Personal Hygiene in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2023 exchange rates.
- The US Personal Hygiene market had total revenues of $15.36 billion in 2023, representing a compound annual growth rate (CAGR) of 4.3% between 2018 and 2023.
- Market consumption volume increased with a CAGR of 1.7% between 2018 and 2023, to reach a total of 3.11 billion units in 2023.
- The performance of the market is forecast to decelerate, with an anticipated CAGR of 3.4% for the five-year period 2023-2028, which is expected to drive the market to a value of $18.19 billion by the end of 2028.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the personal hygiene market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in the United States
- Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States personal hygiene market with five year forecasts by both value and volume
Reasons to Buy
- What was the size of the United States personal hygiene market by value in 2023?
- What will be the size of the United States personal hygiene market in 2028?
- What factors are affecting the strength of competition in the United States personal hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in the United States's personal hygiene market?
Table of Contents
1 Executive Summary
2 Market Overview
3 Market Data
4 Market Segmentation
5 Market Outlook
6 Five Forces Analysis
7 Competitive Landscape
8 Company Profiles
9 Macroeconomic Indicators
10 Appendix
List of Tables
List of Figures
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Unilever Plc.
- Bath & Body Works Inc
- Colgate-Palmolive Co
- The Procter & Gamble Co
