The Global Football Sportswear Market size is expected to reach $136.4 Billion by 2031, rising at a market growth of 5.1% CAGR during the forecast period.
Football is deeply ingrained in European culture and has a long-standing tradition. The sport is immensely popular at both professional and amateur levels, which drives high demand for football sportswear. Europe’s football clubs and national teams have historically been successful in international tournaments, such as the UEFA Champions League and the UEFA European Championship. This success generates a strong fan base and a high demand for official team merchandise and sportswear. Thus, the Europe region acquired 44% revenue share in the market 2023.
Major football tournaments like the FIFA World Cup and UEFA Champions League and domestic leagues like La Liga and English Premier League attracts significant viewership. Fans often express their support for teams and players by purchasing official merchandise, including jerseys, shorts, socks, and other football-related apparel.
Moreover, these digital collections can be used as part of e-sports team merchandise or as limited-edition items in virtual leagues. By aligning physical sportswear with virtual collections, brands can tap into the growing digital fashion market and appeal to a tech-savvy audience. Hence, the rising influence of e-sports and virtual football leagues is driving the market's growth.
Volatile raw material prices significantly affect the production costs of football sportswear. Raw materials such as synthetic fabrics, polyester, elastane, and other specialized textiles are integral to manufacturing high-quality sportswear. When prices for these materials rise unpredictably, production costs increase, potentially leading to higher retail prices for consumers. Therefore, fluctuating raw material prices are impeding the growth of the market.
Football is deeply ingrained in European culture and has a long-standing tradition. The sport is immensely popular at both professional and amateur levels, which drives high demand for football sportswear. Europe’s football clubs and national teams have historically been successful in international tournaments, such as the UEFA Champions League and the UEFA European Championship. This success generates a strong fan base and a high demand for official team merchandise and sportswear. Thus, the Europe region acquired 44% revenue share in the market 2023.
Major football tournaments like the FIFA World Cup and UEFA Champions League and domestic leagues like La Liga and English Premier League attracts significant viewership. Fans often express their support for teams and players by purchasing official merchandise, including jerseys, shorts, socks, and other football-related apparel.
Moreover, these digital collections can be used as part of e-sports team merchandise or as limited-edition items in virtual leagues. By aligning physical sportswear with virtual collections, brands can tap into the growing digital fashion market and appeal to a tech-savvy audience. Hence, the rising influence of e-sports and virtual football leagues is driving the market's growth.
Volatile raw material prices significantly affect the production costs of football sportswear. Raw materials such as synthetic fabrics, polyester, elastane, and other specialized textiles are integral to manufacturing high-quality sportswear. When prices for these materials rise unpredictably, production costs increase, potentially leading to higher retail prices for consumers. Therefore, fluctuating raw material prices are impeding the growth of the market.
Driving and Restraining Factors
Drivers
- High global popularity of football
- Rising influence of e-sports and virtual football leagues
- Growth of e-commerce and online retail
Restraints
- Fluctuating raw material prices
- High competition leading to market saturation
Opportunities
- Celebrity endorsements and sponsorships
- Expansion and popularity of women’s football leagues
Challenges
- Proliferation of counterfeit products
- Navigating intellectual property and trademark issues
End User Outlook
On the basis of end user, the market is segmented into men, women, and children. The men segment recorded 57% revenue share in the market in 2023. Football is immensely popular among men globally, leading to high participation rates at both amateur and professional levels.Distribution Channel Outlook
By distribution channel, the market is divided into e-commerce, supermarket & hypermarket, brand outlets, and others. The e-commerce segment procured 29% revenue share in the market in 2023. E-commerce platforms allow consumers to shop for football sportswear anytime, anywhere, without the constraints of store hours or physical location.Type Outlook
Based on type, the market is divided into footwear, apparel, and others. In 2023, the footwear segment garnered 55% revenue share in the market. Football boots are critical for enhancing player performance on the field. They are designed to provide traction, support, and comfort, essential for optimal performance.Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the North America region generated 22% revenue share in the market. The expansion of Major League Soccer (MLS) in the United States and Canada has elevated the soccer profile in North America.List of Key Companies Profiled
- Adidas AG
- PUMA SE (Groupe Artémis S.A.)
- Nike, Inc.
- New Balance Athletics, Inc.
- ASICS Corporation
- FILA Holdings Corporation
- Ralph Lauren Corporation
- Columbia Sportswear Company
- Lululemon Athletica, Inc.
- Under Armour, Inc.
Market Report Segmentation
By Type
- Footwear
- Apparel
- Others
By Distribution Channel
- Brand Outlets
- E-commerce
- Supermarket & Hypermarket
- Others
By End User
- Men
- Women
- Children
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Global Football Sportswear Market by Type
Chapter 5. Global Football Sportswear Market by Distribution Channel
Chapter 6. Global Football Sportswear Market by End User
Chapter 7. Global Football Sportswear Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Adidas AG
- PUMA SE (Groupe Artémis S.A.)
- Nike, Inc.
- New Balance Athletics, Inc.
- ASICS Corporation
- FILA Holdings Corporation
- Ralph Lauren Corporation
- Columbia Sportswear Company
- Lululemon Athletica, Inc.
- Under Armour, Inc.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 230 |
| Published | August 2024 |
| Forecast Period | 2023 - 2031 |
| Estimated Market Value ( USD | $ 92.51 Billion |
| Forecasted Market Value ( USD | $ 136.4 Billion |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
