Serbia Cards and Payments: Opportunities and Risks to 2028

The ‘Serbia Cards and Payments: Opportunities and Risks to 2028' report provides top-level market analysis, information and insights into the Serbian cards and payments industry, including :

• Current and forecast values for each market in the Serbian cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cash, cards, credit transfers, cheques and direct debits. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Serbian cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Serbian cards and payments industry.

The ‘Serbia Cards and Payments: Opportunities and Risks to 2028' report provides detailed analysis of market trends in the Serbian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, cheques and direct debits during the review-period (2020-24e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2024e-28f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the analyst’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

Key Highlights

• Contactless payments are gaining prominence in Serbia, with major banks and scheme providers now offering contactless cards. In October 2023, domestic payment scheme DinaCard announced the launch of contactless payment technology for its cards. Starting from March 31, 2024, all banks within the DinaCard network enabled acceptance of contactless DinaCard cards; from June 1, 2024, all issuing banks will start issuing contactless DinaCard cards. Payments of up to RSD6,000 ($55.35) using DinaCard contactless cards will not require a PIN, while for larger amounts users will need to enter their PIN at the POS terminal.
• The Serbian banking and payment card space is witnessing consolidation. In April 2024, Alta Pay Group (a Serbian financial services company and the parent of Alta Banka) acquired a 30% stake in Addiko Bank, an Austrian banking group with operations in Serbia, Bosnia and Herzegovina, Croatia, Montenegro, and Slovenia. Previously, Montenegro’s Adriatic Bank acquired Serbia's Expobank in April 2023 to expand its presence in Serbia. Both Addiko Bank and Expobank offer a wide range of debit and credit cards.
• The government and private banks run financial inclusion initiatives to bring unbanked and underbanked individuals under the purview of the formal banking system. In April 2024, UniCredit Bank announced that it is upgrading all its debit cards to Mastercard Touch Card, which includes accessibility features for the blind and partially sighted. In November 2023, the government introduced a free electronic payment card for students in Serbia. The card offers discounts and other benefits for train tickets, Air Serbia flights, bookstores, libraries, cultural institutions, and restaurants. Students who apply for the card have current accounts opened at Postal Savings Bank, with no maintenance fees.

Scope

• Card market size in terms of number of cards, value and volume of transactions in Serbia along with detailed card segmentation of debit, credit and charge cards available in the country.
• Market sizing and analysis of major payment instruments including cash, cards, credit transfers, cheques and direct debits .
• Payment market trends and growth for both historical and forecast period.
• Competitor analysis with detailed insights into leading card issuers and schemes.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• A detailed snapshot of country's key alternative payment brands.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Serbian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Serbia cards and payments industry.
• Assess the competitive dynamics in the Serbian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Serbia.
• Gain insights into key regulations governing the Serbian cards and payments industry.