Over the past few years, antitrust enforcers have zeroed in on some of the biggest names in digital advertising. This report reviews key legal structures in antitrust regulation and explores challenges that have emerged with digitization.
Key Question: What is antitrust law, and who’s in charge of enforcing it?
Key Stat: In 2024, nearly two-thirds of US digital ad dollars will go to Amazon, Apple, Google, Meta, and Microsoft. As they’ve amassed market share, these Big Tech platforms have attracted the attention of antitrust regulators around the world.
Here’s what’s in the full report
- 2 Exportable files for easy reading, analysis and sharing.
- 2 charts: Reliable data in simple displays for presentations and quick decision making.
- 1 Expert Perspective: Insights from industry and company leaders.
Table of Contents
- Executive Summary
- The biggest digital platforms are facing more regulatory scrutiny than ever
- What is antitrust?
- Who are the key players in antitrust enforcement?
- What does antitrust regulation mean for marketers?
- Insider Intelligence Interviews
- Sources
- Media Gallery
Charts in This Report
- Big Tech Has More Than Doubled Its Share of the Digital Ad Market Since We Began Tracking It
- Platforms Designated as Gatekeepers Under the EU Digital Markets Act (DMA)
Interviewed for This Report
Ana Milicevic - Sparrow Advisors, Co-Founder and Principal
