Business-to-Consumer (B2C) Payment Market Report 2026

The business-to-consumer (b2c) payment market size has grown rapidly in recent years. It will grow from $2.29 trillion in 2025 to $2.63 trillion in 2026 at a compound annual growth rate (CAGR) of 14.9%. The growth in the historic period can be attributed to growth of e-commerce transactions, rising consumer preference for cashless payments, expansion of card payment infrastructure, increased smartphone penetration, wider acceptance of digital wallets.

The business-to-consumer (b2c) payment market size is expected to see rapid growth in the next few years. It will grow to $4.4 trillion in 2030 at a compound annual growth rate (CAGR) of 13.7%. The growth in the forecast period can be attributed to increasing adoption of real-time payment systems, growing demand for secure digital payment solutions, expansion of cross-border e-commerce payments, rising investments in fintech platforms, increasing use of biometric payment authentication. Major trends in the forecast period include expansion of contactless and digital payment methods, rising adoption of omnichannel payment platforms, growing use of AI-based payment fraud detection, increasing integration of mobile and qr-based payments, enhanced focus on seamless checkout experiences.

The expansion of online banking services is expected to drive the growth of the business-to-consumer (B2C) payment market in the coming years. Online banking services allow customers to manage financial transactions, accounts, and related services remotely through internet-based platforms. Demand for online banking continues to rise due to the convenience it offers, cost efficiencies for banks, and the ability to support secure digital transactions. Within this environment, B2C payment solutions enable consumers to pay bills, make purchases, and transfer funds directly from their bank accounts to merchants and service providers in a safe and convenient manner. For example, in October 2023, according to Open Banking Limited (OBL), a UK-based trade organization for open banking, a record 9.7 million open banking payments were made in June 2023, representing an 88% increase compared with June 2022. Therefore, the continued expansion of online banking services is contributing to the growth of the B2C payment market.

Major companies operating in the B2C payment market are increasingly focused on developing innovative payment solutions, such as contactless payments and digital wallet technologies, to enhance convenience, security, and overall consumer experience. Contactless payment methods allow users to complete transactions by tapping a card or smart device near a payment terminal, while digital wallets enable consumers to store payment credentials on smartphones or applications for quick and secure payments. For instance, in October 2024, the Hongkong and Shanghai Banking Corporation (HSBC), a UK-based banking and financial services company, launched HSBC Digital Merchant Services, a comprehensive payment solution designed for e-commerce merchants. This platform integrates multiple payment methods under a single contract, allowing merchants to accept credit and debit cards, digital wallets, and alternative payment options seamlessly. The solution also offers real-time transaction monitoring, analytics, and fraud prevention tools to improve operational efficiency and security. By consolidating various payment options into one platform, HSBC aims to simplify payment processing and support the global growth of online businesses.

In March 2025, Fiserv, Inc., a US-based provider of payments and financial services technology, acquired Payfare Inc. for an undisclosed amount. Through this acquisition, Fiserv sought to expand its embedded banking and payment infrastructure capabilities, with a particular focus on enhancing card program management, digital banking services, and payout solutions for modern workforce models. Payfare Inc. is a Canada-based fintech company specializing in earned wage access, instant payouts, embedded payments, and digital banking solutions for gig workers and workforce-oriented clients worldwide.

Major companies operating in the business-to-consumer (b2c) payment market are Bank of America Corporation, American Express Company, Capital One Financial Corporation, Visa Inc., PayPal Holdings Inc., Mastercard Incorporated, Fiserv Inc., WeChat Pay, Stripe Inc., Adyen N.V., Worldpay Inc., Klarna Bank AB, Paysafe Group Limited, Affirm Holdings Inc., Revolut Ltd., Wise, Payoneer Inc., Afterpay Limited, Verifone Inc., Skrill Limited, Neteller, Samsung Pay, Alipay Hong Kong Limited, Zelle.

North America was the largest region in the business-to-consumer (B2C) payment market in 2025. The regions covered in the business-to-consumer (b2c) payment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the business-to-consumer (b2c) payment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The business-to-consumer (B2C) payment market consists of revenues earned by entities by providing services such as payment processing, peer-to-peer (P2P) payments, point-of-sale (POS) payments, subscriptions, and recurring payments. The market value includes the value of related goods sold by the service provider or included within the service offering. The business-to-consumer (B2C) payment market also includes sales payment hardware, software solutions, analytics, and reporting tools. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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