Threat Hunting Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Threat Hunting Market is projected to experience substantial growth, expanding from USD 6.34 Billion in 2025 to USD 17.52 Billion by 2031, representing a CAGR of 18.46%. Defined as the iterative and proactive search through networks to locate and isolate sophisticated threats that bypass standard security solutions, this market is driven by the rising frequency of complex cyberattacks that demand preemptive identification strategies. Additionally, stringent regulatory mandates concerning data protection are compelling organizations to reduce the dwell time of security breaches, further accelerating the widespread adoption of these specialized services.

Highlighting the shift toward standardized threat detection, the SANS Institute reported in 2024 that 51% of organizations had formally implemented threat hunting methodologies. Despite this strategic progress, the market encounters a major obstacle due to the scarcity of skilled cybersecurity professionals qualified to interpret complex threat data. This talent shortage restricts the capacity of many enterprises to fully establish or sustain robust in-house hunting operations, thereby limiting the overall scope of market expansion.

Market Drivers

The rapid increase in the frequency and sophistication of advanced persistent threats is forcing organizations to shift from reactive defenses to proactive threat hunting. Modern adversaries employ complex techniques to circumvent perimeter defenses, often exploiting unpatched systems to gain entry; the '2024 Data Breach Investigations Report' by Verizon noted a 180% increase in vulnerability exploitation compared to the prior year. Once inside, attackers move with alarming speed, as CrowdStrike’s '2024 Global Threat Report' indicated that the average breakout time for lateral movement dropped to just 62 minutes, making continuous human-led hunting essential to intercept intrusions before irreversible damage occurs.

Concurrently, the critical need to minimize threat dwell time is fueling market growth as enterprises aim to mitigate the financial and reputational fallout of prolonged breaches. Reducing the duration an attacker remains undetected is vital for regulatory compliance and business continuity, leading to a surge in the adoption of AI-driven hunting tools that automate the analysis of vast datasets. According to IBM’s 'Cost of a Data Breach Report 2024', organizations utilizing security AI and automation contained breaches 98 days faster than those without, establishing these technologies as standard components of cyber resilience to keep incident response latency to a minimum.

Market Challenges

The shortage of skilled cybersecurity professionals serves as a primary restraint on the growth of the Global Threat Hunting Market. Unlike automated security solutions, threat hunting depends heavily on human analysts to hypothesize, investigate, and interpret complex data patterns within a network. When organizations fail to secure personnel with the necessary analytical proficiency, they often struggle to establish or maintain internal hunting operations, meaning that the availability of specialized human capital directly dictates the pace at which companies can adopt and utilize threat hunting tools and services.

This workforce deficit significantly limits the total addressable market for hunting solutions, as highlighted by ISC2’s 2024 report, which identified a global cybersecurity workforce gap of 4.8 million professionals. This substantial disparity between the demand for security operations and the available supply of qualified workers forces many enterprises to rely on basic reactive measures instead of proactive hunting strategies. Consequently, the market experiences slower growth rates as the lack of capable operators prevents the widespread deployment of advanced identification frameworks.

Market Trends

The rising adoption of Managed Threat Hunting Services marks a fundamental shift in how organizations operationalize proactive defense. Due to the persistent challenge of recruiting specialized talent, enterprises are increasingly decoupling threat hunting from internal security operations centers and outsourcing it to dedicated providers. This model allows businesses to avoid the steep learning curve and financial costs of building in-house teams while gaining immediate access to 24/7 expert-led monitoring; reflecting this trend, Sophos reported in a January 2025 press release that their managed detection and response customer base grew by 37% in 2024.

Simultaneously, the expansion of hunting capabilities into cloud-native environments has become a critical operational requirement. As digital transformation accelerates, adversaries are moving beyond traditional endpoints to exploit volatilities within containerized applications and identity management planes, necessitating hunters to scrutinize cloud logs and API telemetry. This evolution is driven by rapid shifts in adversary tactics; according to CrowdStrike’s '2024 Global Threat Report', cloud environment intrusions increased by 75% compared to the previous year, requiring specialized hunting approaches to navigate the ephemeral nature of modern cloud infrastructure.

Key Players Profiled in the Threat Hunting Market

• CrowdStrike, Inc.
• IBM Corporation
• Palo Alto Networks, Inc.
• Sumo Logic, Inc.
• Elasticsearch B.V.
• Broadcom, Inc.
• McAfee, LLC
• Cisco Systems, Inc.
• Check Point Software Technologies Ltd.
• SentinelOne, Inc.

Report Scope

In this report, the Global Threat Hunting Market has been segmented into the following categories:

Threat Hunting Market, by Component:

• Solutions
• Services

Threat Hunting Market, by Deployment Mode:

• On-Premises
• Cloud-Based
• Hybrid

Threat Hunting Market, by Organization Size:

• Large Enterprises
• SMEs

Threat Hunting Market, by Industry Vertical:

• BFSI
• Healthcare
• Government
• Retail
• Manufacturing
• Telecommunications
• Others

Threat Hunting Market, by Threat Type:

• Advanced Persistent Threats
• Insider Threats
• Malware
• Phishing

Threat Hunting Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Threat Hunting Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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