Tobacco Alternative Gums Market Report 2024

The tobacco alternative gums market size has grown strongly in recent years. It will grow from $2.69 billion in 2023 to $2.89 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth observed in the historic period can be attributed to several factors, including heightened awareness of health risks associated with smoking, stringent government regulations, initiatives aimed at smoking cessation, advancements in gum technology, expansion of the smoking cessation market, and increasing consumer demand for alternative products.

The tobacco alternative gums market size is expected to see strong growth in the next few years. It will grow to $3.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.5%. The anticipated growth in the forecast period can be attributed to increasing health awareness, innovations in product formulations, expanding market for smoking cessation products, changing consumer preferences, and evolving regulatory environments. Key trends expected during this period include enhanced delivery systems through technological advancements, integration with digital tools and applications, a wider variety of flavors and natural ingredients, growing market size for smoking cessation products, supportive regulatory frameworks, and government policies.

The tobacco alternative gums market is poised for growth due to increasing awareness of the dangers of smoking. Smoking dangers encompass harmful health effects from inhaling tobacco smoke, and heightened awareness results from extensive public health campaigns, scientific research advancements, and stringent policy changes. These efforts collectively educate the public and reduce smoking rates. Tobacco alternative gums offer a nicotine-free substitute that helps mitigate cravings and withdrawal symptoms without the harmful effects of tobacco smoke. For instance, major tobacco producers reported an 8.8% reduction in cigarette sales in 2022 compared to 2021, according to the Federal Trade Commission, highlighting the trend driving growth in the tobacco alternative gums market.

Leading companies in the tobacco alternative gums market are pursuing strategic partnerships to enhance product innovation and expand market reach. Strategic partnerships involve collaborative relationships where organizations pool resources, expertise, and efforts to achieve shared goals. For example, Ryze, a nicotine gum brand by Fertin Pharma, partnered with 100Days.co, a digital commerce specialist in India, in May 2024 to launch and grow its presence in India. Ryze aims to promote healthier lifestyles by offering nicotine gums in flavors tailored to the Indian market, including mint, fruit, saunf, pudina, and paan, supporting smokers in quitting and improving their well-being.

In September 2021, Philip Morris International Inc., a Switzerland-based provider of tobacco and nicotine products, acquired Fertin Pharma for $820 million. This acquisition enhances PMI's capabilities in developing advanced nicotine and pharmaceutical delivery systems, expands its product portfolio with innovative smoke-free alternatives, and strengthens its position in the reduced-risk products market. Fertin Pharma, based in Denmark, specializes in manufacturing nicotine chewing gum as a tobacco alternative.

Major companies operating in the tobacco alternative gums market are CVS Health Corporation, The Kroger Co., Walgreens Boots Alliance Inc., Pfizer Inc., Johnson & Johnson, Novartis AG, GlaxoSmithKline plc, Takeda Pharmaceutical Company Limited, Philip Morris International Inc, Rite Aid Corporation, Meijer Inc, Reynolds American Incorporated, Perrigo Company plc, Perfetti Van Melle, Dr Reddy's Laboratories Ltd, Cipla Inc, Cambrex Corporation, Fertin Pharma A/S, Alchem International Pvt Ltd, CBD Chewing Gum UK, Jakes Mint Chew, Lucy Goods, Per Os Biosciences LLC, Smokey Mountain Chew Inc, Just Chew LLC.

North America was the largest region in the tobacco alternative gums market in 2023. The regions covered in the tobacco alternative gums market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the tobacco alternative gums market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tobacco alternative gums are chewing gums designed to serve as substitutes for traditional tobacco products such as cigarettes and smokeless tobacco. These gums typically incorporate nicotine or other active ingredients aimed at mitigating the urge to smoke or chew tobacco. Their primary purpose is to aid in smoking cessation efforts or offer a less harmful option compared to tobacco use.

The main varieties of tobacco alternative gums include 2 mg, 4 mg, and others. Gums with 2 mg nicotine content contain 2 milligrams of nicotine per piece and are intended to assist light smokers in reducing or quitting smoking by managing withdrawal symptoms and cravings. These gums are available in various deployment types such as nicotine gums, herbal gums, and others, and are distributed through pharmacies, chemist outlets, supermarkets, hypermarkets, convenience stores, and online retailers.

The tobacco alternative gums market research report is one of a series of new reports that provides tobacco alternative gums market statistics, including tobacco alternative gums industry global market size, regional shares, competitors with an tobacco alternative gums market share, detailed tobacco alternative gums market segments, market trends and opportunities, and any further data you may need to thrive in the tobacco alternative gums industry. This tobacco alternative gums market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tobacco alternative gums market also includes sales of caffeine gum, xylitol gum, ginseng gum, vitamin-infused gum, mint-flavored gum, green tea gum, and licorice gum. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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