Brazil Plastic Packaging Films - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Brazil Plastic Packaging Films Market size is estimated at 0.72 Million tonnes in 2024, and is expected to reach 0.85 Million tonnes by 2029, growing at a CAGR of 3.38% during the forecast period (2024-2029).

Key Highlights

• Plastic packaging films have become an integral part of businesses in Brazil because of their properties in various applications in different end-user segments that assist in providing innovative packaging solutions. The rapid expansion of the food and beverages, personal care, and pharmaceuticals sectors and the rising penetration of organized and e-retail in the region are expected to develop a strategic pathway for market growth.
• Consumers are also inclined toward plastic packaging film that offers environment-friendly properties. Owing to their eco-friendly nature and high recyclability, recyclable materials have been witnessing high adoption rates in the region.
• The government across the region has responded to public concerns about plastic packaging waste, especially plastic packaging waste, by introducing regulations to minimize environmental waste and improve waste management processes.

• In 2022, Brazil achieved its highest-ever rate of mechanical plastic recycling. The country recorded a rise in the number of plastic recycling companies, reaching 711, up from 677, as reported by Sustainable Plastics in a September 2023 article.

• The technological advancements and innovations developed by Brazil's growing number of recycling companies can be adopted or adapted by Moroccan firms. Partnerships and collaborations between Moroccan and Brazilian companies can facilitate the transfer of advanced recycling technologies, improving the quality and sustainability of plastic packaging films produced in Morocco.

Key Highlights

• The market is expected to face significant challenges mainly due to dynamic changes in regulatory standards from growing environmental concerns. The government in the country has responded to public concerns about plastic packaging waste, especially plastic packaging waste, by introducing regulations to minimize environmental waste and improve waste management processes.

Brazil Plastic Packaging Films Market Trends

Polyethylene Segment is Expected to Witness Significant Growth

• The high levels of plastic pollution create a strong impetus for developing and adopting more sustainable packaging solutions. This can drive innovation in the plastic packaging films market, with companies focusing on creating biodegradable, recyclable, and compostable films to reduce environmental impact.
• According to Oceana, a global organization focused on ocean conservation, Brazil, the largest plastic producer in Latin America and the fifth globally, discharges approximately 325,000 tonnes of plastic into the ocean annually.
• High revenue figures indicate a robust market, encouraging manufacturers to invest in expanding their production capacities. This is expected to include the production of polyethylene packaging films, leading to increased availability and lower costs due to economies of scale.
• According to the Brazilian Institute of Geography and Statistics, the revenue from manufacturing plastic packaging in Brazil amounted to approximately USD 6.9 billion by 2023. Increased revenue allows companies to invest in marketing and brand-building efforts. Manufacturers can attract more customers and drive market growth by promoting the benefits of polyethylene packaging films, such as their versatility, durability, and cost-effectiveness.

Food and Beverage Segment to Witness Growth

• Brazil’s food and beverage industry grew constantly, with over 94,706 hypermarkets across the country contributing to this growth in physical and digital formats, as per the US Department of Agriculture data.
• The sector in Brazil is well-integrated, dynamic, and sophisticated, which makes it an ideal center for Western companies to make strategic investments by increasing production capacity and innovating plastic packaging films to meet the needs of the Brazilian market.
• Brazil's rapidly growing e-commerce sector is likely to increase the demand for plastic packaging films for food and beverage packages. This presents several potential market opportunities for packaging films, such as innovation, sustainability, and increased competition.
• Sonoco, a provider of flexible packaging products for different end-user segments, has strategically strengthened its flexible packaging operations by acquiring the Brazilian company Inapel Embalagens Ltd in December 2023. This acquisition marks a significant expansion for Sonoco in Brazil, where Inapel is already established as a leading producer of flexible packaging to grab the demand from the food sector.
• Organic products often come with a consumer expectation of sustainability. This can lead to an increased demand for environmentally friendly plastic packaging films, such as biodegradable or recyclable options. The packaging industry may innovate to meet these demands, thus stimulating growth and development in this sector.

• According to the Organic Trade Association, in 2021, the consumption value of organic

packaged food and beverages in Brazil amounted to USD 81 million and was expected
to reach USD 105 million by 2025.

Brazil Plastic Packaging Films Industry Overview

The Brazilian plastic film packaging market is a consolidated landscape with few manufacturers dominating it. Players in this market often adopt key strategies such as product launches, collaboration, and partnerships to enhance their market presence and ensure sustainability. These strategies allow them to expand their operational capabilities, access new markets, and strengthen their competitive edge.

• January 2024 - Berry Global launched an enhanced version of its Omni Xtra polyethylene cling film for fresh food products. This upgraded film is designed as a certified recyclable alternative to conventional PVC solutions. The Omni Xtra film is suitable for packaging various fresh food items, including fruits, vegetables, meat, poultry, deli products, and baked goods.
• April 2023 - Amcor, a company specializing in responsible packaging solutions, announced that its Amcor Flexibles manufacturing plant in Londrina, Brazil, became the first Amcor facility in Latin America to achieve International Sustainability and Carbon Certification Plus (ISCC Plus) status.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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