The Global Beard Trimmer Market size is expected to reach $11.6 billion by 2031, rising at a market growth of 8.6% CAGR during the forecast period. In the year 2023, the market attained a volume of 169.06 million units experiencing a growth of 20.7% (2020-2023).
There has been a significant cultural shift towards male grooming and personal care across North America. Men increasingly invest in grooming tools like trimmers to maintain facial hair styles ranging from full beards to well-groomed stubble. Consequently, the region would acquire nearly, 30% of the total market share by 2031. Also, the US specialty stores would register a volume of 7.57 million units by 2031.
There has been a notable cultural shift toward greater emphasis on personal grooming among men. Social norms and media portrayals increasingly emphasize the importance of grooming, including maintaining facial hair neatly and stylishly. Also, well-groomed appearances are often associated with professionalism, confidence, and social acceptance in professional settings and social circles. Thus, increasing male grooming awareness is driving the growth of the market. Additionally, Consumers value convenience and versatility in their grooming routines. Multi-functional grooming devices combine multiple functionalities, such as beard trimming, hair clipping, and body grooming, into a single device. Multi-functional grooming devices are ideal for consumers with limited storage space or travel frequently. Thus, the growing demand for multi-functional grooming devices drives the market's growth.
However, trimmers are often used in daily grooming routines, and consumers expect reliable performance without frequent charging interruptions. Consumers may face challenges in maintaining a suitable charging infrastructure for their trimmers, particularly if the trimmer requires specific charging adapters or methods that are not universally compatible. This can limit the trimmer's usability and convenience. In conclusion, battery life and charging issues hamper the market's growth.
There has been a significant cultural shift towards male grooming and personal care across North America. Men increasingly invest in grooming tools like trimmers to maintain facial hair styles ranging from full beards to well-groomed stubble. Consequently, the region would acquire nearly, 30% of the total market share by 2031. Also, the US specialty stores would register a volume of 7.57 million units by 2031.
There has been a notable cultural shift toward greater emphasis on personal grooming among men. Social norms and media portrayals increasingly emphasize the importance of grooming, including maintaining facial hair neatly and stylishly. Also, well-groomed appearances are often associated with professionalism, confidence, and social acceptance in professional settings and social circles. Thus, increasing male grooming awareness is driving the growth of the market. Additionally, Consumers value convenience and versatility in their grooming routines. Multi-functional grooming devices combine multiple functionalities, such as beard trimming, hair clipping, and body grooming, into a single device. Multi-functional grooming devices are ideal for consumers with limited storage space or travel frequently. Thus, the growing demand for multi-functional grooming devices drives the market's growth.
However, trimmers are often used in daily grooming routines, and consumers expect reliable performance without frequent charging interruptions. Consumers may face challenges in maintaining a suitable charging infrastructure for their trimmers, particularly if the trimmer requires specific charging adapters or methods that are not universally compatible. This can limit the trimmer's usability and convenience. In conclusion, battery life and charging issues hamper the market's growth.
Driving and Restraining Factors
Drivers- Increasing male grooming awareness
- Growing demand for multi-functional grooming devices
- Rising disposable income and increased spending on personal care products
- Battery life and charging issues
- Maintenance and cleaning requirements
- Influence of social media influencers
- Rising health and hygiene concerns
- Limited accessibility in rural areas
- High dependency on disposable razor
Product Type Analysis
Based on product type, the market is divided into corded and cordless. The corded segment attained 36% revenue share in the market in 2023. Also, the segment recorded a volume of 93.74 million units in 2023. Corded trimmers ensure continuous and consistent power supply during grooming sessions. Unlike cordless trimmers that rely on batteries, corded models do not require recharging and provide uninterrupted operation, making them reliable for prolonged use without the risk of power depletion.Distribution Channel Outlook
By distribution channel, the market is divided into hypermarket & supermarket, specialty store, online store, and other stores. In 2023, the online store segment registered 30% revenue share in the market. Also, the segment registered a volume of 52.71 million units in 2023. Online stores offer unparalleled convenience, allowing consumers to browse and purchase trimmers from the comfort of their homes or on-the-go via smartphones and tablets.
End User Outlook
On the basis of end users, the market is segmented into personal and commercial. In 2023, the commercial segment attained 27% revenue share in the market. These trimmers are essential tools professionals in spas and salons use to offer grooming and styling services. As grooming trends evolve and male grooming becomes more popular, establishments expand their service offerings to include beard trimming and styling options.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia-Pacific region witnessed 37% revenue share in the market. Economic growth in many countries across the region has led to increased disposable incomes. As a result, consumers have more purchasing power to invest in personal grooming products like these trimmers.List of Key Companies Profiled
- Syska LED Lights Private Limited
- The Procter & Gamble Company
- Wahl Clipper Corporation
- Panasonic Holdings Corporation
- Spectrum Brands Holdings, Inc.
- Koninklijke Philips N.V.
- Havells India Ltd.
- Conair LLC (American Securities LLC)
- Brio Product Group
- Andis Company, Inc.
Market Report Segmentation
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)- Cordless
- Corded
- Hypermarket & Supermarket
- Online Store
- Specialty Store
- Other Stores
- Personal
- Commercial
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Beard Trimmer Market by Product Type
Chapter 5. Global Beard Trimmer Market by Distribution Channel
Chapter 6. Global Beard Trimmer Market by End User
Chapter 7. Global Beard Trimmer Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Syska LED Lights Private Limited
- The Procter & Gamble Company
- Wahl Clipper Corporation
- Panasonic Holdings Corporation
- Spectrum Brands Holdings, Inc.
- Koninklijke Philips N.V.
- Havells India Ltd.
- Conair LLC (American Securities LLC)
- Brio Product Group
- Andis Company, Inc.
Methodology
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