6.1 Company Overview
8.7 Hanky Panky Ltd.
8.7.1 Company Overview
8.8 La Perla Fashion Holding N.V.
8.8.1 Company Overview
8.9 PVH Corp.
8.9.1 Company Overview
8.10. Stella McCartney Limited
8.10.1 Company Overview
Chapter 9. Winning Imperatives of Erotic Lingerie Market

Companies Mentioned

  • Victoria’s Secret & Co.
  • Agent Provocateur (Fourmarketing Limited)
  • MAS Holdings Limited
  • Ann Summers Ltd. (Gold Group International Ltd.)
  • Bluebella Ltd.
  • Felina GmbH (Lauma Lingerie.)
  • Hanky Panky Ltd.
  • La Perla Fashion Holding N.V.
  • PVH Corp.
  • Stella McCartney Limited

Methodology

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