Ayurvedic Herbal Extract Market Report 2026

The ayurvedic herbal extract market size has grown strongly in recent years. It will grow from $52.05 billion in 2025 to $55.9 billion in 2026 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to long-standing use of ayurvedic medicine, growth of herbal supplement markets, increasing acceptance of plant-based therapies, expansion of herbal cultivation, early commercialization of standardized extracts.

The ayurvedic herbal extract market size is expected to see strong growth in the next few years. It will grow to $71.9 billion in 2030 at a compound annual growth rate (CAGR) of 6.5%. The growth in the forecast period can be attributed to rising demand for natural healthcare solutions, expansion of ayurvedic products in global markets, increased investment in herbal research, growing focus on preventive healthcare, innovation in extraction and formulation technologies. Major trends in the forecast period include rising adoption of traditional herbal remedies, growing demand for standardized ayurvedic extracts, expansion of herbal ingredients in nutraceuticals, increased focus on organic and traceable herbs, enhanced integration of ayurveda in modern healthcare.

The increasing preference for natural and plant-based products is expected to drive the growth of the ayurvedic herbal extract market in the coming years. Natural and plant-based products are derived from natural sources, particularly plants, and are minimally processed while avoiding synthetic additives or chemicals. The demand for these products is rising due to greater health awareness, environmental considerations, the clean-label movement, and dietary shifts toward vegetarian and vegan lifestyles. Natural and plant-based products support the core principles of ayurvedic herbal extracts, which emphasize the use of pure, natural ingredients to promote health and wellness, thereby increasing their appeal and effectiveness for consumers seeking holistic and traditional medicinal solutions. For example, in April 2024, the National Association of Convenience Stores, a US-based trade organization representing the convenience and fuel retailing sector, reported that 80% of consumers expressed concern about the environmental impact of their purchases, up from 68% in 2023 and 66% in 2022. As a result, the growing preference for natural and plant-based products is fueling the expansion of the ayurvedic herbal extract market.

Leading companies operating in the ayurvedic herbal extract market are increasingly developing ayurvedic wellness products to meet rising consumer demand for natural health solutions, expand their product offerings, and capitalize on growing interest in holistic and traditional medicine practices. Ayurvedic wellness products utilize natural ingredients and traditional medicinal knowledge to help balance the body, support overall health, and encourage healing. For instance, in July 2024, Zydus Wellness, an India-based consumer goods company, launched Complan Immuno-Gro, an immunity-boosting drink formulated using ayurvedic principles. The beverage was designed to support children’s memory, growth, and immune health and contains more than 20 ayurvedic ingredients, including brahmi, ashwagandha, and amla, which are widely recognized for their health benefits, particularly in strengthening immunity. The product was introduced in Tamil Nadu through a targeted marketing campaign featuring South Indian actress Sneha, aimed at increasing awareness among parents about natural health solutions for common seasonal immunity concerns in children.

In February 2025, Sami-Sabinsa Group Limited, a US-based natural health science company, acquired Nature’s Formulary LLC for an undisclosed amount. Through this acquisition, Sabinsa aims to strengthen its global leadership position in natural wellness and dietary supplements by incorporating Nature’s Formulary’s ayurvedic formulation expertise into its extensive botanical extract portfolio. Nature’s Formulary is a US-based ayurvedic products company specializing in vegan, gluten-free supplements made from natural, non-GMO ingredients, offering products that support stress management, joint health, immune function, liver health, and digestive wellness.

Major companies operating in the ayurvedic herbal extract market are Dabur India Limited, Aimil Pharmaceuticals Ltd., Emami Group, Charak Pharma Pvt. Ltd., Swanson Health Products Inc., Vasu Healthcare Pvt. Ltd., Nature's Way Products Inc., Natural Remedies Pvt. Ltd., Gaia Herbs Inc., Maharishi AyurVeda Products International Inc., Organic India Private Limited, Sriveda Sattva Private Limited, Shree Baidyanath Ayurved Bhawan Pvt. Ltd., Kairali Ayurvedic Group, Patanjali Ayurved Limited, Sandu Pharmaceuticals Ltd., Botanic Healthcare Private Limited, Himalaya Global Holdings Ltd., Ayush Herbs Inc., Zandu Pharmaceuticals Works Ltd., Ancient Greenfiels Private Limited, Vicco Laboratories, Natreon Inc., Kerala Ayurveda Limited, Herbal Hills Wellness.

Asia-Pacific was the largest region in the ayurvedic herbal extract market in 2025, and is expected to be the fastest-growing region in the forecast period. The regions covered in the ayurvedic herbal extract market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the ayurvedic herbal extract market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The ayurvedic herbal extract market consists of sales of single herbal extracts, echinacea extract, ginseng extract, aloe vera extract and double herbal extracts. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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