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Beard Oil Market Size, Share & Trends Analysis Report By Price Range (Low, Mid-range, and Premium Range). By Product Type (Conventional, and Organic), By Sales Channel, By Packaging (Bottled, Jar, and Other), By Regional Outlook and Forecast, 2024 - 2031

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    Report

  • 398 Pages
  • August 2024
  • Region: Global
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 5992322
The Global Beard Oil Market size is expected to reach $2.1 billion by 2031, rising at a market growth of 6.1% CAGR during the forecast period. In the year 2023, the market attained a volume of 128.98 million Units (30 ML) experiencing a growth of 16.7% (2020-2023).

Countries like China, India, Japan, and South Korea are key contributors to this region's market growth. Spending on personal care and hygiene products has increased as a result of the growing middle class and rising disposable incomes. Consequently, the region would acquire nearly 30% of the total market share by 2031. Also, the Chinese market would register 6.00 million units of volume by 2031.



There has been a noticeable shift in men's grooming habits in recent years. Traditionally, personal grooming was often viewed as a domain primarily associated with women. This oil, in particular, has gained significant attention as men learn more about its benefits. It is no longer seen as just a product for maintaining the aesthetics of a beard. Hence, the increased awareness of grooming products among men will aid in the market's growth. Additionally, the manner in which consumers purchase personal hygiene products, such as these oils, has been transformed by the proliferation of e-commerce. Moreover, e-commerce platforms often feature various promotional strategies, such as discounts, bundle offers, and subscription services, making these oils more attractive and affordable. Thus, the expansion of e-commerce platforms has significantly contributed to the global growth of the market.

However, this oil, especially those variants that boast premium, organic, or exotic ingredients, tends to be priced significantly higher than standard grooming products. Moreover, the perception of this oil as a non-essential or luxury item further exacerbates the issue of high product costs. Hence, the high cost of this oil, driven by premium, organic, and exotic ingredients, poses a significant challenge to market growth.

Driving and Restraining Factors

Drivers
  • Increased awareness of grooming products
  • Expansion of e-commerce platforms
  • Increase in disposable income globally
Restraints
  • High cost associated with these products
  • Competition from alternative products
Opportunities
  • Continuous launch of innovative products
  • Rapid pace of urbanization and lifestyle changes
Challenges
  • Counterfeit and low-quality products
  • Allergic reactions and sensitivities

Price Range Outlook

On the basis of price range, the market is classified into low, mid-range, and premium range. The premium range segment recorded 22% revenue share in the market in 2023. Also, the segment recorded a volume of 24.37 million units in 2023. Premium oils are characterized by superior, often organic ingredients, unique fragrances, and luxurious packaging. These products are top-tier options that provide enhanced benefits such as deeper hydration, better skin health, and a more refined grooming experience.

Product Type Outlook

Based on product type, the market is bifurcated into organic and conventional. The organic segment procured 32% revenue share in the market in 2023. Also, the segment registered a volume of 34.10 million units in 2023. Consumers increasingly seek natural and organic products due to health concerns about synthetic chemicals. Organic oils align with environmental sustainability values, appealing to eco-conscious consumers.



Sales Channel Outlook

On the basis of sales channel, the market is divided into online stores, hypermarket & supermarket, online, wholesaler & distributor, specialty stores, exclusive stores, and others. The online segment witnessed 24% revenue share in the market in 2023. Online stores offer unparalleled convenience, allowing consumers to browse, compare, and purchase these oils from the comfort of their homes.

Packaging Outlook

By packaging, the market is divided into bottled, jar, and others. The jar segment garnered a 19% revenue share in the market in 2023. Jars, often used for thicker beard care products like balms and waxes, are increasingly adopted for certain these oils, especially those with a denser consistency.

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 36% revenue share in the market in 2023. This dominance is the result of a combination of factors, such as substantial disposable income levels, robust hygiene trends, and high consumer awareness.

