It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets, as well as maximising value from these assets.
Whether you don't currently have a strategy in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.
This highly interactive seminar will provide you with the practical knowledge, skills and toolkit to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals.
Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.
Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy.
Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare.
Documentation
- Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
- Theory book: contains all the models and frameworks learned during the seminar
- Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
- Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment
Benefits of attending
By attending this comprehensive course you will:
- Understand how to implement and execute an IP strategy
- Learn the ‘Matrix of IP Strategy Options’
- Get to grips with a step-by-step planning methodology
- Explore the concepts of business alignment and gap analysis
- Consider the role of innovation and R&D steering
Certifications:
- CPD: 18 hours for your records
- Certificate of completion
Agenda
Day 1
Introduction and ice-breaker
Strategic management concepts applied to IP
Challenges faced by companies
- Anonymized industry insights from 400+ IP professionals: when setting up strategic IP management the first time
- Implementing the strategy
- Executing the strategy
IP strategy toolbox
- Learn the ‘Matrix of IP Strategy Options’
- Link to IA management and innovation
- Apply to real-life cases during teamwork assignments
- Group discussion and feedback
Day 2
Introduction to a step-by-step planning methodology
- Set-up. Insights from project management
- Business alignment
- IP audit. Gap analysis
- Market positioning. Option regeneration revisited.
Day 3
Introduction to a step-by-step planning methodology (continued)
- Prioritisation. SWOT analysis
- The plan and roadmap
Apply the planning methodology to three mini-cases
- SME business-IP alignment
- Innovation / R&D steering
- IP planning during cooperation
Speakers
Mr Arnaud Gasnier,
CEO ,
Patentopolis BVDr Arnaud Gasnier is CEO and Founder of Patentopolis BV. He has practiced globally in various IP (patents, trademarks) departments and in various roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel, Assistant Director) since 1997, e.g. for Swatch, Philips, adidas and Dutch contract research organization TNO.
He is the author of “The Patenting Paradox” and recently contributed to the last edition of “The Handbook of the European IP Management”.
He attended the Executive MBA program at London Business School in 2014-2015.
Who Should Attend
This course will be of particular benefit to:
- IP managers/professionals (in-house and private practice)
- Non-IP professionals (R&D managers/directors and business managers)
- In-house lawyers
