Digestive Bitters Market Report 2026

The digestive bitters market size has grown strongly in recent years. It will grow from $1.73 billion in 2025 to $1.86 billion in 2026 at a compound annual growth rate (CAGR) of 7.5%. The growth in the historic period can be attributed to rising consumer interest in traditional remedies, expansion of herbal supplement markets, increased use in foodservice applications, growing awareness of digestive health, availability of diverse botanical ingredients.

The digestive bitters market size is expected to see strong growth in the next few years. It will grow to $2.42 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing demand for plant-based digestive solutions, rising functional beverage consumption, expansion of wellness-focused retail channels, growing regulatory clarity for herbal products, increasing product innovation in formulations. Major trends in the forecast period include growing demand for natural digestive aids, rising popularity of herbal and botanical formulations, expansion of premium and craft bitters, increased focus on functional beverage applications, enhanced packaging and shelf-life innovations.

The rising demand for natural and organic products is expected to propel the growth of the digestive bitters market going forward. Natural products are made using ingredients derived from natural sources, while organic products are produced through organic agricultural practices and comply with strict certification standards. The growing demand for natural and organic products is driven by rising consumer awareness of health and wellness, increasing concern for environmental sustainability, and a shift toward clean-label, eco-friendly products. Digestive bitters complement this trend by offering plant-based, traditionally formulated solutions that support digestive health while enhancing the holistic appeal of natural and organic product offerings. For instance, in May 2024, according to the Organic Trade Association (OTA), a US-based trade association for the organic industry, U.S. sales of certified organic products reached $69.7 billion in 2023, with organic food sales accounting for $63.8 billion, highlighting strong consumer preference for natural and chemical-free products. Therefore, the rising demand for natural and organic products is driving the growth of the digestive bitters market.

Major players in the digestive bitters market are innovating by developing non-alcoholic gut health solutions to cater to the growing consumer demand for healthier alternatives. These non-alcoholic gut health products are designed to enhance digestive well-being without alcohol, often containing probiotics, prebiotics, or fiber. Such solutions help maintain a balanced gut microbiome, supporting digestion, immunity, and overall health. They aim to promote digestive wellness without the adverse effects associated with alcohol consumption. For example, in August 2024, Jhin's Bitters, a U.S.-based food and beverage manufacturer, launched a non-alcoholic gut health product. This formulation combines premium bittering roots with prebiotics, probiotics, collagen, and antioxidants. The product is alcohol-free, gluten-free, and sugar-free, offering a healthy alternative to traditional bitters while supporting digestion and enhancing skin health.

In December 2023, Lallemand, a food and beverage manufacturing company based in Canada, acquired Evolva AG for an undisclosed sum. This acquisition aims to strengthen Lallemand's product portfolio by incorporating Evolva's cutting-edge yeast-derived ingredients and precision fermentation technologies. Evolva AG, located in Switzerland, is a biotechnology company that focuses on developing and producing nature-based ingredients for the flavors and fragrances, health ingredients, and health protection industries.

Major companies operating in the digestive bitters market are Steadfast Herbs, Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, St. Francis Herb Farm, Natural Hope Herbals, King Floyd, Areté Herbs, Avena Botanicals, Granary Herbs Ltd., Botanica, OWL Venice, Gaia Herbs, Herb Pharm, NatureWorks (Swedish Bitters), Flora (Flora Swedish Bitters), A. Vogel.

Europe was the largest region in the digestive bitters market in 2025. The regions covered in the digestive bitters market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the digestive bitters market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The digestive bitters market consists of the sales of aromatic bitters, orange bitters, and cocoa bitters. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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