New Zealand Baby Food - Market Assessment and Forecasts to 2029

The number of live births in New Zealand declined by 4.5% during 2017-23, reaching 56,955 in 2023. This resulted in a baby population of 175,122 in 2023. The GDP of New Zealand grew by 0.9% in 2023, while consumer price inflation stood at 5.6%. Overall sales in value terms grew in recent years with the sector registering a CAGR of 2.9% during 2017-23. In volume terms, sales increased in 2023 registering a CAGR of 1.5% during 2017-23. Baby milks remained the largest category in value terms with over 55% of the baby food sector, followed by baby wet meals & others. Danone and The Kraft Heinz Company were the top two companies in 2023. Hypermarkets & supermarkets remained the leading distribution channel, accounting for over 80% of overall value sales in 2023. The analyst estimates that the number of live births will increase over the forecast period in New Zealand. The market for baby food in the country is expected to increase in value terms during 2023-29, registering a CAGR of 4.8%.

Key Highlights

• Value sales of baby milks grew from NZD63.5 million ($45.1 million) in 2017 to NZD75.7 million ($46.5 million) in 2023, registering a CAGR of 3% during this period.
• Baby cereals & dry meals’ volumes decreased from 0.05 million kg in 2017 to 0.041 million kg in 2023, at a negative CAGR of 3.6%.
• Value sales of the baby wet meals & others category rose from NZD46.8 million ($33.3 million) in 2017 to NZD55.6 million ($34.1 million) in 2023, at a CAGR of 2.9%.
• During 2017-23, per capita consumption of baby finger food increased by 3.2%.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the baby food sector in New Zealand, as part of the analyst’s global coverage of the sector. It includes an analysis of the following :

• Market environment: The report provides a comparative analysis of the value and volume shares of New Zealand against the Asia-Pacific and global baby food sectors. Additionally, the per capita consumption (PCC)* of and per capita expenditure (PCE)* on baby food in New Zealand are compared at regional and global levels.
• Background: Provides an overview of births, consumer trends, sociodemographic trends, working women population, and regulations in the New Zealand baby food sector.
• Category coverage and competitive landscape: The report offers an overview of growth at a sector level and provides an analysis of four categories: baby milks, baby cereals & dry meals, baby wet meals & others, and baby finger food. These categories are analyzed by value, volume, and CAGR for the 2017-29 period. The analysis also includes the PCC of and PCE on baby food in New Zealand, by category. The report provides an analysis of leading manufacturers and brands in the New Zealand baby food sector in 2023 and their market shares in each category.
• Production and trade: The report provides an analysis of imports and exports in the New Zealand baby food sector.
• Distribution channel: Provides analysis on the leading distribution channels at both sector and category level in 2023.
• Economic background: The report also provides an outlook on macroeconomic indicators in New Zealand, with a detailed summary of the economy and labor market.

Reasons to Buy

• Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
• Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
• Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
• Investigates which categories are performing the best and how this is changing market dynamics.