Meal Replacement Shakes Market Report 2026

The meal replacement shakes market size has grown strongly in recent years. It will grow from $6.09 billion in 2025 to $6.62 billion in 2026 at a compound annual growth rate (CAGR) of 8.6%. The growth in the historic period can be attributed to growing weight management awareness, expansion of fitness and wellness culture, increasing urban lifestyle convenience needs, rising demand for functional nutrition products, availability of fortified food technologies.

The meal replacement shakes market size is expected to see strong growth in the next few years. It will grow to $8.9 billion in 2030 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to increasing adoption of personalized nutrition plans, rising demand for low-sugar formulations, expansion of online nutrition retail channels, growing focus on sustainable packaging, increasing innovation in functional ingredient blends. Major trends in the forecast period include increasing demand for plant-based meal replacements, rising preference for high-protein nutrition shakes, growing adoption of ready-to-drink formats, expansion of personalized nutrition solutions, enhanced focus on clean and organic ingredients.

The increasing demand for plant-based food is expected to propel the growth of the meal replacement shakes market going forward. Plant-based foods are derived from plants, including fruits, vegetables, grains, nuts, seeds, and legumes. The growing demand for plant-based food is driven by factors such as health benefits, environmental sustainability, biodiversity preservation, and ethical and animal welfare concerns. Meal replacement shakes support the adoption of plant-based diets by offering a convenient, nutritious, and satisfying alternative to meat-based meals, aligning with both individual health goals and broader environmental objectives. For instance, in 2024, according to the Plant Based Foods Association, a US-based nonprofit trade association, 59% of U.S. households purchased plant-based foods in 2024, with a 79% repeat-purchase rate, indicating sustained and widespread consumer engagement. Therefore, the increasing demand for plant-based food is driving the growth of the meal replacement shakes market.

Major companies operating in the meal replacement shakes market are developing innovative products, such as plant-based shakes, to meet the rising demand for sustainable, health-conscious, and ethically produced nutrition options. Plant-based shakes are beverages made primarily from plant-derived ingredients that deliver nutrient-dense, low-sugar, high-fiber, and dairy-free nutrition. For instance, in February 2024, HLTH Code, a US-based meal replacement company, launched a plant-based meal replacement shake formulated for vegans and vegetarians. The product provides a nutritionally complete meal with 400 calories per serving and is designed to support metabolic health, weight management, and muscle growth.

In April 2023, Nestlé S.A., a Swiss food processing giant, acquired Yfood for $469 million. This acquisition allows Nestlé to expand its product portfolio into healthier alternatives, capitalize on the growing meal replacement market, and invest in a promising European startup while preserving Yfood's entrepreneurial spirit and independent operations. Yfood, based in Germany, specializes in manufacturing meal replacement products.

Major companies operating in the meal replacement shakes market are Abbott Laboratories, The Kellogg Company, Glanbia PLC, Herbalife Nutrition, The Simply Good Foods Company, Ripple Foods, Idealshape LLC, Soylent Inc., Medisys Biotech Pvt Ltd, Saturo Food GmbH, HLTH Code, Nestlé Health Science, Danone Nutricia, Huel Ltd, Orgain Inc., Amway (Nutrilite), GNC Holdings LLC, Myprotein (THG Nutrition), Jimmy Joy, SlimFast, Kate Farms, Ka’Chava.

North America was the largest region in the meal replacement shakes market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the meal replacement shakes market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the meal replacement shakes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The meal replacement shakes market consists of sales of low-carb shakes, high-fiber shakes, and balanced nutrient shakes. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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