High Fat Powder Market Report 2024

The high fat powder market size has grown strongly in recent years. It will grow from $81.87 billion in 2023 to $88.5 billion in 2024 at a compound annual growth rate (CAGR) of 8.1%. During the historical period, growth can be attributed to an increasing preference for rich and indulgent flavors, a rise in plant-based products, a higher prevalence of obesity, an increase in confectionery consumption, a growing intake of processed foods, heightened consumption of food and beverages, and an upward trend in meat consumption.

The high fat powder market size is expected to see strong growth in the next few years. It will grow to $121.54 billion in 2028 at a compound annual growth rate (CAGR) of 8.3%. In the forecast period, growth can be linked to the rise of ready-to-eat products, dietary products, plant-based high-fat powders, diabetes rates, vegan offerings, food and beverages, dietary supplements, and the demand for convenience foods. Key trends expected include product innovation, enhanced packaging technologies, expanded cold chain capabilities, innovative fat-powder formulations, and advancements in processed food technologies.

The high fat powder market is anticipated to see significant growth due to increasing demand for convenience foods. These foods are pre-packaged or pre-prepared for quick consumption, aligning with busy lifestyles where minimal preparation is preferred. They are often ready-to-eat or require simple heating or mixing steps. This trend is driven by changing lifestyles, urbanization, and a preference for convenient meal solutions. High-fat powders play a crucial role in enhancing the texture, flavor, and nutritional value of these foods, particularly catering to ketogenic diets and portable meal options. For example, the Bank of Ayudhya Public Company Limited projected an annual growth rate of 3.0-4% in the Thai-made ready-to-eat food market from 2024 to 2026. In 2022, the industry saw a combined domestic and export sales volume of 482.4 thousand tons, valued at USD 2 billion. Thus, the increasing demand for convenience foods is a key driver for the expansion of the high fat powder market.

Leading companies in the high fat powder market are actively innovating by introducing products such as high-fat cocoa powders to meet the growing demand for healthier and more indulgent options in the food and beverage industry. High-fat cocoa powders, which contain a higher proportion of cocoa butter compared to regular varieties, are a focal point of this innovation. For example, Barry Callebaut, a renowned Swiss chocolate and cocoa manufacturer, recently launched its latest cocoa powder, MALEO, across the Asia-Pacific region in April 2024. The standard 10/12 MALEO range enhances the visual appeal of cocoa-based creations with its deep brown color and delivers a richer, more intense chocolate flavor, ensuring a robust and prolonged cocoa experience. Meanwhile, the high-fat 22/24 MALEO powder offers a creamier mouthfeel, improving texture and overall enjoyment, while also exhibiting enhanced consistency in various applications by absorbing less water. Utilizing MALEO cocoa powders can lead to significant cost savings, with potential reductions in powder usage of up to 20 percent.

In February 2021, The Barry Callebaut Group, headquartered in Switzerland, partnered with Garudafood to distribute Van Houten Professional products in Indonesia. This collaboration aims to uplift the livelihoods of cocoa farmers and their communities, particularly in Sulawesi, through initiatives under the Cocoa Horizons program. Garudafood, a prominent Indonesian food company, specializes in offering high-fat powder products alongside its other food offerings.

Major companies operating in the high fat powder market are BASF SE, FrieslandCampina Kievit, Fonterra Co-Operative Group Limited, Arla Foods Group, International Flavors and Fragrances Inc., Barry Callebaut AG, Kerry Group plc, HOCHDORF Group, Mokate S.A., Batory Foods, Corman SA, FutureCeuticals, Lactalis Group, Kanegrade Limited, All American Foods, Aarkay Food Products Ltd, MEGGLE GmbH, Iprona SpA, NutraDry, Alpen Food Group, Castle Dairy.

North America was the largest region in the high fat powder market in 2023. The regions covered in the high fat powder market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the high fat powder market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

High-fat powder refers to powdered forms of food or supplements that are rich in fat content relative to other macronutrients such as carbohydrates and proteins. These powders serve diverse purposes, including use in meal replacements, ketogenic diets, sports nutrition, and culinary applications, offering a concentrated source of dietary fat.

The primary types of high-fat powder include coconut milk powder, cream powder, butter powder, and others. Coconut milk powder, for instance, is a fine, white powder derived from the liquid of grated coconut meat. These products are distributed through various channels such as hypermarkets, specialty stores, online platforms, and B2B channels, catering to both household and commercial/industrial applications.

The high fat powder market research report is one of a series of new reports that provides high fat powder market statistics, including high fat powder industry global market size, regional shares, competitors with a high fat powder market share, detailed high fat powder market segments, market trends and opportunities, and any further data you may need to thrive in the high fat powder industry. This high fat powder market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The high fat powder market consists of sales of milk powder, palm oil powder, soybean oil powder, organic or non-GMO high-fat powders, and customized fat powders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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