List of Key Companies Profiled

  • Leven Rose
  • Bossman Brands, Inc.
  • Macho Beard Company S.L.
  • Beardbrand
  • Brooklyn Grooming Co.
  • Brickell Brands LLC
  • Mountaineer Brand
  • Texas Beard Company
  • Viking Revolution LLC
  • Honest Amish

Market Report Segmentation

By Price Range (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
  • Low
  • Mid-range
  • Premium Range
By Product Type (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
  • Conventional
  • Organic
By Sales Channel (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
  • Hypermarket & Supermarket
  • Online
  • Wholesaler & Distributor
  • Specialty Stores
  • Exclusive Stores
  • Others
By Packaging (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
  • Bottled
  • Jar
  • Other
By Geography (Volume, Thousand Units (30 ml), USD Billion, 2020-2031)
  • North America
  • US
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Malaysia
  • Rest of Asia Pacific
  • LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Beard Oil Market, by Price Range
1.4.2 Global Beard Oil Market, by Product Type
1.4.3 Global Beard Oil Market, by Sales Channel
1.4.4 Global Beard Oil Market, by Packaging
1.4.5 Global Beard Oil Market, by Geography
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Global Beard Oil Market by Price Range
4.1 Global Low Market by Region
4.2 Global Mid-range Market by Region
4.3 Global Premium Range Market by Region
Chapter 5. Global Beard Oil Market by Product Type
5.1 Global Conventional Market by Region
5.2 Global Organic Market by Region
Chapter 6. Global Beard Oil Market by Sales Channel
6.1 Global Hypermarket & Supermarket Market by Region
6.2 Global Online Market by Region
6.3 Global Wholesaler & Distributor Market by Region
6.4 Global Specialty Stores Market by Region
6.5 Global Exclusive Stores Market by Region
6.6 Global Others Market by Region
Chapter 7. Global Beard Oil Market by Packaging
7.1 Global Bottled Market by Region
7.2 Global Jar Market by Region
7.3 Global Other Market by Region
Chapter 8. Global Beard Oil Market by Region
8.1 North America Beard Oil Market
8.1.1 North America Beard Oil Market by Price Range
8.1.1.1 North America Low Market by Country
8.1.1.2 North America Mid-range Market by Country
8.1.1.3 North America Premium Range Market by Country
8.1.2 North America Beard Oil Market by Product Type
8.1.2.1 North America Conventional Market by Country
8.1.2.2 North America Organic Market by Country
8.1.3 North America Beard Oil Market by Sales Channel
8.1.3.1 North America Hypermarket & Supermarket Market by Country
8.1.3.2 North America Online Market by Country
8.1.3.3 North America Wholesaler & Distributor Market by Country
8.1.3.4 North America Specialty Stores Market by Country
8.1.3.5 North America Exclusive Stores Market by Country
8.1.3.6 North America Others Market by Country
8.1.4 North America Beard Oil Market by Packaging
8.1.4.1 North America Bottled Market by Country
8.1.4.2 North America Jar Market by Country
8.1.4.3 North America Other Market by Country
8.1.5 North America Beard Oil Market by Country
8.1.5.1 US Beard Oil Market
8.1.5.1.1 US Beard Oil Market by Price Range
