Digital Advertising in the United States

Key Highlights

• Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
• The US digital advertising market registered revenues of $187.86 billion in 2023, representing a compound annual growth rate (CAGR) of 11.9% between 2018 and 2023.
• The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $135.83 billion, equivalent to 72.3% of the market's overall value.
• The US dominated the North American digital advertising market, accounting for the largest share of 93.4% in 2023.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in the United States
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in the United States
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the United States digital advertising market with five year forecasts by both value and volume

Reasons to Buy

• What was the size of the United States digital advertising market by value in 2023?
• What will be the size of the United States digital advertising market in 2028?
• What factors are affecting the strength of competition in the United States digital advertising market?
• How has the market performed over the last five years?
• Who are the top competitors in the United States's digital advertising market?