Digestive Bitters Market Report 2024

The digestive bitters market size has grown strongly in recent years. It will grow from $1.5 billion in 2023 to $1.62 billion in 2024 at a compound annual growth rate (CAGR) of 7.5%. During the historic period, growth in the use of digestive bitters can be attributed to the evolution and popularization of these remedies, historical practices such as infusing medicinal herbs in wine, increasing prevalence of self-medication trends, growing reliance on self-diagnosis practices, and rising consumption of fast food leading to greater interest in digestive aids.

The digestive bitters market size is expected to see strong growth in the next few years. It will grow to $2.18 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The forecasted growth can be attributed to several factors including the development of commercial aromatic bitters, which have experienced a resurgence in popularity as health aids. Additionally, the growing availability of e-commerce channels has expanded access to these products. There is also increasing consumer preference for natural and organic products, which has further bolstered demand. Moreover, the expanding geriatric population has contributed to increased interest in digestive health products. Major trends expected in the forecast period include innovations in herbal extracts and botanicals used in traditional medicine, which are influencing new business development and investment in the sector. There is also a trend towards creating novel products and leveraging technology to enhance the effectiveness and appeal of digestive bitters.

The digestive bitters market is set to grow driven by increasing demand for natural and organic products. Natural products use ingredients sourced from nature, while organic products adhere to stringent standards in organic agriculture, reflecting consumer preferences for sustainable and eco-friendly choices. This trend is fueled by heightened awareness of health and environmental issues. Digestive bitters play a vital role in this market by offering plant-based solutions that support digestive health, enhancing the appeal and effectiveness of natural and organic offerings. For example, the UK government reported an increase in organically grown cereal crops and vegetables in 2022, underscoring the rising demand for natural and organic products that drives the digestive bitters market.

Leading companies in the digestive bitters market are innovating with products such as cocoa bitters to meet the needs of health-conscious consumers seeking flavorful and functional options. Cocoa bitters, introduced by Spain-based Angostura in September 2021, infuse the rich flavors of cocoa and chocolate into cocktails and beverages. Crafted with Trinitario cocoa and a blend of herbs, spices, and botanicals, these bitters offer a luxurious, indulgent taste profile ideal for enhancing both sweet and savory culinary creations. Designed to complement aged spirits such as whiskey, rum, cognac, and tequila, cocoa bitters add depth and complexity to cocktails, appealing to those who enjoy sophisticated flavor experiences.

In October 2021, Evonik, a specialty chemicals company based in Germany, acquired Botanica to strengthen its position in sustainable botanical extracts and active ingredients. This strategic move underscores Evonik's commitment to providing high-quality solutions for the personal care market and solidifies its reputation as a preferred partner in the industry. Botanica, a US-based company specializing in digestive bitters, aligns with Evonik's focus on sustainability and innovation in botanical-based products.

Major companies operating in the digestive bitters market are Jagermeister, Aperol, Steadfast Herbs, Gruppo Montenegro, Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, Zwack Unicum Plc, St. Francis Herb Farm, OWL Venice, Natural Hope Herbals, King Floyd, Josh Gitalis, Areté Herbs, Avena Botanicals, Granary Herbs Ltd., Botanica.

Europe was the largest region in the digestive bitters market in 2023. The regions covered in the digestive bitters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digestive bitters market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digestive bitters are herbal preparations or tinctures derived from bitter-tasting plants and herbs, traditionally utilized to stimulate and enhance digestive function. These formulations typically feature extracts or infusions of bitter herbs, roots, and spices, which are believed to promote the secretion of digestive juices and enzymes in the stomach and pancreas.

The primary types of digestive bitters include aromatic bitters, nutritive bitters, and true bitters. Aromatic bitters combine a blend of aromatic herbs, spices, and botanicals to create a complex and bittersweet flavor profile. These products are packaged in various forms such as plastic bottles, tetra packs, cans, and glass bottles, and are distributed through supermarkets, convenience stores, over-the-counter outlets, and online platforms. They find diverse applications including use in restaurants and retail settings.

The digestive bitters market research report is one of a series of new reports that provides digestive bitters market statistics, including the digestive bitters industry global market size, regional shares, competitors with a digestive better market share, detailed chain triglycerides market segments, market trends, and opportunities, and any further data you may need to thrive in the digestive bitters industry. This digestive bitters market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digestive bitters market consists of the sales of aromatic bitters, orange bitters, and cocoa bitters. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.