8.1.5.1.2 US Beard Oil Market by Product Type
8.1.5.1.3 US Beard Oil Market by Sales Channel
8.1.5.1.4 US Beard Oil Market by Packaging
8.1.5.2 Canada Beard Oil Market
8.1.5.2.1 Canada Beard Oil Market by Price Range
8.1.5.2.2 Canada Beard Oil Market by Product Type
8.1.5.2.3 Canada Beard Oil Market by Sales Channel
8.1.5.2.4 Canada Beard Oil Market by Packaging
8.1.5.3 Mexico Beard Oil Market
8.1.5.3.1 Mexico Beard Oil Market by Price Range
8.1.5.3.2 Mexico Beard Oil Market by Product Type
8.1.5.3.3 Mexico Beard Oil Market by Sales Channel
8.1.5.3.4 Mexico Beard Oil Market by Packaging
8.1.5.4 Rest of North America Beard Oil Market
8.1.5.4.1 Rest of North America Beard Oil Market by Price Range
8.1.5.4.2 Rest of North America Beard Oil Market by Product Type
8.1.5.4.3 Rest of North America Beard Oil Market by Sales Channel
8.1.5.4.4 Rest of North America Beard Oil Market by Packaging
8.2 Europe Beard Oil Market
8.2.1 Europe Beard Oil Market by Price Range
8.2.1.1 Europe Low Market by Country
8.2.1.2 Europe Mid-range Market by Country
8.2.1.3 Europe Premium Range Market by Country
8.2.2 Europe Beard Oil Market by Product Type
8.2.2.1 Europe Conventional Market by Country
8.2.2.2 Europe Organic Market by Country
8.2.3 Europe Beard Oil Market by Sales Channel
8.2.3.1 Europe Hypermarket & Supermarket Market by Country
8.2.3.2 Europe Online Market by Country
8.2.3.3 Europe Wholesaler & Distributor Market by Country
8.2.3.4 Europe Specialty Stores Market by Country
8.2.3.5 Europe Exclusive Stores Market by Country
8.2.3.6 Europe Others Market by Country
8.2.4 Europe Beard Oil Market by Packaging
8.2.4.1 Europe Bottled Market by Country
8.2.4.2 Europe Jar Market by Country
8.2.4.3 Europe Other Market by Country
8.2.5 Europe Beard Oil Market by Country
8.2.5.1 Germany Beard Oil Market
8.2.5.1.1 Germany Beard Oil Market by Price Range
8.2.5.1.2 Germany Beard Oil Market by Product Type
8.2.5.1.3 Germany Beard Oil Market by Sales Channel
8.2.5.1.4 Germany Beard Oil Market by Packaging
8.2.5.2 UK Beard Oil Market
8.2.5.2.1 UK Beard Oil Market by Price Range
8.2.5.2.2 UK Beard Oil Market by Product Type
8.2.5.2.3 UK Beard Oil Market by Sales Channel
8.2.5.2.4 UK Beard Oil Market by Packaging
8.2.5.3 France Beard Oil Market
8.2.5.3.1 France Beard Oil Market by Price Range
8.2.5.3.2 France Beard Oil Market by Product Type
8.2.5.3.3 France Beard Oil Market by Sales Channel
8.2.5.3.4 France Beard Oil Market by Packaging
8.2.5.4 Russia Beard Oil Market
8.2.5.4.1 Russia Beard Oil Market by Price Range
8.2.5.4.2 Russia Beard Oil Market by Product Type
8.2.5.4.3 Russia Beard Oil Market by Sales Channel
8.2.5.4.4 Russia Beard Oil Market by Packaging
8.2.5.5 Spain Beard Oil Market
8.2.5.5.1 Spain Beard Oil Market by Price Range
8.2.5.5.2 Spain Beard Oil Market by Product Type
8.2.5.5.3 Spain Beard Oil Market by Sales Channel
8.2.5.5.4 Spain Beard Oil Market by Packaging
8.2.5.6 Italy Beard Oil Market
8.2.5.6.1 Italy Beard Oil Market by Price Range
8.2.5.6.2 Italy Beard Oil Market by Product Type
8.2.5.6.3 Italy Beard Oil Market by Sales Channel
8.2.5.6.4 Italy Beard Oil Market by Packaging
8.2.5.7 Rest of Europe Beard Oil Market
