United States Surveillance Analog Camera - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The United States Surveillance Analog Camera Market size is estimated at USD 2.80 billion in 2024, and is expected to reach USD 3.9 billion by 2029, growing at a CAGR of 7.30% during the forecast period (2024-2029).

Key Highlights

• With consumers and businesses favoring IP cameras for their superior image quality, scalability, and advanced functionalities, like remote monitoring and seamless integration with other smart devices, the demand for surveillance analog cameras seems to be declining in the coming years. Although analog cameras are on the decline, there have been notable technological strides. High-definition analog variants, like HD-TVI and HD-CVI, deliver superior image quality, all while utilizing the existing coaxial cables, presenting a cost-effective upgrade path for current analog systems.
• Analog cameras continue to be a cost-effective choice for many small to medium-sized businesses and residential users. Their lower upfront costs and simpler installation, in contrast to IP cameras, appeal to budget-conscious consumers. Notably, products like Lorex's 4K active deterrence analog security bullet cameras and 1080p HD outdoor CVI analog PTZ cameras are gaining traction.
• The surveillance sector is heavily regulated, with a focus on data privacy and security. Given their lower cyber vulnerability compared to IP counterparts, analog cameras are increasingly favored. Moreover, there is a rising preference for hybrid surveillance setups, blending both analog and IP technologies.
• The United States' macroeconomic conditions have been conducive to market growth, buoyed by heightened government spending on public safety. Notably, the US government allocated a substantial budget of USD 45.7 billion for the Department of Justice in FY2025, underscoring its commitment to security initiatives and setting a positive trajectory for the surveillance camera market.
• The US government, under the USD 1.9 trillion American Rescue Plan, allocated USD 15 billion specifically for public safety initiatives. A recent report highlights a notable drop in crime rates nationwide, attributed to the increased focus on public safety. Notably, data from approximately 13,000 law enforcement agencies, covering about 82% of the US population, revealed a 13% decrease in murders and 6% and 4% drops in reported violent and property crimes, respectively, in 2023 compared to 2022. Despite these improvements, the demand for surveillance cameras is unlikely to wane.
• Despite the broader movement toward digital and IP surveillance systems, the analog camera market in the United States is poised to maintain a niche. This resilience is primarily fueled by cost-effectiveness and the demand for straightforward, dependable security solutions.

United States Surveillance Analog Camera Market Trends

Convenience and Cost Effectiveness is Driving the Demand

• While large corporations often dominate headlines, small businesses form the foundation of the American economy. Recent data from the US Small Business Administration indicates that 33.3 million businesses in the United States qualify as small businesses, accounting for 99.9% of all US businesses. This figure not only highlights the prevalence of small enterprises in the business sector but also underscores their significant role in contributing to economic stability, a trend that remains relevant in 2024.
• With the rising number of Small and Medium-Sized Enterprises (SMEs) in the country, these businesses face various challenges, especially in ensuring the safety and security of their assets, employees, and customers. Among various security measures, surveillance systems offer numerous benefits tailored to protect and enhance business operations. A study conducted by the University of North Carolina found that approximately 60% of convicted burglars scout locations for CCTV.
• SMEs frequently encounter budget limitations, which drives the need for cost-effective security measures, thereby increasing the demand for analog surveillance cameras. Analog cameras, with their lower upfront costs compared to IP cameras, present an attractive option for these enterprises. Furthermore, for SMEs currently using analog setups, transitioning to high-definition analog cameras is a more cost-effective upgrade than shifting to IP systems. This transition allows for enhanced security without a significant financial burden.
• High-quality analog surveillance systems with detailed coverage enable small business owners to review incidents comprehensively. For example, if an item goes missing from a retail store, examining the video footage can reveal the exact sequence of events and potentially identify the perpetrator. Video systems also hold value from a liability perspective. Slip-and-fall claims are common, but some are unfounded. Without video evidence to verify claims, such incidents could result in substantial costs.

The Retail Sector is One of the Major End Users of Surveillance Analog Cameras

• In the first half of 2023, the US retail industry, buoyed by cooling inflation and subsequent consumer spending, managed to steer clear of a recession, contrary to many predictions. While growth did slow down, and there was notable pressure on profits and margins, US retail sales saw a modest uptick of 1.7% by the close of the second quarter. A notable trend is the shifting consumer focus toward experiential spending, particularly in areas like travel and dining. This shift was evident in June 2023, with foodservice sales surging by an impressive 9.9%.
• Given the industry's growth, security remains paramount for US retail businesses. Shoplifting and employee theft are perennial concerns for store owners, especially those running smaller operations with constrained budgets. Consequently, many opt for analog cameras over their IP counterparts. Analog cameras are more cost-effective and allow businesses to set up surveillance systems without hefty upfront investments.
• A significant number of retail stores are now making the leap from analog to high-definition analog cameras. This upgrade not only enhances video quality but also leverages existing coaxial cables, eliminating the need for expensive rewiring. The improved image quality from high-definition analog technologies plays a pivotal role in aiding retailers to identify and deter shoplifters. This heightened focus on surveillance extends beyond the store interiors, with retailers increasingly monitoring parking lots to ensure the safety of both customers and staff.

United States Surveillance Analog Camera Industry Overview

The United States Surveillance Analog Camera market is fragmented, with major domestic and international players competing by offering technologically advanced products. The market features a wide range of manufacturers offering various technologies and solutions. Chinese manufacturers are major contenders and provide tough competition. Many global and domestic companies compete in the market, offering various surveillance camera types and integration services.

• April 2024: BearCom announced the acquisition of The Surveillance Shop ("TSS"), a leading Canadian commercial security integrator. Founded in 1999 and headquartered in Calgary, TSS provides standalone and fully integrated security solutions for small, medium, and enterprise customers across Canada and the United States. TSS's core product offerings include security camera systems, intrusion alarms, access control and intercom systems, perimeter security, and land mobile radios. This acquisition accelerates BearCom's vision of providing comprehensive solutions to meet customers' needs across mission-critical voice, security, and data solutions.
• October 2023: Bosch Building Technologies announced a strategic realignment, revealing plans to divest most of its product divisions, including video surveillance, access control, intrusion detection, and communications. The company will retain its fire alarm business.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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