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Procter & Gamble Co, The in Home Care (World)

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    Company Profile

  • 63 Pages
  • August 2024
  • Euromonitor International
  • ID: 5993041
P&G maintains a strong position in the global home care market. The company focuses on premium innovation and sustainability, launching eco-friendly brands and packaging solutions. P&G's emphasis on consumer trends, particularly self-care, has driven growth in mature markets. However, challenges persist from DTC and private label brands, especially in emerging markets. P&G's ability to adapt to digital dynamics and balance premium offerings with accessibility will be crucial for future growth.

The Procter & Gamble Co, The in Home Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • State of play
  • Exposure to future growth
  • Competitive positioning
  • Laundry care
  • Dishwashing
  • Surface care
  • Air care
  • Key findings
  • Appendix