Poland ICT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Poland ICT Market size is estimated at USD 28.68 billion in 2024, and is expected to reach USD 46.51 billion by 2029, growing at a CAGR of 10.15% during the forecast period (2024-2029).

Key Highlights

• The ICT market in Poland is experiencing significant growth, driven by various factors such as economic factors, government initiatives, and a growing startup culture. As Poland continues to position itself as a key player in the European digital economy, several elements contribute to the rising expansion of its ICT sector.
• Poland's economy has steadily grown, providing a strong foundation for the ICT sector. The GDP growth rate has consistently improved in the last few years. For instance, according to the International Trade Administration 2025, Poland’s GDP in the IT market is expected to reach 4.5%. The growing GDP is expected to attract substantial foreign direct investment (FDI) in the ICT domain, driving the overall technology market in Poland.
• Poland's government has recognized the strategic importance of the ICT market and has implemented several policies and initiatives to support its development. For instance, the government of Poland announced its plan in 2024 to provide 931,000 households with access to broadband internet. The government is also providing 380,000 people with cybersecurity training and constructing 4,200 stations providing 5G to provide high-speed internet across the country, which is essential for the growth of the ICT market.
• In addition, digital transformation is a key driver of the ICT market’s growth in Poland. Various sectors, including finance, healthcare, manufacturing, and retail, are increasingly adopting digital technologies to enhance efficiency, improve customer experiences, and gain a competitive edge. For instance, in January 2024, eGabinet, a Poland-based startup, raised USD 2.4 million to develop user-friendly software that helps to manage patient appointments and documents. Such developments show the growing demand for ICT software in the country.
• The COVID-19 pandemic has further accelerated digital transformation, as companies had to adapt to remote working, e-commerce, and digital communication. This has led to an increased need for robust ICT infrastructure and services, contributing to the sector's growth.

Poland ICT Market Trends

Growing Telecommunication Services in the Country

• The telecommunication sector in Poland is continuously expanding, and it is witnessing a modernization of infrastructure as many companies operating in Poland are increasing their investments. For instance, in April 2024, Orange Poland announced that the company is looking forward to enhancing its network infrastructure by deploying and launching 38 new base stations. With this, the company aims to enhance coverage and increase network capacity, ultimately improving the quality of service for Orange Poland users.
• The expansion of fiber optic networks has seen substantial development, providing the backbone for high-speed internet services. Companies like Orange Polska, Netia, and others have been at the forefront of deploying fiber optic infrastructure, offering gigabit internet speeds to many households and businesses. The availability of high-speed internet is essential for supporting the growing demand for data-intensive applications, from streaming services to remote working solutions.
• In April 2024, Orange Poland secured a contract to roll out a fiber optic network across 28 regions in Poland. The state-backed Project Centre Digital Poland (CPPC) is providing the necessary funding for this initiative. Under this project, the company is set to construct broadband networks in 125 municipalities. This infrastructure upgrade will extend the benefits of high-speed fiber broadband to residents in more than 2,300 towns. Such initiatives are driving the ICT market in Poland.
• Consumer demand for telecommunication services in Poland has been on the rise, driven by the increasing reliance on digital technologies in daily life. According to the report by the Central Statistical Office of Poland, the country witnessed growing demand for both mobile broadband and fixed connection with broadband access. In 2028, mobile broadband connection was 44.6%, and fixed connection with broadband access was 59.6%, which reached 73.7% and 69.5%, respectively, in 2023.

Retail and E-commerce Sector to Hold Significant Market Share

• Poland's retail and e-commerce sector is experiencing technological advancements driven by various factors, including changing consumer behaviors and strategic investments by domestic and international players. This growth is reshaping the retail sector and enhancing customer experiences, creating a demand for technologically advanced software to streamline operations, enhance customer engagement, and optimize supply chains.
• AI and machine learning are used to personalize shopping experiences, recommend products, and optimize pricing strategies. Retailers in Poland are adopting these technologies to analyze customer data and predict purchasing behaviors, leading to more targeted marketing campaigns and improved customer satisfaction. In February 2024, the European Union's Horizon Europe Programme funded a project within INAIR to bridge the AI skills gap across European MSMEs in the retail sector. Under this project, six companies from various European companies, including Poland, are set to enhance the competitiveness of European retail businesses through AI.
• The widespread use of smartphones has led to a surge in e-commerce. Retailers are developing mobile apps and optimizing their websites for mobile devices to cater to on-the-go consumers. Mobile wallets and payment solutions in Poland are also gaining popularity, providing convenient and secure payment options that drive the e-commerce sector in Poland. According to the report by the Central Statistical Office of Poland in 2023, Poland experienced growth in e-commerce as the share of online shoppers ordering or purchasing goods or services reached 64.3%, which was 47.8% in 2018.
• Consumers increasingly expect a consistent shopping experience whether they are shopping online, via mobile, or in physical stores. Retailers are adopting omnichannel strategies to integrate their online and offline operations. This includes unified inventory management, cross-channel promotions, and offering services like buying online and in-store pickup.

Poland ICT Industry Overview

The Polish ICT market is at a fragmented stage as it currently consists of many players. Several key players in the ICT market are constantly making efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their footprints in developing regions to consolidate their positions in the market. The major players in this market include Microsoft Corporation, Adobe Systems Inc., Oracle Corporation, Google Inc., and Orange Polska SA.

• April 2024: Genexis, a broadband solutions provider, partnered with Vector Solutions to expedite the expansion of fiber-to-the-home (FTTH) networks in Poland. Genexis seeks to equip communication service providers with customized customer premises equipment and extensive network services through this partnership. This collaboration streamlines the process and enables providers to introduce new services to their clients.
• February 2024: IBA Group announced its partnership with SAP in Poland to provide innovative SAP solutions for Polish-based companies. These solutions include RISE with SAP S/4HANA Cloud Private Edition, which is an ERP system with a private cloud infrastructure, and GROW with SAP S/4HANA Cloud Public Edition.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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