Android Set Top Box (STB) and Television Market Report 2024

The android set-top box (STB) and television market size has grown rapidly in recent years. It will grow from $76.75 billion in 2023 to $89.01 billion in 2024 at a compound annual growth rate (CAGR) of 16%. The growth observed in the historical period can be attributed to several factors, rising consumer interest in Android-powered STBs and TVs, the widespread adoption of Android STBs, rapid expansion within the Android STB and TV market, growing demand from audiences for hybrid content experiences, and increasing consumer awareness of digital content availability.

The android set-top box (STB) and television market size is expected to see rapid growth in the next few years. It will grow to $161.76 billion in 2028 at a compound annual growth rate (CAGR) of 16.1%. In the forecast period, growth is expected due to several factors, increasing popularity of cloud video streaming, rising demand for smart TV solutions, growing preference for over-the-top (OTT) services, integration with smart home devices, and increasing demand for ultra-high-definition devices. Key trends anticipated in this period include the development of integrated STB solutions, a growing trend of cord-cutting among consumers, deeper integration with smart home ecosystems, heightened consumer demand for hybrid content experiences, enhanced user experiences with Android STBs and TVs, and broader adoption of web and smart television technologies.

The android set-top box (STB) and television market is poised for growth driven by the increasing popularity of over-the-top (OTT) services. OTT services deliver audio, video, and other media content over the Internet, bypassing traditional broadcasting methods such as cable and satellite TV. Their appeal lies in convenience, affordability, and diverse content offerings, facilitated through android set-top boxes (STBs) integrated with televisions. For example, a report by the Office of Communications (Ofcom) in August 2022 noted that subscription video-on-demand (SVoD) services, including platforms such as Netflix and Disney+, were adopted in 67% of UK households by the second quarter of 2022, up from 60% in 2020 Q3. This trend underscores the role of OTT services in driving demand for android set-top boxes (STBs) and televisions.

Leading companies in this market are focused on integrating cutting-edge technologies such as 4K high-performance set-top boxes (STBs) to enhance picture quality and user experiences. These next-generation STBs support advanced features such as AI Super Resolution (AI-SR), as seen with ZTE Corporation's B866V6N launched in May 2024. This product enhances image processing capabilities, enabling users to enjoy Ultra High Definition (UHD) videos, smoother gaming experiences, and access to a variety of smart applications. The B866V6N features a Cortex-A55 quad-core architecture, offering up to 30,000 Dhrystone Million Instructions Per Second (DMIPS), 29% faster processing speed, and a 50% reduction in power consumption compared to earlier 4K STB models.

In August 2022 Telstra Group acquired a 51.4% stake in Fetch TV, underscoring its commitment to bolstering the Australian home entertainment landscape. Fetch TV, a provider of Android set-top boxes, aims to leverage this partnership to enhance its competitiveness in the global content and streaming market.

Major companies operating in the android set top box (STB) and television market are Huawei Technologies Co. Ltd., Hitachi Ltd., Sony Corporation, LG Electronics Inc., Cisco Systems Inc., Xiaomi Inc., Haier Smart Home Inc., Broadcom Inc., NVIDIA Corporation, Koninklijke Philips N.V., Bharti Airtel Limited, CommScope Holding Company Inc., Roku Inc., Vantiva SA, VIZIO Inc., Tata Sky Ltd., Hisense International, Humax Co. Ltd., Kaon Media Co. Ltd., Dish TV Limited, Advanced Digital Broadcast Inc., Shenzhen Coship Electronics Co. Ltd., Evolution Digital LLC, SDMC Technology Co. Ltd., Dynalink Communications Inc., Easytone Network Technology Co. Ltd., QPLOVE Technology Co. Ltd.

North America was the largest region in the android set-top box (STB) and television market in 2023. The regions covered in the android set top box (STB) and television market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the android set top box (STB) and television market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An Android set-top box (STB) and television are devices powered by the Android operating system, designed to provide smart TV functionalities to conventional televisions. These devices enable users to stream content from the internet, access apps, games, and various multimedia services, while also offering features such as voice control and personalized recommendations. Their purpose is to enrich the viewing experience by integrating internet capabilities and expanding entertainment options beyond traditional TV programming.

Android set-top boxes (STBs) and televisions are primarily categorized into Android set-top boxes (STBs) and Android televisions (TVs). An Android set-top box (STB) converts a regular television into a smart TV, allowing access to apps, streaming services, and internet browsing. These devices support various resolutions including high definition (HD), full high definition (FHD), and 4K and higher, available through both online and offline distribution channels. They find applications in residential and commercial settings.

The android set top box (STB) and television research report is one of a series of new reports that provides android set top box (STB) and television market statistics, including the android set top box (STB) and television industry's global market size, regional shares, competitors with an android set top box (STB) and television market share, detailed android set top box (STB) and television market segments, market trends and opportunities, and any further data you may need to thrive in the android set top box (STB) and television industry. This android set top box (STB) and television market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The android set top box (STB) and television market consists of sales of remote controls, high-definition multimedia interface cables, and external storage devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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