Post Event Analysis - US Open 2024 (Golf)

An analysis of the recent 2024 US Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

NBC and Peacock's Sunday broadcast of the final round coverage of the 2024 US Open drew a total audience of 5.9 million viewers. NBC's Sunday broadcast drew 11.4 million viewers between 6:15pm to 6:30pm ET and 11.3 million between 6:30pm to 6:45pm. NBC announced that the 2024 US Open was its most-streamed golf event on record with overall consumption up by 17% from last years edition, and coverage of the final round was its most streamed telecast. However, viewing figures were down slightly in the US, 6% in viewership and 11% in ratings, from the 2023 US Open at Los Angeles Country Club.
The total annual sponsorship revenue for the 2024 US Open Golf is worth an estimated $50.25 million. American Express, the financial services company, have the largest sponsorship deals in terms of annual value with the 2024 US Open. The second largest annual deal is the competitions partnership with Lexus, worth an estimated $9 million annually. Ally, the financial services company, are the only new sponsor for the 2024 US Open compared to 2023.
The 2024 US Open offered the richest prize money payout in major championship history, totalling $12.5 million overall. The record-breaking increase in prize money ensures the US Open offers the second-largest prize purse of the season to date, with only The Players Championship purse larger. The top four finishers all received at least $1 million, with winner, Bryson DeChambeau taking home $4.3 million. Every player in the top 71 finishers took home over $38,000 in prize money, while the top 37 finishers earnt over three $100,000.

Scope

• This report provides an overview of the recent 2024 US Open, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Reasons to Buy

• For those wanting an in-depth analysis of the 2024 US Open, in the sense of both business and popularity.