The U.S. wheat berries market is witnessing a significant expansion, driven by growing consumer interest in health benefits and the versatile applications of wheat berries in the food industry.The market is projected to reach $8.8 billion in 2024 and $12.54 billion by 2031, with a compound annual growth rate (CAGR) of 5.1%.
The market's growth is underpinned by the increasing use of hard wheat berries, which are highly favored in various food industry applications due to their high protein content. This type of wheat berry is predominantly utilized in the preparation of bread and other baked goods, making it a staple ingredient in many American households.
Wheat berries, in general, have become a key ingredient in the food industry, particularly in the production of bakery products. Their popularity is further amplified by the growing demand for convenient food options among the working-class population. As people seek to manage their time more efficiently, products like bread, pizza crusts, and pasta, which are easy to prepare, versatile, and shelf-stable, have seen a surge in demand. These items not only offer nutritional value but also cater to the evolving lifestyles of consumers who prioritize convenience without compromising on health benefits.
The market for wheat berries in the U.S. has shown a steady increase, with a notable rise in consumer demand. The preference for food products made from wheat or wheat flour remains strong, driven by the ubiquity of wheat in the American diet. Wheat-based products such as pasta, bread, pastries, baked goods, crackers, and breakfast cereals are integral to daily consumption patterns, and their demand remains relatively stable regardless of fluctuations in wheat prices or disposable income.
Several factors are contributing to the growth of the wheat berries market in the U.S. These include the increasing demand for bakery products, a growing population with rising disposable incomes, and changing lifestyles in the post-pandemic era. The health benefits associated with wheat berries are also playing a crucial role in driving market growth. Consumers are increasingly prioritizing their health, seeking foods that boost immunity and improve nutrition. Wheat-based products, particularly those made from enriched wheat flour, offer significant health benefits, including improved metabolism, cholesterol reduction, blood sugar regulation, and weight management. Baked goods manufacturers are capitalizing on this trend by enhancing the nutritional profile of their products, incorporating nutrient-rich ingredients like seeds, fruits, and nuts, and reducing sugar content.
Another factor favoring market growth is the rising demand for plant-based products. As awareness about the health benefits of plant-based diets increases, more consumers are turning to wheat berries as a nutritious alternative to animal-based products. Plant-based foods, including wheat berries, are rich in nutrients and fiber while being low in calories and fat. This shift in consumer preferences is driven by concerns about weight management and the prevention of chronic diseases. The growing popularity of vegan diets is also contributing to the demand for wheat berries, as consumers reduce their meat consumption due to ethical considerations and health concerns.
In addition to human consumption, wheat berries are increasingly being utilized in animal feed. They are one of the cereals with the highest protein content, making them a valuable energy source for animal nutrition. The high energy value and protein content of wheat berries make them particularly suitable for animal feed, especially in ruminants where they offer exceptional digestibility and nutritional absorption. However, it is important to manage their consumption carefully to avoid issues like ruminal acidosis. In pigs, wheat bran, a by-product of wheat berries, is used in feed and is often supplemented with enzymes to aid digestion and ensure adequate nutrient delivery.
Consumer preferences are also shifting towards organic products, driven by concerns about the potential health risks associated with chemical additives and pesticides. This has led to an increased demand for organic wheat berries, prompting manufacturers to adopt sustainable and organic farming practices. As a result, companies are expanding their product portfolios to include both conventional and organic wheat and wheat by-products. The focus on food safety and the perceived health benefits of organic products are expected to drive further growth in the organic wheat berries market.
Despite the positive growth outlook, the U.S. wheat berries market faces certain challenges. One of the major hurdles is the rising popularity of gluten-free diets. An increasing number of consumers are eliminating gluten from their diets, either due to health conditions like celiac disease or non-celiac gluten sensitivity or as part of a broader health trend. The gluten-free diet is also being popularized by celebrities, which is further driving its adoption. While gluten-free products offer significant health benefits, such as reducing chronic inflammation and lowering the risk of cardiovascular diseases, their growing popularity poses a challenge to the wheat berries market.
Another challenge is the erratic supply of wheat and wheat berries, influenced by unbalanced climate conditions and other external factors. In recent years, the food supply chain has experienced disruptions due to adverse weather conditions and geopolitical events, leading to a supply-demand imbalance. These disruptions have affected the availability of wheat berries, posing challenges for manufacturers and consumers alike.
