The UK: Home Category Data, The Consumer - Living room furniture report offers a comprehensive insight into consumer attitudes in the UK living room furniture market. The report focuses on three key subcategories: overall living room furniture, upholstery living room furniture, and non-upholstered living room furniture.
Consumer data is based on the 2024 UK Living room furniture survey, using a panel of 2,000 nationally representative consumers.
Market Insights
- 30.5% of UK consumers have purchased living room furniture in the last 12 months, with more shoppers having purchased non-upholstered living room furniture due to its lower price points and shorter replacement cycles.
- IKEA is the most purchased from retailer for both upholstery and non-upholstered furniture. IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
- 62.6% of respondents cited range as the reason for their purchase of living room furniture
- 86.9% of living room furniture consumers undertook some research before buying
Report Scope
- IKEA holds the highest conversion rate in the overall living room furniture followed by Amazon
- 62.6% of respondents cited range as the reason for their purchase of living room furniture
- 86.9% of living room furniture consumers undertook some research before buying
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Opinions on Shopping Online
- Views Prior to Purchase
- Category-specific Questions
- Purchasing secondhand
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailers Purchased from by Subcategory (Top 5), 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Secondhand Product Purchasing Penetration, 2024
- Future Purchases of Secondhand Furniture, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - IKEA, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - Argos, 2024
- Retailer Profile - DFS, 2024
- Retailer Profile - B&M, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Shopper Research Process, 2024
- Interaction with staff instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for Living Room Furniture, 2024
- Satisfaction with Online Shopping for Living Room Furniture, 2024
- Views Prior to Purchase, 2024
- Factors of Importance, 2024
- Opinions on Living Room Furniture, 2024
- Materials used for upholstered furniture, 2024
- Living room usage over past month, 2024
- Overall secondhand living room furniture purchasing penetration, 2024
- Secondhand purchasing penetration by subcategory, 2024
- Why consumers have not bought secondhand, 2024
- Channels used for secondhand, 2024
- Drivers of purchasing secondhand, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- DFS
- Dunelm
- Furniture Village
- Homesense
- IKEA
- John Lewis & Partners
- Matalan
- Next
- Oak Furnitureland
- ScS
- Sofology
- Stokers
- Swoon
- Wayfair