8.2.5.7.1 Rest of Europe Beard Oil Market by Price Range
8.2.5.7.2 Rest of Europe Beard Oil Market by Product Type
8.2.5.7.3 Rest of Europe Beard Oil Market by Sales Channel
8.2.5.7.4 Rest of Europe Beard Oil Market by Packaging
8.3 Asia Pacific Beard Oil Market
8.3.1 Asia Pacific Beard Oil Market by Price Range
8.3.1.1 Asia Pacific Low Market by Country
8.3.1.2 Asia Pacific Mid-range Market by Country
8.3.1.3 Asia Pacific Premium Range Market by Country
8.3.2 Asia Pacific Beard Oil Market by Product Type
8.3.2.1 Asia Pacific Conventional Market by Country
8.3.2.2 Asia Pacific Organic Market by Country
8.3.3 Asia Pacific Beard Oil Market by Sales Channel
8.3.3.1 Asia Pacific Hypermarket & Supermarket Market by Country
8.3.3.2 Asia Pacific Online Market by Country
8.3.3.3 Asia Pacific Wholesaler & Distributor Market by Country
8.3.3.4 Asia Pacific Specialty Stores Market by Country
8.3.3.5 Asia Pacific Exclusive Stores Market by Country
8.3.3.6 Asia Pacific Others Market by Country
8.3.4 Asia Pacific Beard Oil Market by Packaging
8.3.4.1 Asia Pacific Bottled Market by Country
8.3.4.2 Asia Pacific Jar Market by Country
8.3.4.3 Asia Pacific Other Market by Country
8.3.5 Asia Pacific Beard Oil Market by Country
8.3.5.1 China Beard Oil Market
8.3.5.1.1 China Beard Oil Market by Price Range
8.3.5.1.2 China Beard Oil Market by Product Type
8.3.5.1.3 China Beard Oil Market by Sales Channel
8.3.5.1.4 China Beard Oil Market by Packaging
8.3.5.2 Japan Beard Oil Market
8.3.5.2.1 Japan Beard Oil Market by Price Range
8.3.5.2.2 Japan Beard Oil Market by Product Type
8.3.5.2.3 Japan Beard Oil Market by Sales Channel
8.3.5.2.4 Japan Beard Oil Market by Packaging
8.3.5.3 India Beard Oil Market
8.3.5.3.1 India Beard Oil Market by Price Range
8.3.5.3.2 India Beard Oil Market by Product Type
8.3.5.3.3 India Beard Oil Market by Sales Channel
8.3.5.3.4 India Beard Oil Market by Packaging
8.3.5.4 South Korea Beard Oil Market
8.3.5.4.1 South Korea Beard Oil Market by Price Range
8.3.5.4.2 South Korea Beard Oil Market by Product Type
8.3.5.4.3 South Korea Beard Oil Market by Sales Channel
8.3.5.4.4 South Korea Beard Oil Market by Packaging
8.3.5.5 Australia Beard Oil Market
8.3.5.5.1 Australia Beard Oil Market by Price Range
8.3.5.5.2 Australia Beard Oil Market by Product Type
8.3.5.5.3 Australia Beard Oil Market by Sales Channel
8.3.5.5.4 Australia Beard Oil Market by Packaging
8.3.5.6 Malaysia Beard Oil Market
8.3.5.6.1 Malaysia Beard Oil Market by Price Range
8.3.5.6.2 Malaysia Beard Oil Market by Product Type
8.3.5.6.3 Malaysia Beard Oil Market by Sales Channel
8.3.5.6.4 Malaysia Beard Oil Market by Packaging
8.3.5.7 Rest of Asia Pacific Beard Oil Market
8.3.5.7.1 Rest of Asia Pacific Beard Oil Market by Price Range
8.3.5.7.2 Rest of Asia Pacific Beard Oil Market by Product Type
8.3.5.7.3 Rest of Asia Pacific Beard Oil Market by Sales Channel
8.3.5.7.4 Rest of Asia Pacific Beard Oil Market by Packaging
8.4 LAMEA Beard Oil Market
8.4.1 LAMEA Beard Oil Market by Price Range
8.4.1.1 LAMEA Low Market by Country
8.4.1.2 LAMEA Mid-range Market by Country
8.4.1.3 LAMEA Premium Range Market by Country
8.4.2 LAMEA Beard Oil Market by Product Type
