Low Fat Sausage Market Report 2024

The low-fat sausage market size has grown strongly in recent years. It will grow from $3.05 billion in 2023 to $3.23 billion in 2024 at a compound annual growth rate (CAGR) of 6%. During the historic period, growth was driven by increasing consumer awareness of health, rising concerns about diet-related diseases, a growing demand for healthier food choices, shifts in dietary habits, and the expanding fitness and wellness trend.

The low-fat sausage market size is expected to see strong growth in the next few years. It will grow to $4.1 billion in 2028 at a compound annual growth rate (CAGR) of 6.1%. In the forecast period, growth is expected to be fueled by the adoption of sustainable packaging solutions, rising disposable incomes, consumer preference for lower-calorie products, increasing demand for convenience foods, and the expanding clean eating trend. Key trends anticipated in this period include the emergence of plant-based low-fat sausage alternatives, personalized nutrition approaches, integration of smart packaging technologies, rising consumer interest in ethnic and exotic flavors, and the introduction of flavored and processed meat products.

The rise of the clean eating trend is poised to propel the low-fat sausage market in the coming years. Clean eating involves choosing whole, minimally processed foods devoid of additives and artificial ingredients. This dietary approach is driven by increased health consciousness, a demand for transparent food sourcing, and a preference for natural and organic products. Low-fat sausages cater to this trend by providing healthier, minimally processed alternatives, including plant-based options, that meet consumer preferences for nutritious and natural foods. For example, according to statistics from the Organic Trade Association (OTA) in May 2023, organic food sales in the US surpassed $61.7 billion in 2022, marking a 4.3% increase from the previous year and exceeding the $60 billion mark for the first time. Consequently, the growth of the clean eating trend is stimulating demand in the low-fat sausage market.

Key players in the low-fat sausage market are intensifying efforts to develop sausages with reduced saturated fat content, responding to rising consumer demand for healthier and more nutritious food choices. Low-saturated-fat sausages offer a healthier option compared to traditional varieties, significantly lowering levels of saturated fat to appeal to health-conscious consumers aiming to minimize their intake of unhealthy fats. For instance, in June 2024, Beyond Meat introduced the fourth generation of Beyond Sausage, featuring enhanced flavor and a meatier texture. This iteration, made with avocado oil, contains just 2g of saturated fat per link, representing a 66% reduction compared to previous versions and a 75% reduction compared to traditional pork sausage.

In January 2021, PepsiCo Inc., a US-based food and beverage company, unveiled a collaboration with Beyond Meat, Inc. Through this partnership, PepsiCo and Beyond Meat are establishing a joint venture known as The PLANeT Partnership. This venture aims to innovate, produce, and market plant-based protein snacks and beverages, leveraging Beyond Meat's technology alongside PepsiCo's robust marketing and commercial capabilities. Beyond Meat Inc., headquartered in the US, specializes in food processing, particularly renowned for its plant-based sausages, including low-fat variants.

Major companies operating in the low fat sausage market are Cargill Incorporated, Nestlé S.A., Tyson Foods Inc., WH Group Limited, Smithfield Foods Inc., Perdue Farms, Roquette Frères, AGRANA Group, ELPOZO ALIMENTACIÓN S.A., Atria Plc, Butterball LLC, Boar's Head, Johnsonville LLC, AVEBE, Beyond Meat, Kayem Foods Inc., Beneo GmbH, Premio Foods, Heck Food Ltd., Bob Evans Farms, The Emsland Group, Applegate Farms LLC, Aidells Sausage Company.

North America was the largest region in the low fat sausage market in 2023. The regions covered in the low fat sausage market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the low fat sausage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A low-fat sausage contains less fat than traditional varieties, typically achieved by using leaner meats and minimal added fats. These sausages offer a healthier option in cooking, meeting preferences for reduced fat intake while preserving taste.

Low-fat sausages come in several types including pork, beef, chicken, plant-based, and others. Pork sausages consist of ground pork mixed with spices, salt, and seasonings, encased in a skin. They are available in both organic and conventional forms for diverse uses across the food industry, including hotels, restaurants, cafes (HoReCa), and households. Distribution channels include hypermarkets, supermarkets, specialty stores, convenience stores, online platforms, and more.

The low-fat sausage market research report is one of a series of new reports that provides low-fat sausage market statistics, including low-fat sausage industry global market size, regional shares, competitors with a low-fat sausage market share, detailed low-fat sausage market segments, market trends and opportunities, and any further data you may need to thrive in the low-fat sausage industry. This low-fat sausage market research report delivers a complete perspective on everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The low-fat sausage market consists of sales of turkey, lamb, venison, seafood, and game meats. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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