Supplements and Infant Milk Formula for Travel Retail Market Report 2026

The supplements and infant milk formula for travel retail market size has grown rapidly in recent years. It will grow from $3.1 billion in 2025 to $3.49 billion in 2026 at a compound annual growth rate (CAGR) of 12.3%. The growth in the historic period can be attributed to growth in international air travel, expansion of duty-free retail networks, rising demand for infant nutrition products, increasing consumer trust in branded supplements, stable travel retail footfall.

The supplements and infant milk formula for travel retail market size is expected to see rapid growth in the next few years. It will grow to $5.3 billion in 2030 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to recovery of global travel activity, rising premiumization of travel retail nutrition, increasing focus on infant health and safety, growth of cross-border e-commerce, expanding regulatory oversight of infant formula. Major trends in the forecast period include rising demand for travel-friendly nutrition products, expansion of premium infant formula offerings, growing focus on convenience packaging, increased availability in duty-free channels, enhanced product traceability and authentication.

An increasing infant population is expected to propel the growth of supplements and infant milk formulas in the travel retail market going forward. Infant population typically refers to the demographic group of children under one year old within a given population or region. The rise in birth rates and improved healthcare have led to higher infant survival rates. Supplements and infant milk formula provide the infant population with essential nutrients crucial for growth and development. For instance, in November 2024, according to the reports published by the Office for Health Improvement & Disparities, a UK-based government organisation, in 2023-2024, 83% of infants received their new birth visit within 14 days of birth, an increase of 3.1 percentage points from 2022-2023. Therefore, the increasing infant population is driving the growth of supplements and infant milk formulas in the travel retail market.

Major companies operating in the supplements and infant milk formula for the travel retail market are concentrating on developing advanced innovations, such as fully plant-based, non-dairy infant formulas, to gain a competitive edge. These products substitute dairy ingredients with whole-food plant-based components and are designed to meet infant nutritional requirements while appealing to parents seeking allergen-free or vegan-friendly alternatives. For instance, in April 2025, Else Nutrition, an Israel-based food nutrition company, introduced its first commercially available plant-based infant follow-on formula for infants aged 6-12 months and a stage 3 toddler drink for children aged 12-36 months in Australia. The formulation is based on almond, buckwheat, and tapioca, excludes dairy and soy, and targets clean-label and allergen-sensitive consumer segments.

In July 2023, Bobbie, a US-based producer of organic infant milk formula and pediatric nutrition products, acquired Nature’s One for an undisclosed amount. Through this acquisition, Bobbie sought to achieve full control over its manufacturing operations by integrating Nature’s One’s existing formula production facility, enabling end-to-end oversight from raw material sourcing to final packaging and strengthening supply chain resilience while expanding capacity to serve a larger portion of the infant formula market. Nature’s One is a US-based pediatric nutrition company that produces infant and toddler milk formulas, including organic products marketed under its Baby’s Only brand, and operates a state-of-the-art manufacturing facility with more than two decades of industry experience.

Major companies operating in the supplements and infant milk formula for travel retail market are Nestlé S.A., Wyeth Nutrition, Bayer AG, Abbott Laboratories, Danone S.A., Reckitt Benckiser Group plc, Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., Nature's Bounty Co., GNC Holdings Inc., Blackmores Limited, Swisse Wellness Group Pty Ltd, Vitabiotics Ltd., Hero Nutritionals LLC, Weider Global Nutrition, Elevit, Similac, Nutricia, Pediasure.

Europe was the largest region in the supplements and infant milk formula for travel retail market in 2025. The regions covered in the supplements and infant milk formula for travel retail market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the supplements and infant milk formula for travel retail market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The supplements and infant milk formula for the travel retail market consist of sales of dietary supplements, herbal supplements, probiotics, hydration tablets, and energy and immune boosters. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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