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Western Europe Digital Grocery 2024: Online Sales Accelerate as Click and Collect Gains Momentum and Consumers Seek Deals in Loyalty Apps

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    Report

  • March 2024
  • Region: Europe
  • Emarketer
  • ID: 5993901

Buoyed by inflation and a rise in the number of digital buyers, grocery ecommerce sales are growing strongly again in Western Europe. Even when shopping in-store, consumers are embracing digital experiences, from mobile loyalty apps to scan-and-go technology.

This report will:

  • Share the latest forecasts for grocery retail and ecommerce sales in the UK, France, Germany, Italy, and Spain.
  • Explore the digital trends shaping the European grocery sector in 2024, including click and collect, mobile loyalty programs, the digitization of the store, and retail media.
  • Provide strategies for grocery retailers to capitalize on opportunities for growth.

Here’s what’s in the full report

  • 2 Exportable files for easy reading, analysis and sharing.