Digestive Bitters Market Report 2025

This Digestive Bitters market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The digestive bitters market size has grown strongly in recent years. It will grow from $1.62 billion in 2024 to $1.75 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth in the historic period can be attributed to evolution of digestive bitters, infusing medicinal herbs in jars of wine, increases prevalence of self-medication, rise in usage of self-diagnosis, and increasing consumption of fast food.

The digestive bitters market size is expected to see strong growth in the next few years. It will grow to $2.35 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth in the forecast period can be attributed to development of commercial aromatic bitters, experienced a resurgence in popularity as a health aid, growing e-commerce channel, growing popularity of natural and organic products, and rising expansion of the geriatric population. Major trends in the forecast period include innovative herbal extracts and botanicals used in traditional medicine, influencing new business development and investment, and creation of novel products and technology.

The digestive bitters market is set to grow driven by increasing demand for natural and organic products. Natural products use ingredients sourced from nature, while organic products adhere to stringent standards in organic agriculture, reflecting consumer preferences for sustainable and eco-friendly choices. This trend is fueled by heightened awareness of health and environmental issues. Digestive bitters play a vital role in this market by offering plant-based solutions that support digestive health, enhancing the appeal and effectiveness of natural and organic offerings. For example, the UK government reported an increase in organically grown cereal crops and vegetables in 2022, underscoring the rising demand for natural and organic products that drives the digestive bitters market.

Major players in the digestive bitters market are innovating by developing non-alcoholic gut health solutions to cater to the growing consumer demand for healthier alternatives. These non-alcoholic gut health products are designed to enhance digestive well-being without alcohol, often containing probiotics, prebiotics, or fiber. Such solutions help maintain a balanced gut microbiome, supporting digestion, immunity, and overall health. They aim to promote digestive wellness without the adverse effects associated with alcohol consumption. For example, in August 2024, Jhin's Bitters, a U.S.-based food and beverage manufacturer, launched a non-alcoholic gut health product. This formulation combines premium bittering roots with prebiotics, probiotics, collagen, and antioxidants. The product is alcohol-free, gluten-free, and sugar-free, offering a healthy alternative to traditional bitters while supporting digestion and enhancing skin health.

In December 2023, Lallemand, a food and beverage manufacturing company based in Canada, acquired Evolva AG for an undisclosed sum. This acquisition aims to strengthen Lallemand's product portfolio by incorporating Evolva's cutting-edge yeast-derived ingredients and precision fermentation technologies. Evolva AG, located in Switzerland, is a biotechnology company that focuses on developing and producing nature-based ingredients for the flavors and fragrances, health ingredients, and health protection industries.

Major companies operating in the digestive bitters market are Jagermeister, Aperol, Steadfast Herbs, Gruppo Montenegro, Quicksilver Scientific Inc., SALUS-Haus, Mountain Rose Herbs, Napiers the Herbalists, Harmonic Arts, Urban Moonshine, Zwack Unicum Plc, St. Francis Herb Farm, OWL Venice, Natural Hope Herbals, King Floyd, Josh Gitalis, Areté Herbs, Avena Botanicals, Granary Herbs Ltd., Botanica.

Europe was the largest region in the digestive bitters market in 2024. The regions covered in the digestive bitters market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digestive bitters market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digestive bitters are herbal preparations or tinctures derived from bitter-tasting plants and herbs, traditionally utilized to stimulate and enhance digestive function. These formulations typically feature extracts or infusions of bitter herbs, roots, and spices, which are believed to promote the secretion of digestive juices and enzymes in the stomach and pancreas.

The primary types of digestive bitters include aromatic bitters, nutritive bitters, and true bitters. Aromatic bitters combine a blend of aromatic herbs, spices, and botanicals to create a complex and bittersweet flavor profile. These products are packaged in various forms such as plastic bottles, tetra packs, cans, and glass bottles, and are distributed through supermarkets, convenience stores, over-the-counter outlets, and online platforms. They find diverse applications including use in restaurants and retail settings.

The digestive bitters market research report is one of a series of new reports that provides digestive bitters market statistics, including the digestive bitters industry global market size, regional shares, competitors with a digestive better market share, detailed chain triglycerides market segments, market trends, and opportunities, and any further data you may need to thrive in the digestive bitters industry. This digestive bitters market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digestive bitters market consists of the sales of aromatic bitters, orange bitters, and cocoa bitters. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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