8.4.2.1 LAMEA Conventional Market by Country
8.4.2.2 LAMEA Organic Market by Country
8.4.3 LAMEA Beard Oil Market by Sales Channel
8.4.3.1 LAMEA Hypermarket & Supermarket Market by Country
8.4.3.2 LAMEA Online Market by Country
8.4.3.3 LAMEA Wholesaler & Distributor Market by Country
8.4.3.4 LAMEA Specialty Stores Market by Country
8.4.3.5 LAMEA Exclusive Stores Market by Country
8.4.3.6 LAMEA Others Market by Country
8.4.4 LAMEA Beard Oil Market by Packaging
8.4.4.1 LAMEA Bottled Market by Country
8.4.4.2 LAMEA Jar Market by Country
8.4.4.3 LAMEA Other Market by Country
8.4.5 LAMEA Beard Oil Market by Country
8.4.5.1 Brazil Beard Oil Market
8.4.5.1.1 Brazil Beard Oil Market by Price Range
8.4.5.1.2 Brazil Beard Oil Market by Product Type
8.4.5.1.3 Brazil Beard Oil Market by Sales Channel
8.4.5.1.4 Brazil Beard Oil Market by Packaging
8.4.5.2 Argentina Beard Oil Market
8.4.5.2.1 Argentina Beard Oil Market by Price Range
8.4.5.2.2 Argentina Beard Oil Market by Product Type
8.4.5.2.3 Argentina Beard Oil Market by Sales Channel
8.4.5.2.4 Argentina Beard Oil Market by Packaging
8.4.5.3 UAE Beard Oil Market
8.4.5.3.1 UAE Beard Oil Market by Price Range
8.4.5.3.2 UAE Beard Oil Market by Product Type
8.4.5.3.3 UAE Beard Oil Market by Sales Channel
8.4.5.3.4 UAE Beard Oil Market by Packaging
8.4.5.4 Saudi Arabia Beard Oil Market
8.4.5.4.1 Saudi Arabia Beard Oil Market by Price Range
8.4.5.4.2 Saudi Arabia Beard Oil Market by Product Type
8.4.5.4.3 Saudi Arabia Beard Oil Market by Sales Channel
8.4.5.4.4 Saudi Arabia Beard Oil Market by Packaging
8.4.5.5 South Africa Beard Oil Market
8.4.5.5.1 South Africa Beard Oil Market by Price Range
8.4.5.5.2 South Africa Beard Oil Market by Product Type
8.4.5.5.3 South Africa Beard Oil Market by Sales Channel
8.4.5.5.4 South Africa Beard Oil Market by Packaging
8.4.5.6 Nigeria Beard Oil Market
8.4.5.6.1 Nigeria Beard Oil Market by Price Range
8.4.5.6.2 Nigeria Beard Oil Market by Product Type
8.4.5.6.3 Nigeria Beard Oil Market by Sales Channel
8.4.5.6.4 Nigeria Beard Oil Market by Packaging
8.4.5.7 Rest of LAMEA Beard Oil Market
8.4.5.7.1 Rest of LAMEA Beard Oil Market by Price Range
8.4.5.7.2 Rest of LAMEA Beard Oil Market by Product Type
8.4.5.7.3 Rest of LAMEA Beard Oil Market by Sales Channel
8.4.5.7.4 Rest of LAMEA Beard Oil Market by Packaging
Chapter 9. Company Profiles
9.1 Leven Rose
9.1.1 Company Overview
9.1.2 SWOT Analysis
9.2 Bossman Brands, Inc.
9.2.1 Company Overview
9.3 Macho Beard Company S.L.
9.3.1 Company Overview
9.4 Beardbrand
9.4.1 Company Overview
9.5 Brooklyn Grooming Co.
9.5.1 Company Overview
9.6 Brickell Brands LLC
9.6.1 Company Overview
9.7 Mountaineer Brand
9.7.1 Company Overview
9.8 Texas Beard Company
9.8.1 Company Overview
9.9 Viking Revolution LLC
9.9.1 Company Overview
9.10. Honest Amish
9.10.1 Company Overview
Chapter 10. Winning Imperative of Beard Oil Market

Companies Mentioned

  • Leven Rose
  • Bossman Brands, Inc.
  • Macho Beard Company S.L.
  • Beardbrand
  • Brooklyn Grooming Co.
  • Brickell Brands LLC
  • Mountaineer Brand
  • Texas Beard Company
  • Viking Revolution LLC
  • Honest Amish

Methodology

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