Poland Pouch Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Poland Pouch Packaging Market size is estimated at USD 0.79 billion in 2024, and is expected to reach USD 0.95 billion by 2029, growing at a CAGR of 3.76% during the forecast period (2024-2029). In terms of shipment volume, the market is expected to grow from 7.84 billion units in 2024 to 9.18 billion units by 2029, at a CAGR of 3.21% during the forecast period (2024-2029).

Key Highlights

• Poland, with a population of 38 million, is a pivotal manufacturing center and the fifth-largest manufacturing nation in the European Union. It is the primary market in Central and Eastern Europe for food and beverage products, presenting a promising avenue for food and agricultural exports.
• Poland's surging food and beverage industry owes its growth to the nation's economic upswing and a burgeoning middle-income group increasingly allocating funds to food retail. Data from the US Department of Agriculture (USDA) highlighted that Polish households allocate more than a quarter of their disposable income, over 26%, to food and beverage purchases, fueling the demand for pouch packaging.
• The country's appetite for sustainable, flexible pouch packaging extends beyond food and beverages to encompass industries like beverages, personal care, and pharmaceuticals. Noteworthy manufacturers, including Mondi PLC, are stepping up, offering mono-material barrier pouches that are not only recyclable but also designed for optimal material usage, driving market growth.
• However, Poland's economic landscape faced a significant challenge after the Russia-Ukraine War. Despite signs of recovery in 2022, the war negatively affected the Polish economy. The resulting trade disruptions triggered spikes in energy, fuel, and food prices, casting a shadow over Poland's economic state in 2023 and impeding market growth.

Poland Pouch Packaging Market Trends

The Standard Pouch Segment is Expected to Hold the Largest Market Share

• Polish consumers are increasingly favoring standard pouches, driven by the surging demand for on-the-go food and beverages. This trend is further fueled by the country's growing urbanization and hectic lifestyles, especially among young urban professionals who turn to ready-to-eat meals that are offered in multilayer plastic pouches.
• The food industry, especially dairy products, is also embracing pouch packaging in Poland. Data from the US Department of Agriculture highlighted that Poland's dairy industry, a major player in the market, is significantly boosting the pouch packaging market.
• Poland's pharmaceutical sector is on an upward trajectory, outpacing many of its European counterparts. This growth is underpinned by a surge in consumer spending on retail pharmaceuticals and over-the-counter medicines. The government's substantial investment of USD 4.8 billion in 2023, as reported by the International Trade Administration, is aimed at enhancing healthcare facilities, consequently increasing the demand for medical pouch packaging in the country.
• Poland's personal care and cosmetic industry are not lagging. With a robust domestic market and a notable uptick in exports, the industry is making strides. The shift toward standard pouches and sachets for cosmetic and personal care products, lauded for their eco-friendliness over traditional tubes and bottles, is a key growth driver. In 2023, exports of beauty and make-up products from Poland, as highlighted by the International Trade Centre (ITC), reached a value of USD 2.64 billion, marking a 20% increase from the previous year.

The Food Segment is Expected to Dominate the Market

• Poland's economy stands out as one of Europe's fastest-growing, fueled by shifting consumer preferences in food and lifestyle, boosting the demand for pouch packaging. The nation's expanding food retail landscape can be attributed to the rising appeal of US products, which are considered synonymous with superior quality.
• As highlighted in a report from the US Department of Agriculture (USDA), Poland's processing industry, a cornerstone of its economy, contributes 9% to the nation's GDP. While the industry is predominantly led by offerings in meat, dairy, baked goods, fresh produce, seafood, confectionery, and beverages, Polish companies target European markets, presenting a notable opportunity for US suppliers to outpace local demand.
• Poland's food processing arena comprises a mix of local and global contenders. Key players such as Sonoco Products Company, Amcor Group GmbH, and Mondi PLC are at the forefront, offering diverse stand-up pouches tailored for food applications. Crafted from materials such as PE, PET, PP, or paper, these pouches cater to on-the-go and single-use scenarios, boasting an array of sizes and user-friendly features, thereby steering market growth.
• In 2023, Poland's imports of consumer-oriented products reached a substantial USD 21 billion, with the US contributing USD 342 million. The USDA's data underscored that in 2023, Poland's imports, including processed fruits and vegetables, nuts, and meat and poultry, were notably sourced from Germany, the Netherlands, Spain, Italy, Belgium, and the United States.

Poland Pouch Packaging Industry Overview

The pouch packaging market in Poland is experiencing a moderately consolidated trend. This trend is spearheaded by prominent local players such as SEFKO Sp. z.o.o, ePac Holdings LLC, and international players, including Amcor Group GmbH and Mondi PLC. These market leaders actively pursue mergers, acquisitions, and product launches and participate in trade shows to cement their foothold in Poland.

• April 2024: Amcor Group GmbH, an Australian company with operations in Poland, showcased its flexible packaging offerings at the International Cheese & Dairy Expo held in Stafford, United Kingdom.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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