Hyper-personalization has long been an ambition for retailers - and the rise of generative AI (genAI) means 2024 could be the year it becomes a norm across the industry. But while supercharged personalization has plenty of potential benefits for retailers and their customers, there are also some challenges and potential pitfalls to overcome.
Key Question: What is hyper-personalization, and how is genAI changing the game for retailers in 2024?
Key Stat: Over 70% of US digital retailers believe AI-driven personalization and genAI will affect their business in 2024, according to a December 2023 survey by Bolt - making hyper-personalization as important as omnichannel.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 3 Charts: Reliable data in simple displays for presentations and quick decision making.
Table of Contents
- Executive Summary
- Hyper-personalization tops the retail agenda in 2024
- What is hyper-personalization?
- For retailers, hyper-personalization has benefits - and potential pitfalls
- Sources
- Media Gallery
Charts in This Report
- Ecommerce Trends US Digital Retailers Believe Will Affect Their Business the Most in 2024, Dec 2023 (% of respondents)
- The 5 Essential Elements of Hyper-Personalization in Retail
- The Benefits of Hyper-Personalization in Retail
