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India Makhana Market Report by Pack Size, Packaging Type, Distribution Channel, and Region 2024-2032

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    Report

  • 115 Pages
  • August 2024
  • Region: India
  • IMARC Group
  • ID: 5995287
The India makhana market size reached INR 100.3 Billion in 2023. Looking forward, the publisher expects the market to reach INR 254.3 Billion by 2032, exhibiting a growth rate (CAGR) of 10.89% during 2023-2032. The rising awareness among individuals about the benefits of healthy snacking, the expansion of hotels, cafes, bakeries, and restaurants, and the increasing influence of food vlogging channels represent some of the key factors driving the market.

Makhana, also known as fox nut, is a nutritious snack derived from the seeds of the lotus plant. It is low in calories, fat, and sodium and is considered a good source of protein, carbohydrates, fiber, and various essential minerals like magnesium, potassium, and phosphorus. It offers a distinct flavor, a satisfying crunch and aids digestion, weight management and supports heart health.

It exhibits anti-inflammatory and antioxidant properties, which help reduce inflammation and the effects of oxidative stress. It is gluten-free and suitable for individuals with gluten intolerance or celiac disease. It is used as a topping for desserts, yogurt bowls, smoothies, and breakfast cereals. Besides this, as it is high in thiamine content and helps in aiding cognitive function, the demand for makhana is increasing across India.

India Makhana Market Trends:

The rising prevalence of obesity and various health conditions, such as diabetes and cardiovascular diseases (CVDs), represents one of the key factors catalyzing the demand for healthy and nutritious snacks in India. Additionally, the increasing awareness among individuals about the health benefits of fox nut and its rising consumption as a snack that offers both taste and nutritional benefits is favoring the market growth in the country. Apart from this, increasing expenditure capacity is catalyzing the demand for premium and healthy food options. Furthermore, increasing number of people experiencing lactose and gluten allergies are driving the demand for makhana.

Moreover, the easy availability of fox nuts across offline distribution channels, including hypermarkets, supermarkets, and convenience and grocery stores, is offering a favorable market outlook. Additionally, manufacturers are introducing flavored makhana variants, such as masala, cheese, and chocolate-coated makhana, to cater to diverse consumer preferences. They are also focusing on packaging innovations, such as the introduction of convenient, single-serve packs and resealable pouches to enhance portability and freshness.

These innovative offerings are attracting consumers seeking novel taste experiences and prioritizing health and nutrition. Besides this, the rising influence of social media platforms, especially food vlogging channels, is positively influencing the market in India. Moreover, the expansion of hotels and restaurants in the country and the increasing use of fox nuts in curries, stews, and rice preparations is stimulating market growth.

India Makhana Market Segmentation:

The publisher provides an analysis of the key trends in each segment of the India makhana market report, along with forecasts at the country levels from 2024-2032. Our report has categorized the market based on pack size, packaging type, and distribution channel.

Pack Size Insights:


Packaging Type Insights:


Distribution Channel Insights:


Regional Insights:


Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have been provided. Some of the companies covered include Dharampal Premchand Limited (Snack Factory), Divinutty Products Private Limited, Farmley, Happilo, Harry Food Processing, Madhubani Makhana, Makhana Wala, Mithilia Naturals, Rishab Global Industries Private Ltd. (Mr. Makhana), Sattviko, Snackible, Sun Organic Industries Private Limited, Sunirav Impex, Swastik Food Group, VKC Nuts Pvt. Ltd (Nutraj), etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report:

  • How has the India makhana market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the India makhana market?
  • What is the impact of each driver, restraint, and opportunity on the India makhana market?
  • What is the breakup of the market based on the pack size?
  • Which is the most attractive pack size in the India makhana market?
  • What is the breakup of the market based on the packaging type?
  • Which is the most attractive packaging type in the India makhana market?
  • What is the breakup of the market based on the distribution channel?
  • Which is the most attractive distribution channel in the India makhana market?
  • What is the competitive structure of the India makhana market?
  • Who are the key players/companies in the India makhana market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Makhana Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Pack Size
6.1 Less than 250gm
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 250-500 gm
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 More than 500gm
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Packaging Type
7.1 Pouches
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Jars
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Modern Trade
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 General Trade
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online / E-commerce
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 West & Central India
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Northeast India
9.5.1 Market Trends
9.5.2 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Competitive Landscape
13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
13.3.1 Dharampal Premchand Limited (Snack Factory)
13.3.2 Divinutty Products Private Limited
13.3.3 Farmley)
13.3.4 Happilo
13.3.5 Harry Food Processing
13.3.6 Madhubani Makhana
13.3.7 Makhana Wala
13.3.8 Mithilia Naturals
13.3.9 Rishab Global Industries Private Ltd. (Mr. Makhana)
13.3.10 Sattviko
13.3.11 Snackible
13.3.12 Sun Organic Industries Private Limited
13.3.13 Sunirav Impex
13.3.14 Swastik Food Group
13.3.15 VKC Nuts Pvt. Ltd (Nutraj)

Companies Mentioned

  • Dharampal Premchand Limited (Snack Factory)
  • Divinutty Products Private Limited
  • Farmley
  • Happilo
  • Harry Food Processing
  • Madhubani Makhana
  • Makhana Wala
  • Mithilia Naturals
  • Rishab Global Industries Private Ltd. (Mr. Makhana)
  • Sattviko
  • Snackible
  • Sun Organic Industries Private Limited
  • Sunirav Impex
  • Swastik Food Group
  • VKC Nuts Pvt. Ltd (Nutraj)

Methodology

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Table Information