Post Event Analysis
Copa América 2024Summary
An analysis of the recent 2024 Copa América, including a look at its sponsorship portfolio, broadcasters, prize money, attendance and ticketing.74 broadcast deals were struck for media rights to show the Copa América 2024 across the world.
The Copa América has media rights agreements in place with two United States networks: TelevisaUnivision and Fox. Argentina’s penalty shootout against Ecuador in the quarter-final stages attracted a total audience of 1.87 million viewers on Fox, which was a record soccer audience for the broadcaster. The tournament had deals in place with three Argentinian broadcasters: TyC Sports, Canal 7 and Telefe. 13 brands partnered with the Copa América for the 2024 tournament.
The average price of an annual sponsorship deal for the 2024 Copa América was roughly $5 million. The tournament had ten deals in place that the analyst estimates to be each worth $5 million or more annually, with Gran Centenario Tequila, Mercado Libre, TCL, Lowe's, PUMA, MasterCard, BYD Auto, Unilever, Michelob Ultra and Betano. The most recent sponsorship agreement that the tournament signed was with Coca-Cola, worth $3 million across the one-year length of the contract. As part of the agreement, Coca-Cola served as the Copa América’s global partner.
This year’s Copa América had a total prize pool of $72 million.
Tournament winners Argentina took home $16 million for their record-breaking 16th Copa América title, more than double the $6.5 million Argentina took home in 2021. The defeated finalists Colombia were awarded $7 million for their efforts in reaching the final. Each nation reaching the Tournament was awarded $2 million.
A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.
Scope
- This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.
Reasons to Buy
- For those wanting an in-depth analysis of how the 2024 Copa América performed, in the sense of both business and popularity.
Table of Contents
1. Event Introduction
2. Media Landscape
3. Sponsorship
4. Prize Money
5. Attendance & Ticketing
6. Security Issues
7. Appendix
8. Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Betano
- Unilever
- Michelob Ultra
- BYD Auto
