Sexual Wellness Market Report 2025

This Sexual Wellness market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The sexual wellness market size has grown strongly in recent years. It will grow from $47.27 billion in 2024 to $51.56 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to changing societal attitudes towards sex and sexual health, growing emphasis on overall health and well-being, improved sexual education, and acceptance of sexual wellness products and practices.

The sexual wellness market size is expected to see strong growth in the next few years. It will grow to $72.32 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth in the forecast period can be attributed to the rising prevalence of STDs, greater acceptance and open discussions about sexuality, expanding product variety, increased online shopping and discreet purchasing options, and improved marketing strategies. Major trends in the forecast period include the integration of IoT technology, smart sex toys, the use of VR technology to create immersive sexual experiences, and AI-powered sex toys.

The sexual wellness market is experiencing growth due to the rising prevalence of sexually transmitted diseases (STDs). These diseases, transmitted through sexual contact and caused by bacteria, viruses, or parasites, are on the rise primarily due to high-risk behaviors and insufficient awareness about prevention methods. This trend underscores the importance of sexual wellness, which encourages proactive approaches to sexual health. By empowering individuals to make informed decisions and adopt safer behaviors, sexual wellness initiatives aim to minimize the risk of STDs while promoting overall well-being.

Major companies in the sexual wellness sector are focusing on developing innovative products to meet consumer demand. For example, desire-boost gummies have emerged as popular dietary supplements designed to enhance libido and sexual desire. These gummies contain a blend of ingredients such as vitamins, minerals, herbal extracts, and amino acids known for their support of sexual health and vitality. Companies such as Setu Nutrition Private Limited have launched products such as Desire Boost gummies, formulated with clinically-backed, plant-derived ingredients such as Ashwagandha, Gokshura, Korean Ginseng, Shatavari, L-Arginine, and L-Citrulline. These gummies are caffeine-free, GMO-free, and designed for daily use without side effects, catering to the growing demand for natural solutions promoting sexual health.

In May 2023, Sirona Hygiene, known for its sanitary and menstrual hygiene products, acquired Bleu, an India-based company specializing in sexual wellness products, including vegan condoms made from natural latex. This acquisition allows Sirona to expand its product portfolio into the sexual wellness category, leveraging Bleu's innovative offerings to complement its existing feminine care products.

Major companies operating in the sexual wellness market are Reckitt Benckiser Group plc, Okamoto Industries Inc., LELO, Mankind Pharma, Doc Johnson Enterprises, Karex Berhad, Tenga Co. Ltd., California Exotic Novelties LLC, Veru Inc., Blush Novelties Inc., OhMiBod LLC, LifeStyles Healthcare Pte. Ltd., AdvaCare Pharma, BioFilm Inc., Pjur Group Luxembourg S.A., Wicked Sensual Care, HLL Lifecare Limited (HLL), Church & Dwight, Bijoux Indiscrets SL, CC Wellness, Hot Octopuss, Satisfyer (EIS GmbH), Womanizer Group Management GmbH, Humanwell Group.

North America was the largest region in the sexual wellness market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sexual wellness market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sexual wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Sexual wellness pertains to the overall condition of physical, emotional, mental, and social well-being concerning sexuality. It encompasses various elements such as sexual health, satisfaction, and relationships, focusing on both the prevention of illness and the promotion of positive, respectful, and fulfilling experiences in sexual interactions and relationships.

The primary categories of products in sexual wellness include antifungal agents, sex toys or vibrators, condoms and female contraceptives, personal lubricants, erotic lingerie, pregnancy testing products, and others. Antifungal agents are medications or substances utilized to treat fungal infections in humans, animals, or plants. These products are packaged in blister packs, bottles and dispensers, clamshell packaging, tubes, cardboard boxes, jars, sachets, and pump bottles tailored for both men and women. They are available through various channels such as modern trade, convenience stores, department stores, specialty stores, mono-brand outlets, online retailers, and drug stores.

The sexual wellness market research report is one of a series of new reports that provides sexual wellness market statistics, including sexual wellness industry global market size, regional shares, competitors with a sexual wellness market share, detailed sexual wellness market segments, market trends and opportunities, and any further data you may need to thrive in the sexual wellness industry. This sexual wellness market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The sexual wellness market includes revenues earned by entities by providing services such as sexual health education, contraceptive counseling, sex therapy, and relationship counseling. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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