Purpose Built Backup Appliance (PBBA) Market Report 2024

The purpose-built backup appliance (PBBA) market size has grown strongly in recent years. It will grow from $7.22 billion in 2023 to $7.91 billion in 2024 at a compound annual growth rate (CAGR) of 9.6%. The increase during the historical period can be credited to higher data generation rates, expanded regulatory compliance needs, growing awareness of data protection, the rise of hyper-converged infrastructure, and increased deployment of advanced encryption technologies.

The purpose-built backup appliance (PBBA) market size is expected to see strong growth in the next few years. It will grow to $11.54 billion in 2028 at a compound annual growth rate (CAGR) of 9.9%. The rise anticipated in the forecast period is driven by growing data volumes, escalating cybersecurity risks, the expanding trend of remote work, increased adoption of virtualization technologies, and heightened demand for high-availability solutions. Key trends in this period include technological advancements, the adoption of cloud-integrated backup solutions, artificial intelligence implementation, integration with virtualization platforms, and the adoption of hybrid cloud models.

The rising threats to data security are anticipated to drive the growth of the purpose-built backup appliance (PBBA) market. These threats include a broad spectrum of risks and vulnerabilities that can undermine the confidentiality, integrity, and availability of sensitive information. The surge in data security threats is attributed to an expanding attack surface, advanced malware and cyber-attacks, the spread of ransomware, supply chain vulnerabilities, and economic incentives. PBBAs enhance data security by ensuring reliable backup and recovery processes, protecting organizations from various threats. For example, in March 2023, the Federal Bureau of Investigation reported that investment fraud in the US rose from $1.45 billion in 2021 to $3.31 billion in 2022. Consequently, the increasing data security threats are fueling the growth of the PBBA market.

Leading companies in the purpose-built backup appliance (PBBA) market are concentrating on developing innovative solutions to improve data storage efficiency and scalability, such as on-premises object storage solutions. On-premises object storage involves storing data as objects in a dedicated local environment, which offers scalable and efficient data management within an organization’s infrastructure. For instance, in June 2022, Veeam Software Holding Inc., a US-based IT company, launched Object First to provide on-premises object storage facilities for Veeam backup. This device, accessible via Amazon's S3 protocol and locally owned, features immutability, instant recovery, and security enhancements. Object First integrates exclusively with Veeam Backup and Recovery release 12 (VBR12), enabling immutable backups in less than 15 minutes using a technology similar to AWS S3 Object Lock, configurable for up to 999 days.

In June 2022, Kaseya Limited, a US-based provider of AI-powered cybersecurity and IT management software, acquired Datto Inc. for $6.2 billion. With this acquisition, Kaseya aims to bolster its IT management and security solutions portfolio by incorporating Datto's advanced technologies. This integration will drive innovation through Datto's expertise in data protection and disaster recovery, providing customers with more comprehensive and resilient solutions. Datto Inc. is a US-based cybersecurity and data backup company that offers purpose-built backup appliances (PBBAs).

Major companies operating in the purpose built backup appliance (PBBA) market are Dell EMC, Hitachi Vantara LLC, International Business Machines Corporation, Oracle Corporation, Hewlett Packard Enterprise, Fujitsu Limited, NetApp Inc., Veritas Technologies LLC, Zones LLC, Barracuda Networks Inc., Cohesity Inc., International Data Corporation, Acronis International GmbH, Quantum Corporation, TechTarget Inc., Arcserve LLC, Unitrends Inc., ExaGrid Systems Inc., Axcient Inc., Asigra Inc., STORServer Inc., Data & Storage ASEAN, Commvault Systems Inc., Tenaya Capital, Blocks & Files.

North America was the largest region in the purpose-built backup appliance (PBBA) market in 2023. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the purpose built backup appliance (PBBA) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the purpose built backup appliance (PBBA) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A purpose-built backup appliance (PBBA) is a specialized device designed to offer efficient and dependable data backup and recovery services. These devices are tailored for backup tasks and are equipped with integrated backup software to ensure smooth data protection. PBBA finds application across diverse environments, catering to the data protection needs of both small businesses and large enterprises.

The key elements of a purpose-built backup appliance (PBBA) encompass dedicated hardware, software, and services. PBBA hardware comprises physical devices specifically crafted for data backup, such as disk arrays, tape systems, and other storage solutions optimized for backup and recovery operations. These appliances include integrated, target, open system, and mainframe PBBA configurations, deployed either in the cloud or on-premise. They serve enterprises of various sizes, from small and medium businesses (SMEs) to large corporations, spanning multiple industry sectors including BFSI, telecom, government, healthcare, education, manufacturing, hospitality, energy, and more.

The purpose-built backup appliance market research report is one of a series of new reports that provides purpose-built backup appliance market statistics, including purpose-built backup appliance industry global market size, regional shares, competitors with a purpose-built backup appliance market share, detailed purpose-built backup appliance market segments, market trends, and opportunities, and any further data you may need to thrive in the purpose-built backup appliance industry. This purpose-built backup appliance research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The purpose-built backup appliance (PBBA) market consist of revenues earned by entities providing services such as data deduplication, replication, backup and recovery, storage management, and disaster recovery. The market value includes the value of related goods sold by the service provider or included within the service offering. The purpose-built backup appliance (PBBA) market also include sales of rubrik appliances, veeam backup appliances, and veritas netbackup appliances. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.