Digital Advertising in Brazil - Research and Markets

Digital Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
The Brazilian digital advertising market registered revenues of $7.42 billion in 2023, representing a compound annual growth rate (CAGR) of 18.9% between 2018 and 2023.
The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $5.23 billion, equivalent to 70.5% of the market's overall value.
Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the digital advertising market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Brazil
Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil digital advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Brazil digital advertising market by value in 2023?
What will be the size of the Brazil digital advertising market in 2028?
What factors are affecting the strength of competition in the Brazil digital advertising market?
How has the market performed over the last five years?
Who are the top competitors in Brazil's digital advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths and strategies of the players?
7.3. What themes are impacting the market?

8 Company Profiles

8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Globo Comunicacao e Participacoes S.A.
8.4. Omnicom Group, Inc.

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Brazil digital advertising market value: $ million, 2018-23
Table 2: Brazil digital advertising market category segmentation: % share, by value, 2018-2023
Table 3: Brazil digital advertising market category segmentation: $ million, 2018-2023
Table 4: Brazil digital advertising market geography segmentation: $ million, 2023
Table 5: Brazil digital advertising market value forecast: $ million, 2023-28
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Globo Comunicacao e Participacoes S.A.: key facts
Table 14: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 15: Omnicom Group, Inc.: key facts
Table 16: Omnicom Group, Inc.: Annual Financial Ratios
Table 17: Omnicom Group, Inc.: Key Employees
Table 18: Omnicom Group, Inc.: Key Employees Continued
Table 19: Brazil size of population (million), 2019-23
Table 20: Brazil gdp (constant 2005 prices, $ billion), 2019-23
Table 21: Brazil gdp (current prices, $ billion), 2019-23
Table 22: Brazil inflation, 2019-23
Table 23: Brazil consumer price index (absolute), 2019-23
Table 24: Brazil exchange rate, 2019-23

List of Figures

Figure 1: Brazil digital advertising market value: $ million, 2018-23
Figure 2: Brazil digital advertising market category segmentation: $ million, 2018-2023
Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2023
Figure 4: Brazil digital advertising market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the digital advertising market in Brazil, 2023
Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2023
Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2023
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2023
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2023
Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Alphabet Inc
Meta Platforms, Inc.
Globo Comunicacao e Participacoes S.A.
Omnicom Group, Inc.

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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