Within the U.S. wheat berries market, hard wheat berries hold a dominant position. Their higher protein content makes them particularly suitable for bread-making and other baked goods. Hard wheat berries are also preferred for germination and wheatgrass juice extraction due to their chewy texture, which enhances the taste and texture of baked products.
The processed food and beverages industry is the largest consumer of wheat berries, accounting for a significant share of the market. Wheat berries are extensively used in this industry to produce a wide range of products, including bakery items, meat products, pasta, nutritional and snack bars, crackers, cookies, and confectionery products. The versatility, affordability, and health benefits of wheat and wheat flour make them a staple in the U.S. food industry. As lifestyles continue to evolve and the popularity of bread and bakery products remains strong, the demand for wheat berries in the processed food and beverages industry is expected to grow steadily.
In the competitive Analysis, key suppliers of wheat berries are focused on strengthening their presence in the North American market. They are expanding their production facilities and establishing milling and distribution networks to increase their consumer base. Companies are also diversifying their product offerings by including both organic and conventional food products. Efficient supply chain management is a key strategy employed by manufacturers to ensure timely delivery of products to the U.S. market.
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The market's growth is underpinned by the increasing use of hard wheat berries, which are highly favored in various food industry applications due to their high protein content. This type of wheat berry is predominantly utilized in the preparation of bread and other baked goods, making it a staple ingredient in many American households.
Wheat berries, in general, have become a key ingredient in the food industry, particularly in the production of bakery products. Their popularity is further amplified by the growing demand for convenient food options among the working-class population. As people seek to manage their time more efficiently, products like bread, pizza crusts, and pasta, which are easy to prepare, versatile, and shelf-stable, have seen a surge in demand. These items not only offer nutritional value but also cater to the evolving lifestyles of consumers who prioritize convenience without compromising on health benefits.
The market for wheat berries in the U.S. has shown a steady increase, with a notable rise in consumer demand. The preference for food products made from wheat or wheat flour remains strong, driven by the ubiquity of wheat in the American diet. Wheat-based products such as pasta, bread, pastries, baked goods, crackers, and breakfast cereals are integral to daily consumption patterns, and their demand remains relatively stable regardless of fluctuations in wheat prices or disposable income.
Several factors are contributing to the growth of the wheat berries market in the U.S. These include the increasing demand for bakery products, a growing population with rising disposable incomes, and changing lifestyles in the post-pandemic era. The health benefits associated with wheat berries are also playing a crucial role in driving market growth. Consumers are increasingly prioritizing their health, seeking foods that boost immunity and improve nutrition. Wheat-based products, particularly those made from enriched wheat flour, offer significant health benefits, including improved metabolism, cholesterol reduction, blood sugar regulation, and weight management. Baked goods manufacturers are capitalizing on this trend by enhancing the nutritional profile of their products, incorporating nutrient-rich ingredients like seeds, fruits, and nuts, and reducing sugar content.
Another factor favoring market growth is the rising demand for plant-based products. As awareness about the health benefits of plant-based diets increases, more consumers are turning to wheat berries as a nutritious alternative to animal-based products. Plant-based foods, including wheat berries, are rich in nutrients and fiber while being low in calories and fat. This shift in consumer preferences is driven by concerns about weight management and the prevention of chronic diseases. The growing popularity of vegan diets is also contributing to the demand for wheat berries, as consumers reduce their meat consumption due to ethical considerations and health concerns.
In addition to human consumption, wheat berries are increasingly being utilized in animal feed. They are one of the cereals with the highest protein content, making them a valuable energy source for animal nutrition. The high energy value and protein content of wheat berries make them particularly suitable for animal feed, especially in ruminants where they offer exceptional digestibility and nutritional absorption. However, it is important to manage their consumption carefully to avoid issues like ruminal acidosis. In pigs, wheat bran, a by-product of wheat berries, is used in feed and is often supplemented with enzymes to aid digestion and ensure adequate nutrient delivery.
Consumer preferences are also shifting towards organic products, driven by concerns about the potential health risks associated with chemical additives and pesticides. This has led to an increased demand for organic wheat berries, prompting manufacturers to adopt sustainable and organic farming practices. As a result, companies are expanding their product portfolios to include both conventional and organic wheat and wheat by-products. The focus on food safety and the perceived health benefits of organic products are expected to drive further growth in the organic wheat berries market.
