The global fluid shortening market was valued at $4.2 billion in 2023, and is projected to reach $6.5 billion by 2034, growing at a CAGR of 4.1% from 2024 to 2034.
Shortening is any fat, derived from animal fat or vegetable oil, that is a solid at room temperature and is used in most doughs and batters to impart crisp texture to baked goods. The most common fluid shortenings used in bakery products include butter, margarine, lard, and hydrogenated vegetable oils. The color of the product is imparted depending on the type of fat used. For instance, the use of margarine will give the baked product a golden color, whereas a pale yellow color is produced with the use of lard.
Factors such as expansion of the food & beverage industry and surge in demand for baked goods and confectioneries acts as the key driving forces of the global fluid shortening market. In addition, changes in lifestyles and increase popularity of on-the-go snacking have propelled the growth of the baking and confectionery industries, which, in turn, is expected to foster the demand for fluid shortenings, as bakery and confectionery manufacturers heavily rely on fluid shortening as a key ingredient, as it imparts tenderness and improves texture and taste. However, health risks associated with shortenings hamper the growth of the market. Shortenings undergo a process called hydrogenation that transforms vegetable oils like soybean oil or sunflower oil from liquid to semi-solid form. In some cases, partial hydrogenation may produce unhealthy trans-fats, which are linked to numerous health problems. The detrimental effects of trans fats, including heart issues, stroke, and nervous system problems, led to the FDA ban in 2020. To overcome this concern, most vegetable shortenings are full hydrogenated, ensuring that no trans fats are produced in the final product. Furthermore, rise in health consciousness among consumers is boosting the demand for healthier shortenings, which is expected to open new avenues for the growth of the market. For instance, to cater to consumer demands, manufacturers are developing fluid shortenings made with healthier fats, such as those that contain beneficial omega-3 fatty acids. Thus, all these factors collectively are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global fluid shortening market is segmented into type, application, and region. On the basis of type, the market is divided into normal type, stable type, and high emulsification. As per application, it is segregated into baked food and fried food. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of application, the fried food segment is anticipated to gain high prominence in the coming years.
Region wise, the market in North America is projected to grow at a significant pace during the forecast period.
Shortening is any fat, derived from animal fat or vegetable oil, that is a solid at room temperature and is used in most doughs and batters to impart crisp texture to baked goods. The most common fluid shortenings used in bakery products include butter, margarine, lard, and hydrogenated vegetable oils. The color of the product is imparted depending on the type of fat used. For instance, the use of margarine will give the baked product a golden color, whereas a pale yellow color is produced with the use of lard.
Factors such as expansion of the food & beverage industry and surge in demand for baked goods and confectioneries acts as the key driving forces of the global fluid shortening market. In addition, changes in lifestyles and increase popularity of on-the-go snacking have propelled the growth of the baking and confectionery industries, which, in turn, is expected to foster the demand for fluid shortenings, as bakery and confectionery manufacturers heavily rely on fluid shortening as a key ingredient, as it imparts tenderness and improves texture and taste. However, health risks associated with shortenings hamper the growth of the market. Shortenings undergo a process called hydrogenation that transforms vegetable oils like soybean oil or sunflower oil from liquid to semi-solid form. In some cases, partial hydrogenation may produce unhealthy trans-fats, which are linked to numerous health problems. The detrimental effects of trans fats, including heart issues, stroke, and nervous system problems, led to the FDA ban in 2020. To overcome this concern, most vegetable shortenings are full hydrogenated, ensuring that no trans fats are produced in the final product. Furthermore, rise in health consciousness among consumers is boosting the demand for healthier shortenings, which is expected to open new avenues for the growth of the market. For instance, to cater to consumer demands, manufacturers are developing fluid shortenings made with healthier fats, such as those that contain beneficial omega-3 fatty acids. Thus, all these factors collectively are expected to offer remunerative opportunities for the expansion of the global market during the forecast period.
The global fluid shortening market is segmented into type, application, and region. On the basis of type, the market is divided into normal type, stable type, and high emulsification. As per application, it is segregated into baked food and fried food. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
Depending on type, the high emulsification segment is expected to dominate the market by 2034.On the basis of application, the fried food segment is anticipated to gain high prominence in the coming years.
Region wise, the market in North America is projected to grow at a significant pace during the forecast period.
Competition Analysis
Competitive analysis and profiles of the major players in the global fluid shortening market include Archer Daniels Midland Company, Olenex, Walter Rau, Y?ld?z Holding, VFI GmbH, AAK, Zeelandia, Puratos, Princes Group, and HAS Group These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition in the global market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Type
- Normal Type
- Stable Type
- High Emulsification
By Application
- Baked Food
- Fried Food
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- Argentina
- Rest of LAMEA
Key Market Players
- Archer Daniels Midland Company
- Olenex
- Walter Rau
- Y?ld?z Holding
- VFI GmbH
- AAK
- Zeelandia
- Puratos
- Princes Group
- HAS Group
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: FLUID SHORTENING MARKET, BY TYPE
CHAPTER 5: FLUID SHORTENING MARKET, BY APPLICATION
CHAPTER 6: FLUID SHORTENING MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- Archer Daniels Midland Company
- Olenex
- Walter Rau
- Y?ld?z Holding
- VFI GmbH
- AAK
- Zeelandia
- Puratos
- Princes Group
- HAS Group
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | July 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 4.2 billion |
| Forecasted Market Value ( USD | $ 6.5 billion |
| Compound Annual Growth Rate | 4.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
