The UK: Home Category Data, The Consumer - Bedroom furniture report offers a comprehensive insight into consumer attitudes in the UK Bedroom furniture market. The report focuses on four key subcategories: overall Bedroom furniture, Beds, Mattresses, Other Bedroom Furniture. Consumer data is based on our 2024 UK bedroom furniture survey, using a panel of 2,000 nationally representative consumers.
36.0% of UK consumers have purchased bedroom furniture in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own these items of furniture. IKEA is the retailer most visited and purchased from, followed by Amazon and Argos.
36.0% of UK consumers have purchased bedroom furniture in the last 12 months, with the highest purchasing penetration among 16-24s as they are more likely to be moving into a new home and not already own these items of furniture. IKEA is the retailer most visited and purchased from, followed by Amazon and Argos.
Key highlights
- IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
- 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
- 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online
Scope
- IKEA holds the highest conversion rate in the overall bedroom furniture followed by Amazon
- 75.3% of respondents cited that they find it easier to browse for goods online compared with visiting shops
- 89.1% of respondents cited bedroom furniture are delivered in good conditions when shopped online
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- "Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas”.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Opinions on Shopping Online
- Views Prior to Purchase
- Category-specific Questions
- Purchasing secondhand
- Methodology & Contacts
- Consumer Penetration by Product, 2024
- Purchase Motivations, 2024
- Retailer Conversion Rates, 2024
- Retailers Purchased from by Subcategory (Top 5), 2024
- Retailer Usage by Demographic, 2024
- Drivers of Retailer Choice by Retailer, 2024
- Retailer Improvement Opportunities by Retailer, 2024
- Secondhand Product Purchasing Penetration, 2024
- Future Purchases of Secondhand Furniture, 2024
- Consumer Penetration, 2024
- Consumer Penetration by Subcategory, 2024
- Replacement Cycle, 2024
- Retailers Visited & Purchased from, 2024
- Retailer Profile - IKEA, 2024
- Retailer Profile - Amazon, 2024
- Retailer Profile - Argos, 2024
- Retailer Profile - Dunelm, 2024
- Retailer Profile - Dreams, 2024
- Drivers of Retailer Choice, 2024
- Retailer Improvement Opportunities, 2024
- Shopper Research Process, 2024
- Interaction with staff instore, 2024
- Channel Usage when Researching, 2024
- Channel Usage when Purchasing, 2024
- Online Fulfilment Methods, 2024
- Shopper Views on Online Shopping for Bedroom Furniture, 2024
- Satisfaction with Online Shopping for Bedroom Furniture, 2024
- Views Prior to Purchase, 2024
- Factors of Importance, 2024
- Opinions on Bedroom Furniture, 2024
- Importance of seeing and testing items before purchasing, 2024
- Importance of price and quality, 2024
- Awareness of mattress-in-a-box brands, 2024
- Whether consumers would buy a mattress online without testing it first, 2024
- Why consumers would not buy a mattress online without testing it, 2024
- Which rooms consumers bought bedroom furniture for, 2024
- Overall secondhand bedroom furniture purchasing penetration, 2024
- Secondhand purchasing penetration by subcategory, 2024
- Why consumers have not bought secondhand, 2024
- Channels used for secondhand, 2024
- Drivers of purchasing secondhand, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- B&M
- Bensons for Beds
- Dreams
- Dunelm
- Homebase
- IKEA
- John Lewis & Partners
- Wayfair
