The Global Body Mist Market size is expected to reach $10.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 338.54 million Units (250ML) experiencing a growth of 21.1% (2020-2023).
Europe has a well-established personal care and beauty market, with a strong presence of various personal care products, including these mists. This mature market provides a solid foundation for the growth of mist products. European consumers can access various mist products, including scents, formulations, and brands. Consequently, the region would acquire nearly 31% of the total market share by 2031. Also, the UK market would consume 5.13 million units of premium mists by 2031.
Many consumers increasingly favor lighter, more subtle fragrances over stronger, more intense perfumes. In addition, these mists provide a feeling of freshness and comfort without being overwhelming. They are often used for a quick burst of fragrance, making them ideal for daily use and enhancing personal hygiene routines. Therefore, a rising preference for light and refreshing fragrances drives the market's growth.
Additionally, E-commerce platforms and DTC channels make it easier for consumers to purchase these mists from the comfort of their homes. DTC sales channels enable brands to engage directly with their customers, gathering valuable feedback and insights. Therefore, growth in e-commerce and direct-to-consumer sales is propelling the growth of the market.
However, some consumers are allergic or sensitive to fragrances and ingredients commonly found in these mists. When exposed to these products, these consumers may experience adverse reactions such as skin irritation, rashes, headaches, or respiratory issues. In addition, even among consumers who do not have allergies, there may be a fear of potential reactions due to widespread awareness about fragrance allergies and sensitivities. Thus, allergies and sensitivities to fragrances are hampering the market's growth.
Europe has a well-established personal care and beauty market, with a strong presence of various personal care products, including these mists. This mature market provides a solid foundation for the growth of mist products. European consumers can access various mist products, including scents, formulations, and brands. Consequently, the region would acquire nearly 31% of the total market share by 2031. Also, the UK market would consume 5.13 million units of premium mists by 2031.
Many consumers increasingly favor lighter, more subtle fragrances over stronger, more intense perfumes. In addition, these mists provide a feeling of freshness and comfort without being overwhelming. They are often used for a quick burst of fragrance, making them ideal for daily use and enhancing personal hygiene routines. Therefore, a rising preference for light and refreshing fragrances drives the market's growth.
Additionally, E-commerce platforms and DTC channels make it easier for consumers to purchase these mists from the comfort of their homes. DTC sales channels enable brands to engage directly with their customers, gathering valuable feedback and insights. Therefore, growth in e-commerce and direct-to-consumer sales is propelling the growth of the market.
However, some consumers are allergic or sensitive to fragrances and ingredients commonly found in these mists. When exposed to these products, these consumers may experience adverse reactions such as skin irritation, rashes, headaches, or respiratory issues. In addition, even among consumers who do not have allergies, there may be a fear of potential reactions due to widespread awareness about fragrance allergies and sensitivities. Thus, allergies and sensitivities to fragrances are hampering the market's growth.
Driving and Restraining Factors
Drivers- Rising preference for light and refreshing fragrances
- Growth in e-commerce and direct-to-consumer sales
- Expansion of the beauty and wellness industry
- Allergies and sensitivities to fragrances
- Limited shelf life and low stability
- Growing popularity of affordable luxury
- Influence of social media and celebrity endorsements
- Shorter longevity compared to perfumes
- Strict health and safety regulations
- Strategic Investments in EA by enterprises
Distribution Channel Outlook
Based on distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online retail, and others. In 2023, the specialty stores segment procured 27% remarkable revenue share in the market. Also, the segment registered a volume of 85.39 million units in 2023. Specialty stores often cater to specific consumer segments interested in personal care, beauty, or fragrance products. This focused approach attracts customers who are particularly interested in high-quality mists.Gender Outlook
On the basis of gender, the market is classified into male, female, and unisex. In 2023, the male segment attained 30% revenue share in the market. Also, the segment registered a volume of 101.49 million units in 2023. Men’s grooming and personal care routines have become more sophisticated and comprehensive. As men become more aware of their appearance and hygiene, they incorporate more products into their routines, including these mists.Price Point Outlook
By price point, the market is divided into premium, medium, and economy. The economy segment procured 28% revenue share in the market in 2023. Consumers looking for cost-effective personal care products often prefer economic mists. They seek good quality at an affordable price, and economic pricing provides that balance. Lower-priced mists are purchased more frequently than premium products.Fragrance Type Outlook
Based on fragrance type, the market is divided into fresh, warm, woody, fruity, floral, and others. The fresh segment attained 22% revenue share in the market in 2023. Fresh fragrances like citrus, mint, and aquatic notes provide an invigorating and refreshing sensory experience. These scents are often associated with cleanliness and vitality, making them appealing for daily use and boosting a person's freshness throughout the day.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 35% revenue share in the market in 2023. North America, particularly the United States and Canada, has a high level of disposable income. Consumers in this region are more willing to spend on personal care and beauty products, including these mists.List of Key Companies Profiled
- Good Chemistry
- Frenshe LLC
- Burberry Group plc
- Mary Kay Inc.
- Duradry
- L'Oreal S.A.
- Unilever PLC
- Coty, Inc.
- L'OCCITANE Group
- Amway Corporation
Market Report Segmentation
By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)- Hypermarkets & Supermarkets
- Specialty Stores
- Online Retail
- Others
- Female
- Male
- Unisex
- Medium
- Economy
- Premium
- Warm
- Fresh
- Fruity
- Floral
- Woody
- Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Body Mist Market by Distribution Channel
Chapter 5. Global Body Mist Market by Gender
Chapter 6. Global Body Mist Market by Price Point
Chapter 7. Global Body Mist Market by Fragrance Type
Chapter 8. Global Body Mist Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- Good Chemistry
- Frenshe LLC
- Burberry Group plc
- Mary Kay Inc.
- Duradry
- L'Oreal S.A.
- Unilever PLC
- Coty, Inc.
- L'OCCITANE Group
- Amway Corporation
Methodology
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