Retail Touch Screen Display Market Report 2024

The retail touch screen display market size has grown rapidly in recent years. It will grow from $13.77 billion in 2023 to $15.36 billion in 2024 at a compound annual growth rate (CAGR) of 11.5%. The growth during the historic period stemmed from the increased use of digital signage in retail settings, expansion in the retail sector, heightened consumer interest in self-service options, enhanced shopping experiences through technology, and greater demand for interactive product catalogs.

The retail touch screen display market size is expected to see rapid growth in the next few years. It will grow to $23.91 billion in 2028 at a compound annual growth rate (CAGR) of 11.7%. Anticipated growth in the forecast period will be driven by the broader adoption of interactive and immersive shopping experiences, growing demand for self-service kiosks, expansion of retail networks, increased investments in smart retail solutions and integration of IoT, and a rise in demand for mobile-friendly touchscreen solutions. Key trends expected in this period include advancements in retail technology, adoption of advanced multi-touch technologies, improvements in haptic feedback systems, development of ultra-thin and flexible display solutions, adoption of gesture recognition technology, and integration of blockchain technology.

The growth of the retail touch screen display market is expected to be propelled by the expansion of retail chains. Increasing urbanization and rising disposable incomes have altered consumer preferences, with more individuals opting for the convenience and diverse offerings provided by retail chains. Retail touch screen displays enhance customer engagement, streamline operations, and bolster brand perception, thereby supporting the scalability of retail chains. For example, in January 2024, the National Association of Convenience Stores reported a rise in the number of convenience stores to 152,396, up from 150,174 in 2023, reflecting a 1.5% increase in store count. This expansion underscores how retail chain growth drives demand in the retail touch screen display market.

Key players in the retail touch screen display market are innovating by introducing advanced products such as AI-enabled interactive flat panels to enhance customer interaction. These flat panels incorporate artificial intelligence, enabling users to interact seamlessly with digital content through touch, gesture, or voice commands. For instance, in May 2023, MAXHUB, a Netherlands-based provider of communication and audio-visual technologies, launched its AI-enabled V6 Series of interactive flat panels. Available in sizes ranging from 55 to 86 inches, the V6 Series offers state-of-the-art audio-visual capabilities driven by artificial intelligence. These panels are designed for both corporate and educational environments, featuring seamless screen sharing, robust whiteboard functionalities, and superior audio-visual performance to meet diverse collaboration and learning needs.

In April 2024, Advantech, a company based in Taiwan known for manufacturing industrial automation products and industrial computers, acquired Aures Technologies SA for an undisclosed sum. This acquisition is intended to solidify Advantech's position as a global leader in the dynamic retail sector, enriching its offerings in smart retail products and services. Aures Technologies SA, headquartered in France, specializes in providing a variety of retail touchscreen displays and monitors.

Major companies operating in the retail touch screen display market are Samsung Electronics Co. Ltd., LG Corporation, 3M Company, Fujitsu Limited, NEC Corporation, Sharp Corporation, Corning Incorporated, AUO Corporation, Innolux Corporation, Hisense Group, Advantech Co. Ltd., Synaptics Incorporated, Planar Systems Inc., Posiflex Technology Inc., Elo Touch Solutions Inc., ViewSonic Corporation, Flytech Technology Co. Ltd., AOPEN Inc., Avalue Technology Inc., Amongo Display Technology (Shenzhen) Co. Ltd., Displax SA, Zytronic PLC, IBASE Technology Inc., UICO LLC, Waveshare Electronics Ltd.

North America was the largest region in the retail touch screen display market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the retail touch screen display market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the retail touch screen display market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A retail touch screen display is a digital screen used in retail settings that incorporates touch-sensitive technology. These displays enable customers to interact directly with the content on the screen by touching it, rather than using a traditional keyboard or mouse. This enhances customer experience by providing an intuitive platform for activities such as browsing, price checking, and making purchases.

In the retail touch screen display market, the main types include resistive touch screens, capacitive touch screens, infrared touch screens, and others. A resistive touch screen consists of multiple layers, typically two transparent layers coated with a resistive material and separated by small, insulating dots. These technologies are applied in interactive point of purchase (IPOP), retail brand experience (table), point of sale (POS) equipment, automated teller machines (ATMs), and other applications. The display technologies involved include liquid-crystal display (LCD), light-emitting diode (LED), organic light-emitting diode (OLED), and others.

The retail touch screen display market research report is one of a series of new reports that provides retail touch screen display market statistics, including the retail touch screen display industry global market size, regional shares, competitors with retail touch screen display market share, detailed retail touch screen display market segments, market trends, and opportunities, and any further data you may need to thrive in the retail touch screen display industry. These retail touch screen display market research reports deliver a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The retail touch screen display market consists of revenues earned by entities by providing services such as interactive product catalogs, self-service checkouts, digital signage and advertising, and wayfinding and store navigation. The market value includes the value of related goods sold by the service provider or included within the service offering. The retail touch screen display market also includes sales of touchscreen monitors and digital signage displays. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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