A Fifth of All Digital Ad Spending Will Go to the Fast-Growing Format
Retail media advertising isn’t just a US phenomenon: Spending is booming at a global level and in every market that we break out. The US remains the center of gravity, but the story is similar everywhere.
Key Question: What is the outlook for retail media ad spending at the worldwide level, and how do the major international ad markets compare?
Key Stat: Worldwide retail media ad spending is on track to increase by nearly $100 billion between 2020 and 2025. Its 21.8% rise this year will outpace growth rates in nearly all other forms of ad spending.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 2 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Retail media ad spending is booming worldwide - to Amazon’s benefit
- Retail media is hottest in Latin America, though the outlook is positive everywhere
- Media Gallery
Charts in This Report
- Retail Media Ad Spending Worldwide, 2019-2025 (billions, % change, and % of total digital ad spending)
- Retail Media Digital Ad Spending Share in Mexico, by Company, 2019-2025 (% of total)
