This report provides a country snapshot of Chile's apparel market. The report provides market data on the apparel market size in Chile, total and online, top brands in the apparel market by market share, the competitive landscape for leading retailers, and consumer insight including how Chilean consumers feel about inflation and how they are adapting their shopping habits. The report also includes key themes in the Chilean apparel market, including commentary on the luxury, resale and sportswear markets.
Chile’s economy is expected to improve in 2024 as inflation continues to soften
Forecast growth to be driven by the online channel and sportswear
Chilean consumers prioritize price and convenience amidst economic concerns
Global sportwear brands dominate the Chilean apparel market
Scope
- Real GDP in Chile is expected to rise only 1.8% in 2024, due to persisting high inflation and high interest rates lowering consumers’ discretionary income
- The apparel market is forecast to grow at a CAGR of 3.9% between 2023 and 2028
- Adidas and Nike are the largest brands within the Chilean apparel market and continue to grow share as the athleisure trend grows
Reasons to Buy
- Gain an overview of the Chile apparel market to 2028
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Chile apparel market
- Understand who the main competitors are in the Chile apparel market and their price positioning
Table of Contents
- Executive Summary
- Country Overview
- Apparel Market to 2028
- Consumer Insights
- Competitive Landscape
- Methodology & Contacts
- Real GDP per capita (CLP trillions) and annual growth (%)
- Population (millions) and annual growth (%)
- Chile Apparel Market Value, 2018-2028 (CLP tn) with Annual Growth (%)
- Category Shares within the Chile Apparel Market (%) 2018, 2023 & 2028
- Chile Online Apparel Market (CLP bn) 2018-2028 and Online Penetration (%)
- Price Position Share (%) of the Chile Apparel Market
- Chilean consumers’ level of concern about the impact of inflation on their household budgets
- How Chilean consumers are coping with rising prices in general
- How consumers in Chile are changing their shopping habits for clothing & footwear due to the rising cost-of-living
- Percentage of Chilean consumers that class the below features as essential when making general purchases
- Top 10 Apparel Brands in Chile by Market Share (%) 2021, 2022 & 2023 with Change in Share 2021-2023 (ppts)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- H&M
- Nike
- Puma
- Tricot
- Shein
- Skechers
- Zara
- New Balance
- American Eagle