Despite the positive growth outlook, the U.S. wheat berries market faces certain challenges. One of the major hurdles is the rising popularity of gluten-free diets. An increasing number of consumers are eliminating gluten from their diets, either due to health conditions like celiac disease or non-celiac gluten sensitivity or as part of a broader health trend. The gluten-free diet is also being popularized by celebrities, which is further driving its adoption. While gluten-free products offer significant health benefits, such as reducing chronic inflammation and lowering the risk of cardiovascular diseases, their growing popularity poses a challenge to the wheat berries market.
Another challenge is the erratic supply of wheat and wheat berries, influenced by unbalanced climate conditions and other external factors. In recent years, the food supply chain has experienced disruptions due to adverse weather conditions and geopolitical events, leading to a supply-demand imbalance. These disruptions have affected the availability of wheat berries, posing challenges for manufacturers and consumers alike.
Within the U.S. wheat berries market, hard wheat berries hold a dominant position. Their higher protein content makes them particularly suitable for bread-making and other baked goods. Hard wheat berries are also preferred for germination and wheatgrass juice extraction due to their chewy texture, which enhances the taste and texture of baked products.
The processed food and beverages industry is the largest consumer of wheat berries, accounting for a significant share of the market. Wheat berries are extensively used in this industry to produce a wide range of products, including bakery items, meat products, pasta, nutritional and snack bars, crackers, cookies, and confectionery products. The versatility, affordability, and health benefits of wheat and wheat flour make them a staple in the U.S. food industry. As lifestyles continue to evolve and the popularity of bread and bakery products remains strong, the demand for wheat berries in the processed food and beverages industry is expected to grow steadily.
In the competitive Analysis, key suppliers of wheat berries are focused on strengthening their presence in the North American market. They are expanding their production facilities and establishing milling and distribution networks to increase their consumer base. Companies are also diversifying their product offerings by including both organic and conventional food products. Efficient supply chain management is a key strategy employed by manufacturers to ensure timely delivery of products to the U.S. market.
Key companies profiled
- La Milanaise
- Sunnyland Mills
- Bob’s Red Mill Natural Foods
- FairhavenMill
- Farm Fresh Wheat
- Natural Way Mills
- Daybreak Mill
- Whole Grain Milling Co.
- Sun Rise Flour Mill
- Palouse Brand
- Grain Place Foods
- Shiloh Farms
- The Teff Company
- The Scoular Company
- Belle Valley Ancient Grains
U.S. Wheat Berries Industry Research by Category
U.S. Wheat Berries Market by Nature:
- Organic Wheat Berries
- Conventional Wheat Berries
U.S. Wheat Berries Market by Type:
- Soft Wheat Berries
- Hard Wheat Berries
U.S. Wheat Berries Market by Application:
- Processed Food & Beverage Industry
- Foodservice
- Retail/Household
U.S. Wheat Berries Market by Distribution Channel:
- Business to Business
- Business to Consumer
- Hypermarkets/Supermarkets
- Departmental Stores
- Specialty Stores
- Online Retail
- Other Retail Channels
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Table of Contents
1. Executive Summary
2. Market Overview
3. Price Analysis, 2019 - 2023
4. U.S. Wheat Berries Market Outlook, 2018 - 2031
5. West Wheat Berries Market Outlook, 2018 - 2031
6. Midwest Wheat Berries Market Outlook, 2018 - 2031
7. Southwest Wheat Berries Market Outlook, 2018 - 2031
8. Southeast Wheat Berries Market Outlook, 2018 - 2031
9. Northeast Wheat Berries Market Outlook, 2018 - 2031
10. Competitive Landscape
11. Appendix
Companies Mentioned
- La Milanaise
- Sunnyland Mills
- Bob’s Red Mill Natural Foods
- FairhavenMill
- Farm Fresh Wheat
- Natural Way Mills
- Daybreak Mill
- Whole Grain Milling Co.
- Sun Rise Flour Mill
- Palouse Brand
- Grain Place Foods
- Shiloh Farms
- The Teff Company
- The Scoular Company
- Belle Valley Ancient Grains
Methodology
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