Ready-to-Drink (RTD) Coffee Beverage Market Report 2024

The ready-to-drink (RTD) coffee beverage market size has grown strongly in recent years. It will grow from $32.35 billion in 2023 to $34.35 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth during the historic period can be attributed to increasing consumer demand for convenience, rising health consciousness, growth in disposable income, heightened awareness of cold brew, and expansion of coffee shop establishments.

The ready-to-drink (RTD) coffee beverage market size is expected to see strong growth in the next few years. It will grow to $44.2 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to urbanization trends, the global rise of coffee culture, product premiumization, a growing emphasis on organic and natural ingredients, and increasing on-the-go consumption habits. Major trends expected in this period include advancements in technology, innovations in product offerings, customization and personalization of coffee products, developments in packaging solutions, and an increasing demand for sustainably sourced coffee.

The increasing health consciousness among consumers is poised to propel the growth of the ready-to-drink (RTD) coffee beverage market. Health consciousness involves an awareness and proactive approach to maintaining and enhancing overall well-being through informed lifestyle choices. This trend is driven by changes in dietary preferences, the impact of health advocacy campaigns, and heightened concerns about environmental sustainability. RTD coffee offers a convenient, portion-controlled, and often healthier alternative to traditional coffee options, making it particularly appealing to health-conscious individuals. For instance, the International Food Information Council reported a significant increase in the percentage of Americans following specific diets or eating patterns from 2020 to 2022, reflecting a growing trend towards health-focused lifestyles. Therefore, rising health consciousness among consumers is a key factor driving the expansion of the RTD coffee beverage market.

Leading companies in the RTD coffee beverage market are focusing on innovation, such as introducing plant-based coffee options, to cater to health-related concerns. Plant-based coffee products utilize non-dairy, plant-derived milk alternatives such as almond, oat, soy, or coconut milk instead of conventional dairy milk. For example, Chamberlain Coffee launched a range of ready-to-drink plant-based cold brew lattes in April 2023. These products, including flavors such as Mocha Latte, Cinnamon Bun Latte, Vanilla Latte, and traditional Cold Brew Latte, offer Chamberlain Coffee's high-quality taste in a convenient, portable format suitable for on-the-go consumption. They provide a satisfying and sustainable dairy-free coffee choice for consumers seeking a quick caffeine boost.

In March 2023, Grind, a UK-based boutique cafe group, acquired Bottleshot Brew Ltd. for $17.1 million to strengthen its presence in the UK's nascent RTD coffee market. This strategic acquisition leverages Bottleshot Brew's existing product portfolio, supply chain capabilities, and customer relationships in canned coffee, coffee pods, and bean/ground coffee to expand Grind's market reach into grocery and supermarket channels. Bottleshot Brew Ltd. specializes in producing ready-to-drink cold brew coffee and is based in the UK.

Major companies operating in the ready-to-drink (RTD) coffee beverage market are PepsiCo Inc., The Coca-Cola Company, Starbucks Corporation, Danone S.A., McDonald's Corporation, Asahi Group Holdings Ltd., Uni-President Enterprises Corporation, Keurig Dr Pepper Inc., Ajinomoto General Foods Inc., Suntory Beverage & Food Limited, Monster Beverage Corporation, Nongfu Spring Co. Ltd., Green Mountain Coffee Roasters Inc., Lotte Chilsung Beverage Co. Ltd., Chobani LLC, Illycaffè S.p.A., Blue Bottle Coffee Inc., Caribou Coffee Company Inc., Califia Farms LLC, Coffee Day Enterprises, La Colombe Coffee Roasters, Caffe Bene Co. Ltd., UCC Ueshima Coffee Co. Ltd., High Brew Coffee Inc., Dunkin' Brands Group Inc.

North America was the largest region in the ready-to-drink (RTD) coffee beverage market in 2023. The regions covered in the ready-to-drink (RTD) coffee beverage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the ready-to-drink (RTD) coffee beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A ready-to-drink (RTD) coffee beverage is a packaged coffee product that is prepared and ready for consumption without any additional brewing steps required by the consumer. These beverages are typically sold in bottles or cans and come in a variety of flavors and formulations.

The main types of ready-to-drink (RTD) coffee beverages include cold brew and others. Cold-brew RTD coffee beverages are brewed with cold water over an extended period, resulting in a smoother, less acidic taste compared to traditionally brewed coffee. These beverages come in dairy-based and plant-based cream options and are available in various packaging formats such as bottles, cans, and tetra packs. They are distributed through supermarkets, convenience stores, online sales channels, and other retail outlets.

The ready-to-drink (RTD) coffee beverages market research report is one of a series of new reports that provides ready-to-drink (RTD) coffee beverages market statistics, including ready-to-drink (RTD) coffee beverages industry global market size, regional shares, competitors with a ready-to-drink (RTD) coffee beverages market share, detailed ready-to-drink (RTD) coffee beverages market segments, market trends and opportunities, and any further data you may need to thrive in the ready-to-drink (RTD) coffee beverages industry. This ready-to-drink (RTD) coffee beverage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The ready-to-drink (RTD) coffee beverage market consists of sales cold brew coffee, coffee protein shakes, and coffee energy drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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